This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. The timely and accurate messaging provided to the media allowed for effective coverage that raised awareness about the situation, educated consumers, and helped minimize public health risks.
Consider the channels you'll use to reach potential customers, such as socialmedia, local advertising, or community events. Platforms like Facebook, Instagram, TikTok, and YouTube are powerful tools, especially since 72% of guests check socialmedia to find new dining experiences.
This rise in digital interactions has made it critical for restaurants to have well-designedwebsites. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. How to build your restaurant’s website. How to optimize your website with feedback.
Some of these strategies include: Optimizing the Website. Optimizing restaurant websites is an important part of driving sales in any business climate but is critical in the pandemic environment. Optimized websites have a clean, uncluttered, navigable design and, most importantly, are Google-friendly. Keep them updated.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Consumer behavior is constantly evolving.
To do so, you must have an optimized website and engaging socialmedia profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. Having a digital presence is critical.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
The great news is that an effective digital marketing strategy can be designed and implemented to fit just about any marketing budget. Growth : Outsourcing digital marketing allows restaurant management to focus on growing their restaurant, not stressing over marketing efforts. Google Rankings and Google My Business.
Beyond the brick and mortar, there are many digital assets to manage during the transition phase. The challenge then becomes finding and purchasing a new domain name appropriate for the restaurant, updating all of the collateral branding pieces, online listings, socialmedia, (possibly email accounts) and starting from scratch with SEO.
Leverage your restaurants socialmedia insights, feedback from staff and customers, and even your order history to shape your decision. If youre looking for a loyalty program, ChowNows Rewards Program is designed to reward diners and keep them coming back to your direct ordering channels. Most importantly, know your audience.
Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
Modern Restaurant Management (MRM) magazine asked Murray for her insights on how and why to change a restaurant’s concept, socialmedia marketing, and more. I’ve also taken surveys on socialmedia and asked people what they wanted to see and eat. Socialmedia is key when promoting your restaurant.
Plus, using pictures of your restaurant and food on socialmedia is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by socialmedia. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.
According to one survey , 62% of respondents check a restaurant’s socialmedia before deciding to dine there. In addition, 42% of respondents prefer socialmedia to search engines when they are looking for new restaurants. They plainly show the importance of socialmedia for your restaurant.
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
For example, will menus need to be re-designed to accommodate for safe distancing stations in the kitchen? Consistently delivering safe dining experiences requires a total re-think of processes and service standards, then the skills and behaviours required of both managers and team members.
Promote your safe practices on socialmedia. Therefore, post your health inspection reports on your website and socialmedia platforms. And follow new COVID protocols: frequent sanitation of high-touch areas, frequent hand washing, social distancing, and masking. Commit to ongoing training.
Restaurant websites and blogs are great platforms for talking about sustainability initiatives like the use of sustainable ingredients, recycling programs, energy saving programs and/or participation in food donation programs.
However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Make caution part of your branding and incorporate the language on your website. Broadcast your efforts on socialmedia.
Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. But growing online order volume isnt always easy.
Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.
Traditional marketing strategies, like national TV ads, billboards, or widespread socialmedia campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your socialmedia posts, too. Keep the entry process simple.
A well-designed layout lets guests feel calm and lets servers move fast. The design also reveals that the company values customer comfort and takes immense satisfaction in its space. Especially with mobile-friendly apps or websites, online ordering and delivery options let guests easily enjoy meals at home.
Tasks such as managing Accounts Payable and Accounts Receivable, handling ledger entries, and invoicing can easily be handled by co-sourced employees. This allows the restaurant staff to deliver outstanding customer experiences inside of the restaurant and not have to worry about also managing outside calls. Accounting.
In terms of promotions, Mighty Quinn’s is offering 15 percent off of all delivery and takeout orders placed through our website and app. We have redistributed staff for greater capacity to fulfill pickup and delivery orders through our app and website. Our efforts have not gone unnoticed. Click here to watch.
That’s why socialmedia can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and socialmedia is a great place to begin and end those experiences. Today, consumers often begin the journey to your restaurant on socialmedia.
How to improve your website and listings to rank higher in local searches. When someone types in best pizza near me or brunch spots in [your city], Google sorts through countless websites and ranks them based on relevance, credibility, and user experience. The best ways to get more customer reviews and use them to your advantage.
Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by SocialMedia Monthly. Those stats demonstrate the power and influence of socialmedia. You might also decide to create a custom landing page for visitors from socialmedia.
Time Management: 80% of tasks completed often come from 20% of the effort. The best way to accomplish this is with CRM (Customer Relationship Management) software that can track details like guests names, order history, and contact information. For more expert tips, check out our article on socialmedia marketing for restaurants.
Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.
But the advertising and marketing also sells a snarky sense of humor , elevating the simplistic brand design to create a funky, unique personality that appeals to the target market. Setting aside the logo design for the moment, however, another aspect of making color work for your restaurant marketing is the decor of the building itself.
So, if instant exposure and hands-off management are what youre looking for, third-party platforms can help bring in orders without requiring much on your end. Direct online ordering system A direct online ordering system is built specifically for your restaurant, allowing customers to place orders directly through your website or app.
From stand-out socialmedia accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy.
Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Engagement on SocialMedia.
If you want to escape the guesswork and increase your monthly profits, you need to use menu engineeringit blends psychology, data, and clever design to help you sell more of your most profitable items. Menu engineering is the process of using data and design to make your menu more profitable.
Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? These social networks don't have the capabilities your restaurant needs to become an online business. Restaurant website builders make your website easy to update and maintain.
Oftentimes, the best solution isn’t as elusive as we think, and that’s certainly the case with new restaurant tech designed to enable you to do more with less. So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. Take Advantage of Technology.
The last few months have been very uncertain for people all over the world, with every country implementing social distancing rules to flatten the curve and reduce the number of infections. A pandemic of this magnitude may not have been something they considered when they wrote their crisis management plan. Work on Your Website.
A study conducted on an e-commerce website showed that the terms “disappointed” or “disappointment” were used 20,000 times due to misleading information about the products and services offered. If something is not up to your expectations, you can text us or ask to speak to a manager. We can fix this.
Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. They both went through a management training program.
” A broad definition of the omnichannel customer might be anyone who comes into contact with your brand at any touchpoint, be it in-store, on your website, on socialmedia, or through email or a newsletter. Behind the scenes, however, is often where the seams start to show.
To do this, nothing could be easier: just go to the Google My Business website and create your account. Socialmedia (if any). If you are using a third-party tool to manage your bookings, you can also add it to your listing so that users can directly book a table from the search results. Your schedule. A description.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content