Modern Restaurant Management

NOVEMBER 22, 2019

While SEO is most-often associated with keywords and content, site design does play a role in searchability. While SEO is most-often associated with keywords and content, site design does play a role in searchability. Have a Logical, Fast and Mobile-Friendly Website. Create Unique Content. What does this mean for restaurant owners?

SEO 349

SEO Social Media Email Marketing Customer Experience 349

7 Shifts

OCTOBER 22, 2024

Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

ChowNow

FEBRUARY 13, 2025

Having complete control of your brands story is how you stand out in a congested market. Make It Easy for Customers to Find You (SEO Benefits) When people search for a restaurant, theyre not scrolling through Instagramtheyre turning to Google. A well-designed website does more than just make a good first impression.

Social Media 195

Social Media Online Ordering SEO Email Marketing 195

7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MARCH 21, 2025

Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.

Marketing 195

Marketing Social Media Email Marketing Loyalty Program 195

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions.

Social Media 508

Social Media Email Marketing SEO Consumer Goods 508

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Basant Baruah, Senior Content Marketer, Beaconstac.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. To help you out, here's what this SEO expert has to say. Ask for Reviews – They Won’t Always Come to You.

Email Marketing 508

Email Marketing Customer Service Website Management Customer Experience 508

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

ChowNow

MARCH 14, 2025

Since 2014, these channels have grown 300% faster than dine-inand the trend isnt slowing down. Improve Your Online Visibility and Marketing Optimizing your website is just the first stepnow you need to make sure customers can find it. Leverage local SEO and help customers find your restaurant.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

JUNE 18, 2020

Even as lockdown restrictions are eased, it's likely to be a long time before the dining experience returns to anything resembling the previous norm. What marketing methods would you employ with a proactive mindset? And how can you infuse your optimism into your marketing? Creativity.

Marketing 568

Marketing Social Media Email Marketing Innovation 568

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

JUNE 23, 2023

Franchise brands have many goals in common: enter a new market; attract new franchisees, employees and loyal customers; increase average unit volume (AUV); and accelerate franchise expansion strategies. Think about each of your customer audiences and what they’re seeking in their dining experience.

Franchising 450

Franchising Franchise Marketing Social Media 450

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Consider online marketing for restaurant engagement to be a long-term commitment. Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Social Hospitality: Restaurants

MARCH 27, 2020

As worldwide markets continue to feel the pain of COVID-19, companies of every size are suffering from the effects. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies. This pandemic has forced most companies to reevaluate their financial plans and marketing strategies.

Hospitality 454

Hospitality Marketing Travel Hotels 454

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Online Ordering Social Media Website Management 397

The Rail

FEBRUARY 7, 2025

Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Remember the days of beautiful dinner images on Instagram?

Marketing 130

Marketing Serving Loyalty Program Social Media 130

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Thus, the platform has excellent features for restaurants, like online ordering , e-commerce, events management, contactless dining, and catering capabilities. You don't even need to know how to code to use them!

Website Management 370

Website Management Online Ordering Hiring SEO 370

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Mixed take-out bag.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Utilizing localized keywords.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

ChowNow

SEPTEMBER 9, 2024

It all comes down to marketing, whether it’s a social media post or an email blast. Regardless of the size of your budget though, a restaurant marketing plan is what establishes your marketing goals and keeps you on track to measure your progress and achieve success.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

ChowNow

FEBRUARY 14, 2024

Each will be an extension of restaurants’ in-house dining experience and designed to increase reach, sales, and profits: OPTIMIZED FOR COMMISSION-FREE ORDERS Restaurant websites are designed to drive more orders and max profits. It’s just another way we help restaurants thrive, and it’s all included with ChowNow Pro.

Website Management 195

Website Management Mobile Ordering SEO Online Ordering 195

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more.

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

7 Shifts

MAY 23, 2024

The competition in the restaurant industry is getting tighter. In fact, 45% of restaurant operators expect their competition to be much more intense in 2024 than last year. That said, we've compiled some of the best techniques for increasing restaurant sales and taking your business to new heights.

Social Media 195

Social Media Loyalty Program Email Marketing Seasonal Menu 195

ChowNow

JULY 3, 2024

A well-executed grand opening is a critical marketing tool and opportunity to start on the right foot and set your restaurant up for success. A well-executed grand opening is a critical marketing tool and opportunity to start on the right foot and set your restaurant up for success.

Email Marketing 195

Email Marketing Social Media Customer Service Training 195

Open for Business

APRIL 27, 2023

Email marketing strategy might not be the first thing you think of when it comes to promoting your restaurant. But when it’s done well, email marketing can be as effective as other digital marketing channels like social media and search engine optimization (SEO). Quick Links What is email marketing?

Email Marketing 78

Email Marketing Marketing Social Media Reservations 78

Restaurant Engine

MAY 28, 2025

Get your customers excited for your new menu with a strong marketing plan. In this article, we look at nine marketing tips to get your dining guests excited for your new menu. Marketing your updated menu should be as strategic as the recipe development itself. Are you expanding your menu at your restaurant?

Menu 52

Menu Marketing Email Marketing Social Media 52

7 Shifts

OCTOBER 9, 2019

That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. You’re craving eggs benedict, and you want to go somewhere that’s well-reviewed, close to you, and not too busy. And if that information isn’t there, people will go somewhere else.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Next Restaurants

OCTOBER 31, 2019

In fact, 90% of people research a restaurant online before dining there , according to Upserve. It’s time to craft an attention-grabbing digital marketing campaign. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. Segmented Email Marketing for Restaurants.

Email Marketing 88

Email Marketing Marketing Social Media Loyalty Program 88

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. This way, you can use both the online review and even the video review on the product pages for your new menu items, as well as on your social media platforms and in your email marketing.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Restaurant Engine

JUNE 14, 2025

You want to analyze your foot traffic, demographics, and new markets. If it’s outdated, you may find your target market takes a pass on dining with you. Execute a timely restaurant rebrand to refresh your restaurant and draw in new customers. According to a recent report , restaurant sales are projected to grow to more than $1.5

Social Media 52

Social Media Email Marketing Website Management Uniforms 52

The Rail

JUNE 4, 2024

By Eric Tress, Contributor When you talk about marketing in this era, people quickly think of social media marketing, content marketing, and search engine optimization (SEO), among other online marketing methods. Here’s your guide to restaurant marketing with direct mail. What is Direct Mail Marketing?

Marketing 130

Marketing Email Marketing Restaurant Law Coupons 130