Modern Restaurant Management

NOVEMBER 23, 2021

Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays. Customers now expect more than a simple rewards program or general mailing list.

Loyalty Program 188

Loyalty Program Email Marketing Customer Experience Seasonal Menu 188

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JULY 13, 2022

Differences in manpower, brand recognition, technology and marketing budgets have all presented significant challenges for single location restaurants to compete for market share. Multichannel Ordering. Text and online ordering and self-service kiosks enabled with contactless payments became mainstays in franchises.

Franchise 213

Franchise Franchising Operations Loyalty Program 213

Modern Restaurant Management

JANUARY 31, 2024

Many operators are starting to realize that this omni-channel approach is increasingly essential to guest engagement in order to ensure they’re top of mind from the moment customers discover your restaurant (which often begins online) until well after their meal ends. I think that’s definitely part of it.

2024 201

2024 Online Ordering Website Management 2023 201

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. The math is simple: more orders over time equals more sales. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 97

Email Marketing Social Media Advertising Online Ordering 97

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. While, on the other hand, restaurants adjust to curbside delivery and takeout orders.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Modern Restaurant Management

DECEMBER 30, 2020

Marketing Moves to Make Now. Beyond waiting for Congress or the states to act, what can restaurants do from a marketing perspective, to maximize the likelihood of survival during the final four to six months of COVID? Franchise brands have the benefit of higher levels of awareness and national brand marketing dollars behind them.

Loyalty Program 215

Loyalty Program Email Marketing Online Ordering Employee Relations 215

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? That’s why digital marketing is so important.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Lavu

FEBRUARY 21, 2020

Gift cards, loyalty benefits, and customer reviews are some of the most effective ways of attracting and retaining customers. Importance of Restaurant Loyalty Programs. Restaurant loyalty program s help restaurants to meet their targets by giving incentives to the right customers.

Loyalty Program 78

Loyalty Program Point of Sale Website Management Customer Experience 78

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. It combines different online and offline strategies to promote a restaurant and increase orders. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times. Send Relevant Emails. Meet your guests on social media.

Marketing 201

Marketing Email Marketing SEO Social Media 201

Modern Restaurant Management

DECEMBER 3, 2020

If you don’t already have a gift card program, now would be the time to launch one. As well, eGift cards are a flexible option for those who are choosing to do their holiday shopping online this year. Promo cards can be an extremely effective marketing tool and they’re easy to set-up. Launch a Loyalty Program.

Loyalty Program 214

Loyalty Program Seasonal Menu Social Media Email Marketing 214

Modern Restaurant Management

DECEMBER 5, 2022

Before the pandemic, many restaurants across the country experimented with contactless order and payment solutions but did so with a relative lack of urgency. Contactless payments have become the industry standard and the future of ordering and payment solutions for restaurants of all sizes. The possibilities are truly endless.

Loyalty Program 224

Loyalty Program Mobile Ordering Employee Relations Customer Experience 224

Goliath Consulting

SEPTEMBER 7, 2023

The real competition happens online, where attracting diners requires innovation, engagement, and a mouthwatering digital presence. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Offer exclusive discounts on app-based orders.

Marketing 78

Marketing SEO Email Marketing Mobile Ordering 78

Modern Restaurant Management

JANUARY 22, 2021

Marketing a restaurant looks completely different today than it did heading into 2020. Not only are marketers in the restaurant space facing the fallout of the pandemic, they are dealing with the implications of ever-increasing privacy concerns. Try offering a discount in exchange for some of their information.

Marketing 201

Marketing Email Marketing Loyalty Program Point of Sale 201

The Restaurant Coach University

MARCH 2, 2017

When business is slow, many restaurants turn to discounts and coupons in order to get more people through the door. We spoke to Donald Burns (aka The Restaurant Coach™) to learn why loyalty programs are a much wiser path to success than giving away your product. There are all kinds of loyalty programs.

Loyalty Program 126

Loyalty Program Coupons Seating Customer Experience 126

Open for Business

JANUARY 26, 2023

And if restaurant owners don’t put restaurant marketing efforts behind a promotion, the best concepts can stall. This is good information, too.) Start a loyalty program Every restaurant prizes its loyal customers. Show them how much they mean to you with a loyalty program. Who is the target customer base?

