7 Shifts

OCTOBER 28, 2024

Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. You spent $800 on Facebook ads and in-store promotions over a month.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

Modern Restaurant Management

NOVEMBER 23, 2021

As colder temperatures creep in and consumer disposable income dips , demand for on-premises dining could start to wane. Today’s restaurant guests are more selective about their dining experiences, and boosting customer loyalty is crucial as restaurants shift into this next phase of service and look toward the holidays.

Loyalty Program 474

Loyalty Program Email Marketing Customer Experience Seasonal Menu 474

ChowNow

FEBRUARY 13, 2025

For example: If you want to improve efficiency look for software that integrates with your POS and kitchen systems. For example: If you want to improve efficiency look for software that integrates with your POS and kitchen systems. If customer retention is a priority consider a digital loyalty program or automated marketing tools.

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

DECEMBER 5, 2022

The restaurant industry is driving the growth of modern point-of-sale (POS) solutions that enable contactless payments. From a customer perspective, they would be able to drive their own dining experiences at their own pace without waiting on a server to visit their table or flag someone down.

Mobile Ordering 563

Mobile Ordering Loyalty Program Employee Relations Customer Experience 563

Modern Restaurant Management

OCTOBER 1, 2020

Yes, dine in numbers are way down (only 27 percent of patrons have dined in since COVID-19 began, per sense360). Pick up orders allow customers the convenience of getting the food they want, without the fees, or the perception of pandemic exposure inherent to dine-in. Looking at the data proves much of what we already know.

Delivery 493

Delivery Loyalty Program Download Online Ordering 493

ChowNow

MARCH 20, 2025

Whether theyre grabbing takeout, dining in, or ordering delivery, diners dont have patience for long waits or clunky systems. Sales numbers come from the POS, online orders live across third-party platforms, and labor costs are locked in scheduling software. But it doesnt have to be this way. The result?

Operations 195

Operations Online Ordering Customer Service Customer Experience 195

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. 89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JULY 12, 2022

Reach guests choosing to order-in by creating a Restaurant Week takeout menu—all you need is online ordering technology that enables you to pace and fulfill to-go orders while also serving a full dining room (providing you with two revenue streams). Be In Charge of Your Own Marketing.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

ChowNow

APRIL 15, 2025

If your Cost of Goods Sold is too high, your profit margins sufferno matter how packed your dining room is. This does not include things like rent, labor, or marketing, just the costs directly tied to the food and beverages youre serving. A typical COGS for a restaurant is around 30%-40% , depending on your concept and pricing.

Operations 195

Operations Email Marketing Point of Sale Online Ordering 195

ChowNow

MAY 9, 2025

These include: Food Costs Labor Costs Occupancy Costs Operating Costs Marketing and Promotions Expenses Every successful restaurant owner knows that tracking these isnt just a bookkeeping exercise; its how you spot opportunities to save money, collect data for better decision making, and run more efficiently. Are you overstaffed on slow days?

Operations 195

Operations Email Marketing Food Supply Seasonal Menu 195

7 Shifts

AUGUST 5, 2020

Even as many restaurants around North America reopen for on-premise dining, many customers will continue to opt for off-premise dining options. Keep reading to get answers to questions like: How do you manage staff to boost off-site dining revenue? How do you market food delivery and takeout?

Delivery 341

Delivery Food Email Marketing Front of House 341

Modern Restaurant Management

APRIL 7, 2022

As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. When lockdowns and indoor-dining restrictions hit early in the pandemic, technology enabled many restaurants to respond and move much of their footprint from on-premise to off-premise.

Mobile Ordering 537

Mobile Ordering Email Marketing Customer Experience Loyalty Program 537

Lavu

APRIL 17, 2025

Personalized restaurant marketing using POS data is a powerful way to drive sales and foster customer loyalty. By tapping into the insights your POS system provides, you can tailor marketing efforts that speak directly to the needs and preferences of your customers. Here’s how: What is POS Data?

POS 78

POS Loyalty Program Marketing Point of Sale 78

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. 2021 will be a year full of many changes.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

ChowNow

MARCH 14, 2025

Every day, youre juggling staff, food quality, inventory, customer service, purchasing, and moreall while trying to cultivate a dining experience that wows your customers enough to keep them coming back. Its tough, and cant be done passively.

Operations 195

Operations Management Management Front of House 195

Modern Restaurant Management

JUNE 1, 2021

Maximize Throughput with Tablet POS. Tablet POS, when leveraged as self-ordering kiosks, helps reduce face-to-face contact between servers and customers. This results in a faster time-to-market to excite customers of changes to keep your restaurant top of mind. The digital transformation is leaving no industry untouched.

Ordering 450

Ordering Technology Mobile Ordering Online Ordering 450

Lavu

APRIL 25, 2025

How POS data improves customer loyalty isnt just a trending topic its a strategic advantage for modern restaurants. By capturing real-time insights into customer behavior, preferences, and spending habits, POS systems empower restaurants to deliver personalized experiences, reward loyalty, and increase repeat visits.

POS 78

POS Loyalty Program Email Marketing Point of Sale 78

ChowNow

MARCH 28, 2025

Its powering voice assistants, helping people write emails faster, and even suggesting what to watch or where to eat next. Artificial intelligence (AI) is everywhere right now. With rapid advances happening across various industries, including the food industry, you might be wondering: What does AI have to do with running my restaurant?

