Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

Design 397

Design Online Ordering Social Media Website Management 397

Modern Restaurant Management

JANUARY 13, 2025

In a recall crisis, the media can be your greatest ally or your worst enemy – it all comes down to how you manage the message. As part of the plan, establish key roles, including a designated media spokesperson. Leverage company websites and social media platforms to disseminate information. Avoid jargon and clichés.

Management 419

Management Management Social Media Food 419

Modern Restaurant Management

OCTOBER 4, 2021

Whether you’re handling marketing for a chain restaurant, or just trying to heighten the visibility of your own local mom and pop diner, here are seven pro tips for restaurant marketing that will give your eating establishment a much-needed boost. Manage Social Media. Accurate Brand Personality Representation.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JUNE 10, 2020

Many hoteliers and restaruanteurs have wondered what to do about their marketing, do they pause it, carry on, spend less, spend more? A pandemic of this magnitude may not have been something they considered when they wrote their crisis management plan. What You Can Do with Your Marketing Budget. Focus on Digital Marketing.

Hospitality 518

Hospitality Marketing Social Media SEO 518

Modern Restaurant Management

JUNE 27, 2025

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the present and future of AI use in F&B, The Splintered Path to Purchase, the Datassential 500 Awards, and where chefs are earning six figures. Chick-fil-A and Starbucks show broad appeal across regional markets.

Loyalty Program 371

Loyalty Program 2025 Customer Experience Customer Service 371

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Is your website optimized, and does it provide a good user experience? Optimization of NAPs.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

ChowNow

FEBRUARY 21, 2025

Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

MARCH 3, 2025

For a deeper dive into brand messaging, strategy, and authenticity, creating unified guest experiences, and the orchestration of physical and experiential touchpoints, Modern Restaurant Management (MRM) magazine reached out to The Plaid Penguin’s Founder and Sir Idea Man Joe Haubenhofer. The work doesn’t stop with launch though.

Social Media 251

Social Media Customer Experience Email Marketing Loyalty Program 251

ChowNow

FEBRUARY 13, 2025

An inventory management system with automated restocking alerts keeps your stock levels in check. If customer retention is a priority consider a digital loyalty program or automated marketing tools. Most restaurants have either first-party ordering (your own website or app) or third-party platforms (like DoorDash or Uber Eats).

2025 195

2025 Technology Loyalty Program Mobile Ordering 195

Modern Restaurant Management

APRIL 24, 2023

Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.

Catering 493

Catering Website Management Point of Sale Travel 493

Modern Restaurant Management

APRIL 14, 2025

To delve more deeply into the results, Modern Restaurant Management (MRM) magazine reached out to Hope Neiman, Tillster’s chief marketing officer. On the digital side, customers expect mobile apps and websites to offer fast, consistent, and intelligent ordering experiences. Have guests’ needs changed?

Loyalty Program 332

Loyalty Program 2025 Mobile Ordering Fast Casual 332

Modern Restaurant Management

MAY 28, 2021

Making the Most of Your Marketing. Food photography should be a crucial component of your marketing strategy. People will start to associate you with your food when your marketing is done the right way. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Here's the good news: restaurant website builders are making it easier than ever to create an online presence for your business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering Hiring SEO 370

ChowNow

FEBRUARY 28, 2025

In 2025, the US online food delivery market is expected to reach $424.9 So, if instant exposure and hands-off management are what youre looking for, third-party platforms can help bring in orders without requiring much on your end. billion in revenue. However, theres a trade-off.

Online Ordering 195

Online Ordering Ordering Email Marketing Mobile Ordering 195

Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. A short menu can slim down the food costs through streamlined inventory management, as well as reduced food waste. Ghost Kitchens.

2022 547

2022 Online Ordering Customer Service Website Management 547

Modern Restaurant Management

JANUARY 10, 2023

To order via “sweetlane,” customers place their order through the sweetgreen website or app, and choose “sweetlane” as their desired retrieval method under “Select a Pickup Location.” What was the process of designing sweetlane?

Website Management 449

Website Management Customer Experience Food Order Online Ordering 449

ChowNow

MARCH 14, 2025

Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. Use email marketing to re-engage past customers.

Ordering 195

Ordering Mobile Ordering Online Ordering Email Marketing 195

Modern Restaurant Management

APRIL 13, 2021

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

Advertising 491

Advertising Mobile Ordering Website Management Customer Service 491

ChowNow

APRIL 4, 2025

This means customers place orders through your own website or appnot a third-party platform. Third-party ordering platforms, such as Uber Eats and DoorDash, manage the entire ordering process on your behalf. With first-party, customers place orders directly through your restaurants own website or branded mobile app.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

APRIL 7, 2022

As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. These individual components were not necessarily designed to integrate with one another, and are essentially band-aided together into a system that works.