2023 122

2023 Loyalty Program Social Media Seasonal Menu 122

7 Shifts

NOVEMBER 3, 2021

According to Norton , a data breach is classified as a “security incident in which information is accessed without authorization.”. In a restaurant this can mean a number of things, but in practical terms a restaurant data breach is where guest or company information is accessed and inappropriately used. Sensitive Employee Information.

Audits 370

Audits POS Loyalty Program Information 370

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. What are they ordering?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. A kitchen display system (KDS) can significantly improve your operations by digitally routing orders to the kitchen and then tracking them. And that's not all. Go Digital. Optimize Your Menu.

Loyalty Program 195

Loyalty Program Online Ordering Social Media Mobile Ordering 195

Focus POS

SEPTEMBER 10, 2020

While it’s possible to get by on manual processes, these are outdated, and won’t give you proper tools you need in order to handle the competition. Then, you can solve the most pressing challenges, making informed decisions backed by data. Online ordering. Loyalty program.

POS 97

POS Loyalty Program Email Marketing Mobile Ordering 97

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. The New Norm: Text to Order. These solutions work in tandem, making it easier than ever for customers to order and pay.

Ordering 179

Ordering Technology Mobile Ordering Online Ordering 179

Modern Restaurant Management

JUNE 29, 2023

Now, almost every restaurant offers delivery, almost every restaurant connects to Ubereats or DoorDash or has an online ordering platform and almost every restaurant uses a reservation system or even a loyalty platform. Some restaurants were able to implement omnichannel strategies to stand out from the crowd.

Hospitality 88

Hospitality Loyalty Program Online Ordering Mobile Ordering 88

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. One of the easiest ways is via your online orders – if it’s set up correctly. Get your customers to follow you on social media.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Bingage

MARCH 10, 2023

Post-purchase emails have become a part of sales and engagement with fundamental email workflows, and with the help of emails, you can often make the difference between one-time customers and loyal customers. Post-purchase emails can help you retain customers, build loyalty, and engage more with customers.

Email Marketing 52

Email Marketing Loyalty Program Customer Experience Online Ordering 52

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Online reservation system. A good CRM provides a rich database of information on all past guests.

Technology 147

Technology Front of House Back of House Online Ordering 147

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. The new reality for restaurateurs is going digital and leveraging online mediums to gain customers’ trust. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. .

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Restaurant Engine

JULY 27, 2022

Grab online users attention to draw them into your restaurant. It’s never been more important to draw customers into your restaurant and increase your online ordering. You want to find new customers and retain your current ones through attractive and enticing marketing. Wondering how to get more online views?

Email Marketing 105

Email Marketing Social Media Loyalty Program Coupons 105

The Restaurant Times

JULY 31, 2020

According to research, the global cloud kitchen market is expected to reach USD 2.63 Therefore, apart from following the necessary operational processes in setting a cloud kitchen business, operators must adopt effective marketing strategies that will increase the overall sales and help retain customers. . Incentive Programs.

Loyalty Program 95

Loyalty Program Marketing Mobile Ordering Online Ordering 95

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. Digital ordering has been a game changer, and the latest trends for 2023 could change how hospitality businesses operate even more. Instead, they show orders on a screen and can even help manage how meals are coursed out.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Modern Restaurant Management

APRIL 14, 2020

The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com. This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. "Cox Media has been very supportive to us during this difficult time.

Online Ordering 210

Online Ordering Back of House Customer Service Small Business 210

The Restaurant Times

DECEMBER 28, 2020

Loyal customers tend to order and spend more and are good for the business. POS integrated CRM also tells you about your customers’ preferences and their revenue potential, which you can use to run marketing campaigns. It helps you make informed decisions while planning your menu, or while implementing a new strategy.

Loyalty Program 98

Loyalty Program Email Marketing Social Media Customer Service 98

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Ninety-five percent of Americans and 87 percent of those in the UK noted they often ordered take-out before stay-at-home orders began.

2020 195

2020 Loyalty Program Mobile Ordering Fast Casual 195

Modern Restaurant Management

JANUARY 19, 2022

For most successful brands, the way out is clear: become more digital, become more data-driven, operate more efficiently, move the marketing needle. But travel to the same establishment’s suburban or rural locations, and you’ll find counter-based ordering, guests dining in and fully open dining room.

Food Supply 198

Food Supply Restaurant Law Email Marketing Mobile Ordering 198