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

JUNE 1, 2023

Personalization Is the Key A successful loyalty program takes a holistic approach and engages with customers across a variety of channels beyond the POS, including mobile app, online (web-based), social media, and email marketing and emerging channels such as voice, chat, and web3/metaverse.

Loyalty Program 449

Loyalty Program Customer Experience POS Customer Service 449

7 Shifts

DECEMBER 18, 2023

This keeps information from getting lost in the text and email shuffle. It also gets rid of those frustrating sticky notes all over your POS. It also gets rid of those frustrating sticky notes all over your POS. The role of a restaurant manager is always in motion. And the laminated paper and dry-erase method just gets messy.

Management 397

Management Management Email Marketing Reservations 397

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. For operators, restaurant apps mean higher sales, greater customer retention, and smoother day-to-day operations.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Modern Restaurant Management

FEBRUARY 2, 2022

For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. Restaurant Week is all about creating great food experiences, and in the pandemic era, this means branching out from the old dine-in-only norms and offering attractive takeout options. And that's not all.

Online Ordering 492

Online Ordering Loyalty Program Social Media Mobile Ordering 492

Squirrel Systems

JUNE 11, 2025

Whether dining in a busy restaurant or staying at a full-service hotel, customers value speed, personalization, and seamless service. To meet these demands, many operators are turning to cloud POS systems —a powerful technology that improves guest satisfaction from the first interaction to the final payment.

Hotels 66

Hotels POS Dietary Restrictions Loyalty Program 66

Modern Restaurant Management

JANUARY 31, 2024

I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 508

2024 Online Ordering Website Management 2023 508

Modern Restaurant Management

JUNE 24, 2020

When paired with other products like Square Marketing and Square Loyalty, sellers can strengthen customer relationships, create open lines of communication, and incentivize patrons to keep coming back. On-Demand Delivery for Square Online Store. The buyer receives text updates with links to live maps to track delivery progress. Visa SMB Help.

Guest Recovery 539

Guest Recovery Mobile Ordering Kitchen Safety Food Safety 539

Modern Restaurant Management

JANUARY 20, 2022

As self-driving cars increasingly take over the market, other industries will have to adapt. Restaurants will likely increase their marketing presence in areas such as the screens in autonomous vehicles. One of the most obvious aspects of this interaction is that there is not a single human involved besides the consumer.

Food Order 520

Food Order Waste Online Ordering Email Marketing 520

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 539

2024 Loyalty Program Cash Management Customer Experience 539

Modern Restaurant Management

MARCH 16, 2020

To help ensure the survival of these restaurants, many of which are family owned, the PR industry has banded together to create a campaign called "Dining Bonds." The dining bonds are being offered by participating restaurants across the country at a suggested savings of 25 percent when purchased. . "We're More than 2.45

Food Safety 585

Food Safety Kitchen Safety Small Business Employee Relations 585

The Rail

NOVEMBER 1, 2024

Digital floor planning software allows restaurant owners to visualize their new kitchen, dining area, and storage spaces. From cloud-based tools to smart IoT sensors, technology is revolutionizing how restaurants relocate. They can do this without setting foot in the new location. Virtual reality (VR) technology makes this transition easier.

Innovation 130

Innovation Transportation Loyalty Program Social Media 130

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. Mixed take-out bag. Mixed take-out bag.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

MARCH 10, 2021

Also, consider investing in a new POS system. Today your POS system can process credit cards, track sales, simplify bookkeeping, and much more. A POS system can save restaurant owners time and money while increasing their efficiency and effectiveness. POS systems offer more accurate sales reporting and shorter transaction times.

Management 370

Management Management Small Business Email Marketing 370

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. A strong franchisor-franchisee relationship can be a thing of beauty. In turn, this gives franchisors more money from royalty fees, which creates a mutually beneficial cycle for restaurant success.

Franchise 435

Franchise Franchising Email Marketing Communication 435

7 Shifts

FEBRUARY 8, 2024

The ripple effects of the pandemic continue: the National Restaurant Association finds that off-premises dining continues to happen much more frequently than before, with 66% of consumers more likely to order takeout in 2023 than they were before the pandemic. You can even share important documents, like updated policies or tax forms.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. The basic information you should be collecting is first and last name, phone number, and email address. But how do you get people back in the door?

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Harbor Touch

MARCH 18, 2025

A solid POS handles payments and reports smoothly, cutting end-of-night stress. A robust bar and restaurant POS system can simplify thislearn more at Harbortouchs bar and restaurant POS page. Use a notebook or a POS like SkyTab to track it. One pro we know tested a cook with a plate this order challenge under a timer.

Management 148

Management Management Seasonal Menu Cash Management 148

Modern Restaurant Management

OCTOBER 1, 2024

It empowers bartenders to take a more proactive role in the overall dining experience, which can help with higher customer satisfaction and potentially increased sales. Here are four “tough calls” that tech can turn into easy decisions: I’ll take both. ‘Stay out of the weeds’ or serve more patrons?

Bar 449

Bar Operations Back of House Front of House 449

Lavu

APRIL 4, 2025

Personalized marketing helps restaurants connect with customers by tailoring offers and experiences to individual preferences. With 62% of consumers leaving brands that fail to personalize experiences , personalized restaurant marketing can increase revenue by 10-30%. favorite dishes, dining frequency).

Marketing 78

Marketing Loyalty Program Email Marketing POS 78