The Rail

NOVEMBER 10, 2023

By Viktoria Arsenteva, Contributor In the hyper-competitive restaurant industry, effective marketing can be the difference between a bustling dining room and a quiet one. LinkedIn Ads: Not traditionally used for restaurants, but it can be an avenue if you're targeting corporate events or business lunches.

Advertising 59

Advertising Loyalty Program Email Marketing Mobile Ordering 59

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Change management needs to be a top priority. Here are their responses.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Restaurant customer relationship management (CRM) software. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. Not sure how to get your website on page one?

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Open for Business

MARCH 21, 2023

Word-of-mouth marketing and evangelism marketing are valuable parts of a restaurant’s marketing strategy. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Modern Restaurant Management

JANUARY 13, 2020

Pricing events for happy hours and special occasions. Deploying marketing campaigns. Performed manually, these tasks eat up dozens of hours from a high-level manager on a recurring basis. Mobile phone manager alerts for voids and pricing event approvals. Deployment of marketing campaigns.

2020 190

2020 Website Management Online Ordering Point of Sale 190

7 Shifts

MARCH 27, 2020

You can point your restaurant staff towards monetary relief programs offered by the government and other organizations to help them stay afloat if your business closes. Manage expectations by creating a timeline for updates. Stay tuned for 7shifts’ very own relief program! Look at your historical sales and food cost reports.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

The Restaurant Times

JUNE 2, 2020

This blog post majorly covers different marketing channels, the planning process as well as tips to increase customer retention for dark kitchens. . You must also not forget that marketing through the right channels can steady your boat during these rough times. . Manage Reviews Consistently . Work On Your Website .

Loyalty Program 81

Loyalty Program Social Media Website Management Online Ordering 81

Restaurant Engine

AUGUST 9, 2023

You’re a busy restaurant owner or manager, and while your business is growing, you’d like to really up the ante. Have employee events. Upgrade your marketing strategy and tactics to next level your restaurant. Tip #4: Unleash Your Website Your website is your most powerful marketing feature.

Compost 52

Compost Recycling Website Management Employee Relations 52

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Sling

DECEMBER 2, 2020

Cultivating customer loyalty is an essential part of making your business a success in the 21st century. But what is customer loyalty, and why is it so important? And how can you improve customer loyalty in your business? What Is Customer Loyalty? Why Is Customer Loyalty Important? How To Improve Customer Loyalty.

Loyalty Program 78

Loyalty Program Coupons Customer Service Website Management 78

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. This sentiment was most prevalent with millennials, with 43 percent reporting an increase in loyalty. Generational divides.

2020 198

2020 Loyalty Program Mobile Ordering Fast Casual 198

Touch Bistro

APRIL 27, 2021

The best restaurant websites all have one thing in common: they make it incredibly easy for online visitors to find what they’re looking for. This is crucial because 77% of diners report visiting a restaurant’s website before they dine in or order takeout or delivery from an establishment. Elements of Great Restaurant Websites.

Design 92

Design 2021 Online Ordering Website Management 92

Lavu

NOVEMBER 27, 2019

Across the country, food truck operators are relying on the latest technology to streamline operations, manage wait times, inform customers, and so much more. Using a handheld device like an iPad to run credit cards, manage inventory, and place orders streamline operations and fit into the limited space of a food truck. SMS Texting.

Food Truck 78

Food Truck Technology Food Mobile Ordering 78

The Restaurant Times

SEPTEMBER 22, 2021

In a pandemic-affected world, a restaurant website is critical for your restaurant. A website is a tool for branding, expanding business opportunities, effectively engaging customers, and other stakeholders. Your restaurant website acts as an online storefront and defines your online identity. . Social Media Integration .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Website blog posts and updates. Email Marketing.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

2020 180

2020 Online Ordering Fast Casual Cash Management 180

Next Restaurants

OCTOBER 9, 2019

Otherwise, you’ll miss out on a huge market and wind up with disappointed guests. If it’s time to upgrade to a modern point-of-purchase system that improves your guests’ experiences, consider these key features: Mobility Streamlined ordering Refined business workflow Customer and management metrics. Restaurant Inventory Management.

Customer Experience 61

Customer Experience POS Mobile Ordering Point of Sale 61

The Restaurant Times

MAY 25, 2021

With lockdown restrictions easing and restaurant business slowly picking up the pace in the UK market, it is an excellent time to revisit your restaurant’s business plans. While doing this, conduct market research, see what is working best in the market, and incorporate these trends into your menu. . Industry Research.

Cash Management 52

Cash Management Employee Relations Point of Sale Email Marketing 52

Notch

JANUARY 23, 2019

And when all costs and variables are considered, high-end restaurants need to be particularly well-managed to survive. Shifts in the real estate market can raise rent. At the end of the shift, the manager would then inspect the contents of the food box. But the margin for the full-service restaurants was even skinnier—at 1.8%.

