7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Lavu

MARCH 19, 2020

It is on the top of everyone’s mind and unavoidable online – the novel coronavirus and COVID-19 pandemic. This is why having an online ordering system for takeout and delivery is more important now than ever. Unknowingly, they had an advantage, being frontrunners in online ordering and curbside delivery.

Online Ordering 93

Online Ordering Ordering Social Media Mobile Ordering 93

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Or, if you want information about another city, state, or country, you just need to enter the desired location, like “restaurants in Orlando.” What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Increase online orders?

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. While, on the other hand, restaurants adjust to curbside delivery and takeout orders.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Marketing4Restaurants

MAY 20, 2021

This Restaurant podcast episode looks at how Restaurants can best manage the changes in the industry with Online Ordering Systems. This episode talks about how restaurant online ordering systems are helping food establishments and the value it brings to consumers. The huge increase in the number of orders is phenomenal.

Online Ordering 52

Online Ordering Ordering Email Marketing Point of Sale 52

Modern Restaurant Management

FEBRUARY 18, 2022

It’s essential to adopt sound marketing strategies for your in-house food delivery business. Having a great website for your business is paramount to represent their online presence. Your website should be attractive and user friendly and include all relevant contact information, including in-house delivery.

Delivery 188

Delivery Marketing Email Marketing Social Media 188

Modern Restaurant Management

JANUARY 31, 2024

Many operators are starting to realize that this omni-channel approach is increasingly essential to guest engagement in order to ensure they’re top of mind from the moment customers discover your restaurant (which often begins online) until well after their meal ends. I think that’s definitely part of it.

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails. Meet your guests on social media.

Marketing 203

Marketing Email Marketing SEO Social Media 203

ChowNow

MAY 7, 2019

If you haven’t started offering online ordering yet, you’re not alone. If you have online ordering at your restaurant but you’re still trying to figure out how to give your customers a superior experience without breaking the bank—well, you’re not alone there either. How many orders do you currently do per day?

Online Ordering 79

Online Ordering Ordering Mobile Ordering Demo 79

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? Not sure where to start? Learn more.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

MARCH 25, 2022

Some restaurants even took safety a step further by eliminating in-person ordering and offering contactless payment. At least 45 percent of Americans preferred reading the menu, ordering, and paying with their phone to reduce touch points during the pandemic, according to an online survey of 2,081 people conducted by Appetize.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Simple customer retention strategies for restaurants Collect customer information (and use it!) ?? This applies to in-person asking as well as online forms.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Multichannel Ordering. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises.

Franchise 214

Franchise Franchising Operations Loyalty Program 214

7 Shifts

OCTOBER 23, 2020

In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. These social networks don't have the capabilities your restaurant needs to become an online business. However, relying on your restaurant's Facebook page or Instagram just won't cut it.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

OCTOBER 20, 2023

Rebranding is the process of creating a new identity both visually and strategically through a new logo, website, and marketing strategy. It’s important to start with understanding why you want to rebrand in order to drive the right kind of change. Your ideal audience is the people you want to order your food.

Email Marketing 183

Email Marketing Online Ordering Food Truck Merchandise 183

Modern Restaurant Management

SEPTEMBER 26, 2023

is the second-largest online food delivery market​ and generated an estimated $218B in revenue in 2022. And experts predict the market will increase close to $500B by 2027. In both instances, the customer requests a refund, even if they did, in fact, receive the order.

Delivery 197

Delivery Food Consumer Goods Food Order 197

Modern Restaurant Management

DECEMBER 29, 2020

In order to survive, restaurants needed to rethink the way they do business with many turning to technology to keep them afloat. Go All Out with Online Ordering. Already fairly widespread at the beginning of 2020, once the pandemic hit, the rate of online ordering soared to heights never seen before.

2021 208

2021 Technology Online Ordering Email Marketing 208

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 216

Loyalty Program Email Marketing Online Ordering Employee Relations 216

SpotOn

MAY 1, 2024

To get some extra recognition online, restaurants can complete a few simple changes to their website and Google Business Profile to improve how guests discover their business online. To help your restaurant optimize its online presence, we've included some simple local SEO tips that you can implement on your own.

SEO 52

SEO Definition Online Ordering Website Management 52

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

NOVEMBER 23, 2021

These tags enable staff and operators to surface detailed guest information, including itemized POS data, visit length and frequency, spend history, and even wine preferences. Leveraging guest data from both on- and off-premises, operators can also use personalized marketing automation to boost guest loyalty.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 189

Online Ordering Website Management Social Media Mobile Ordering 189

BNG Point of Sale

DECEMBER 17, 2020

More restaurants are tapping into the benefits of POS online ordering each year, and by all indications, it will remain a standard restaurant offering. In many ways, having online ordering capability makes taking orders easier than ever before while improving service, company messaging, brand recognition, and customer loyalty.

Online Ordering 52

Online Ordering POS Ordering Point of Sale 52

Next Restaurants

AUGUST 17, 2022

5 Cybersecurity Tips to Protect Your Online Restaurant Business. Once you have an SSL certificate installed on your restaurant’swebsite, your guests can blindly pay for the purchased food online with their debit or credit cards. Once you install it, your guests will feel protected while paying online.

Email Marketing 152

Email Marketing Certification Employee Relations Online Ordering 152

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

AUGUST 3, 2021

That means the digital experience is of the utmost importance as more consumers are accustomed to researching online, reading reviews and turning to social media for what’s new and hot in their area. Beef Up Your Online Presence. I really look forward to those emails! They want to know what to expect before they arrive.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Modern Restaurant Management

FEBRUARY 10, 2022

You’ve decided to focus on your restaurant's social media marketing. In this post, we'll explain what it is, why you need one, and what links you can add to give your social media marketing a jumpstart. That's because they’re handy marketing tools! Online Menu Link. Online Ordering Link.

Social Media 189

Social Media Online Ordering Seasonal Menu Email Marketing 189

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Offer exclusive discounts on app-based orders.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

7 Shifts

FEBRUARY 22, 2021

Restaurants have been pressured to make the move online to stay afloat amid the global pandemic and city-wide lockdowns. Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. A good tip is to condense this information in an employee handbook.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

7 Shifts

MAY 1, 2020

Order online at unayxe.com or call 306.978.0116. ??: Marketing: Consider posting DIY videos on how to assemble & prepare your meal kits, and be sure to attach a link for diners to order their own! Carmen Hamm Owner, Picaro. View this post on Instagram Heat & serve taco kits, now with roasted pork shoulder!

FOH 364

FOH Online Ordering Delivery Food Supply 364

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. In fact, diners who download restaurant apps order twice as often as diners who don’t, according to ChowNow internal data. Market your restaurant app via email.

Email Marketing 148

Email Marketing Mobile Ordering Social Media Download 148

Modern Restaurant Management

JANUARY 4, 2022

From the moment they set foot inside your restaurant to the first time they log onto your website, your customers are sharing vital pieces of information that can fundamentally change how your brand operates. This means an email marketing message turns into a deeper conversation with each customer.

Point of Sale 215

Point of Sale Customer Service Email Marketing Website Management 215

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Focusing on local SEO.

Marketing 225

Marketing Social Media SEO Website Management 225