Mobile Ordering 537

Mobile Ordering Email Marketing Customer Experience Loyalty Program 537

Modern Restaurant Management

AUGUST 19, 2020

Modern Restaurat Management (MRM) magazine is collaborating with the team at MarketScale on The Main Course , a podcast that aims to explore the intense and competitive modern restaurant industry. "We Barbara Castiglia , MODERATOR – Modern Restaurant Management. The Main Course. Space is limited, so click here to register.

Kitchen Safety 515

Kitchen Safety Loyalty Program Delivery Seating 515

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

ChowNow

MARCH 7, 2025

How to improve your website and listings to rank higher in local searches. When someone types in best pizza near me or brunch spots in [your city], Google sorts through countless websites and ranks them based on relevance, credibility, and user experience. The best ways to get more customer reviews and use them to your advantage.

SEO 195

SEO Online Ordering Mobile Ordering Website Management 195

Modern Restaurant Management

FEBRUARY 7, 2023

Offering increased visibility for brands and expanding the pool of customers restaurants are able to reach, the dynamic services these apps provide are essential for owners and operators competing for relevance and market share in a rapidly shifting landscape of business models utilizing SaaS technology.

Delivery 492

Delivery Front of House Back of House Fine Dining 492

ChowNow

MAY 30, 2025

A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions. Limited-time offers also give you content for social media, email, and your website. Dont do it manually.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

ChowNow

FEBRUARY 21, 2025

They help with reservations and table management, staff scheduling and time management, inventory tracking, rewards programs, automated marketing, and more. These apps make it easier to manage digital orders, streamline kitchen operations, and reach more customers. Reservation and table management apps.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

ChowNow

MAY 23, 2025

If you want to escape the guesswork and increase your monthly profits, you need to use menu engineeringit blends psychology, data, and clever design to help you sell more of your most profitable items. Menu engineering is the process of using data and design to make your menu more profitable.

Menu 195

Menu Seasonal Menu Point of Sale Online Ordering 195

Modern Restaurant Management

FEBRUARY 12, 2024

Beyond the brick and mortar, there are many digital assets to manage during the transition phase. If the restaurant uses a third-party hosting service for its website, be sure to get record of the login information and contact information of the service provider. The same applies to websites on other platforms like WordPress or Drupal.

Social Media 454

Social Media SEO Online Ordering Website Management 454

Modern Restaurant Management

JUNE 24, 2020

Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. Across European markets, Visa is investing to increase the number of digital payment acceptance devices within shops by more than 50 percent. Visa SMB Help.

Guest Recovery 539

Guest Recovery Kitchen Safety Mobile Ordering Food Safety 539

ChowNow

MARCH 28, 2025

AI isnt about replacing peopleits about making everyday tasks faster, smarter, and easier to manage. Thanks to user-friendly software and integrations, many AI tools are now built specifically for independent restaurants and multi-location operators, allowing restaurant managers to implement these tools without needing an IT department.

Front of House 195

Front of House Back of House Online Ordering Email Marketing 195

Modern Restaurant Management

APRIL 15, 2024

Restaurant managers balance several responsibilities while taking care of staff and guest needs. One of the most important parts of being a successful restaurant manager is having the ability to hear their customers’ concerns. Fortunately, managers can apply multiple strategies to increase their response rates.

Management 490

Management Management Loyalty Program Social Media 490

Modern Restaurant Management

MAY 14, 2020

While this list is by no means comprehensive, three key best practices include: Ensure an Intuitive, Well-Designed Digital Presence with a Positive User Experience (UX). This isn’t just about ensuring a website looks nice. Evaluate and Shift Your Ad Spend. Analyze Online Conversations to Adjust Current and Future Strategies.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

AUGUST 24, 2022

There is a myth surrounding traditional outsourcing models amongst small businesses, such as in the restaurant industry, that they are too small to take advantage of the global talent market. Tasks such as managing Accounts Payable and Accounts Receivable, handling ledger entries, and invoicing can easily be handled by co-sourced employees.

Sourcing 450

Sourcing Social Media Front of House Customer Experience 450

Modern Restaurant Management

MARCH 16, 2021

As Modern Restaurant Management Restaurant (MRM) magazine celebrates its fifth anniversary this month, we reached out to industry insiders to garner their insights on what issues have impacted the industry over the last five years and what issues they feel will impact restaurants in the years to come. “Will this look good on Instagram?”

Fast Casual 390

Fast Casual Front of House Fine Dining Mobile Ordering 390

Modern Restaurant Management

AUGUST 26, 2024

This convenience has made the online food delivery market massive, with global revenues of over $1 trillion in 2023 alone. As the huge market keeps growing, expected to hit $1.8 In-House vs. Third-Party Delivery In the past, customers had to call or fill out forms on the restaurant's website to get food to their doorsteps.

Delivery 448

Delivery Online Ordering Mobile Ordering Customer Service 448