Email Marketing 72

Email Marketing Merchandise Website Management Point of Sale 72

Notch

JANUARY 23, 2019

And when all costs and variables are considered, high-end restaurants need to be particularly well-managed to survive. Shifts in the real estate market can raise rent. At the end of the shift, the manager would then inspect the contents of the food box. But the margin for the full-service restaurants was even skinnier—at 1.8%.

Email Marketing 52

Email Marketing Merchandise Website Management Point of Sale 52

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 52

Email Marketing Marketing Loyalty Program Online Ordering 52

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Try 7shifts for free.

Operations 367

Operations Management Management Mobile Ordering 367

7 Shifts

FEBRUARY 8, 2024

Restaurants turned to restaurant management apps to navigate this change, and it appears there’s no going back. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. 7shifts Most managers are familiar (and frustrated) with traditional paper scheduling techniques. Try 7shifts for free.

Operations 352

Operations Management Management Mobile Ordering 352

24/7 Waiter

MAY 5, 2017

However, getting into the food truck business and being successful at it takes work and planning, particularly when it comes to marketing and management. Whatever it is that makes you unique needs to be a major part of your marketing message. You Still Need a Website. However, do not use social media in lieu of a website.

Food Truck 28

Food Truck Marketing Management Management 28

Buzztime Business

DECEMBER 26, 2023

A Facebook Loyalty Study asked 14,000 adults to describe businesses they like best. They’re 3x more likely to look for photos of food than other generations, so a website update may be one of your 2024 bar and restaurant goals. Resolution #3 – Improve Your Marketing ROI Marketing takes time and money.

2024 97

2024 Bar Email Marketing Loyalty Program 97

Social Hospitality

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

Touch Bistro

JULY 15, 2021

The restaurant industry is a competitive space, and you need unique restaurant marketing ideas if you want your venue to stand out. The challenge is, restaurant marketing and promotions can take many forms, and not every strategy will resonate with every diner. The Ultimate Guide to Restaurant Marketing. Download Now.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Modern Restaurant Management

MARCH 20, 2020

We’re not alone — market research company Frost & Sullivan projects that online/mobile ordering will be a $200 billion dollar industry by 2025. However, thanks to the explosion of online ordering, owner/operators are left managing massive data sets — without any experience in doing so.

Email Marketing 216

Email Marketing Online Ordering Franchise Franchising 216

BNG Point of Sale

OCTOBER 15, 2021

mPOS technology provides several advantages to store owners, managers, sales employees and customers. The mPOS market has expanded rapidly, enhancing the sales process and customer experience through convenient customer transactions, particularly in brick-and-mortar stores. Your customer is now satisfied.

Retail 98

Retail POS Point of Sale Cash Management 98

Modern Restaurant Management

APRIL 20, 2020

ezCater launched Feed the Front Line , a program that helps anyone contribute meals to healthcare workers fighting coronavirus. In just over a week, the program has already sent more than 20,000 meals to 145 hospitals across the country. Feed the Front Line. In its first few days, the campaign raised $5,800.

Healthcare 180

Healthcare Kitchen Safety Loyalty Program Small Business 180

Modern Restaurant Management

SEPTEMBER 14, 2021

Cyndi directs the activities of employees in the accounting department to manage the accounting process through financial statements and is responsible for the overall management of the corporate office. In 1991 she was promoted to Accounting Manager and in 2009 to Director of Accounting.

Food 173

Food Tip Distribution Guest Recovery Food Safety 173

Gourmet Marketing

SEPTEMBER 23, 2021

We’re a Restaurant Marketing Agency that’s worked with restaurants for over a decade. Restaurant Marketing Ideas. As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Establish a loyalty program to offer your customers rewards. In-restaurant ideas.

Marketing 61

Marketing 2021 Social Media Website Management 61

Modern Restaurant Management

MAY 12, 2020

Since its inception in mid-March, more than 500 restaurants around the world have joined the program and are reporting sales ranging from several thousand dollars to up to $60,000. "The program is inventive and very attractive to our guests."

Mobile Ordering 151

Mobile Ordering Online Ordering Food Order Recycling 151

Modern Restaurant Management

OCTOBER 29, 2020

” Ordermark’s online order management technology consolidates mobile orders across online ordering services and sends them to a single printer — enabling omni-channel ordering and delivery. Lunchbox will also focus on acquiring top-tier talent and invest in further development on its platform and expand to new markets.

Online Ordering 144

Online Ordering Customer Service Seasonal Menu Food Order 144

Modern Restaurant Management

SEPTEMBER 30, 2020

Only 13 percent of respondents said that ordering from their favorite delivery app was important, but 38 percent said that the ability to easily order from the restaurant website mattered to them. This is why remarketing to existing customers should be a critical component of any restaurant's marketing strategy.

2020 190

2020 Mobile Ordering Guest Recovery Customer Service 190