7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Restaurant Engine

OCTOBER 11, 2023

You can do all the marketing in the world. Your happy, satisfied customers are your brand ambassadors and pivotal to your marketing strategy. You can also direct people to your website to see more of your Google reviews. 4: Use Reviews in Your Website Content You already know that the more reviews you have, the better.

Social Media 110

Social Media Email Marketing SEO Website Management 110

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 204

Marketing Social Media Mobile Ordering Website Management 204

Touch Bistro

APRIL 27, 2021

The best restaurant websites all have one thing in common: they make it incredibly easy for online visitors to find what they’re looking for. This is crucial because 77% of diners report visiting a restaurant’s website before they dine in or order takeout or delivery from an establishment. Elements of Great Restaurant Websites.

Design 92

Design 2021 Online Ordering Website Management 92

Modern Restaurant Management

DECEMBER 10, 2020

Digital marketing is a key ingredient that can help restauranteurs connect with customers to achieve both. Digital marketing strategies can be a force multiplier for bringing back loyal restaurant customers, attracting new customers and increasing brand awareness. Some of these strategies include: Optimizing the Website.

Marketing 225

Marketing Social Media SEO Website Management 225

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. Instead, customers can get information about promos, discounts and even make a purchase through the loyalty program app or website. There’s no need to punch a physical card or process the receipt.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

7 Shifts

DECEMBER 17, 2020

Once you have access to a guest’s contact info, it creates the opportunity to reach them via email or text and let them know about special offers, new menu items, changing hours, and more. Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

7 Shifts

MAY 1, 2020

With dine-in officially off the menu, we’re sharing a few options for restaurants to consider to pivot their business model during COVID-19. Delivery: employ FOH staff to deliver the meal kits to your diners Frequency: will you offer a one-time meal kit designed to last a few meals? How are you marketing your business during COVID-19?

FOH 364

FOH Online Ordering Delivery Food Supply 364

Sling

JULY 24, 2023

Restaurant management software is a rapidly expanding niche of software development. Some of these apps are designed to solve specific problems, like shift scheduling or point of sale , while others boast all-in-one suites for every aspect of restaurant management.

2023 78

2023 Management Management Tip Distribution 78

7 Shifts

FEBRUARY 26, 2021

These fees, when not managed, cut deep into razor-thin margins, and in some cases, can contribute to a restaurant closing for good. Without existing apps, this lives on your restaurant’s website. Does it integrate with my restaurant’s website? Get Your Kitchen and Menu Ready to Go ?? So—you’re ready to take orders.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

ChowNow

DECEMBER 7, 2020

Restaurant operators looking for a seasonal boost this year need to lean on holiday marketing ideas for takeout and delivery instead. . Read on for some proven ways to cut through the noise this holiday season: Checklist: 6 Restaurant Holiday Marketing Ideas. Refresh your menu with seasonal specials. Spread the word via email.

Marketing 88

Marketing 2020 Email Marketing Seasonal Menu 88

7 Shifts

MARCH 27, 2020

If your restaurant does decide to go the takeout and delivery route: Is your restaurant’s menu optimized for takeout? Manage expectations by creating a timeline for updates. Sending an announcement in your email newsletter Updating your hours on your Google listing, Yelp page, TripAdvisor profile, etc.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

FEBRUARY 2, 2022

Oftentimes, the best solution isn’t as elusive as we think, and that’s certainly the case with new restaurant tech designed to enable you to do more with less. So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. Optimize Your Menu.

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Goliath Consulting

AUGUST 2, 2022

However, with most marketing-related things, restaurants must make consumers aware of their delivery, takeout, and online ordering services. Create an online-order specific menu or “online-only” menu items along with regular menu items Make your online personality similar to your restaurant’s contemporary ambiance.

Delivery 78

Delivery Online Ordering Food Website Management 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Create a contactless experience via QR Codes with a contactless menu and contactless check-ins. 'Safety'

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. Designing the optimal restaurant floor plan is more complex than it may seem.

Technology 147

Technology Front of House Back of House Online Ordering 147

Restaurant Engine

FEBRUARY 22, 2023

Update your content regularly to encourage repeat website visits. According to experts, nearly 80% of people will visit a restaurant’s website before dining in or taking out food. This is one of the many reasons your website is the centerpiece of your marketing efforts. Make sure this isn’t yours.

Website Management 110

Website Management Social Media SEO Email Marketing 110

Ken Burgin

JULY 5, 2022

Every week in the Hospo Reset Newsletter, we share a product or service that’s caught our eye – for kitchen & beverage management, staffing, facilities management, marketing and overall productivity. Food, Menus and Kitchen Management. Coffee and Beverage Management. Staff Management.

Kitchen Safety 78

Kitchen Safety Food Safety Website Management Online Ordering 78

Open for Business

NOVEMBER 21, 2022

In fact, restaurants use an average of 3 technology tools to manage their back offices alone. And when you change the menu on your end, it updates on all the delivery platforms at the same time. This tool helps you manage a restaurant’s inventory, ordering, and invoicing on the go. Agorapulse. Try Buffer or Hootsuite as well.

Food Safety 78

Food Safety Email Marketing Mobile Ordering Website Management 78

Modern Restaurant Management

MAY 21, 2020

High-end restaurants that tend to have a pricier menu should look to add more affordable items. Instead, you can reach a compromise in your menu. Have a Marketing Plan for Reopening. Given the unpredictable nature of circumstances today, you need to promote and market the event. Pick the Right Marketing Channels.

Social Media 216

Social Media Food Safety Cash Management Kitchen Safety 216

Restaurant Engine

MARCH 10, 2021

As a restaurant owner or manager, you want to drive new customers into your restaurant. One option that hits both of those marketing goals is the restaurant coupon. You can offer these coupons on your website, through your email marketing, through your SMS marketing, and on your social media platforms.

Coupons 80

Coupons Email Marketing Social Media Website Management 80

Indoor Media

JULY 19, 2021

Now, the only thing you have to do is create, store, and manage those marketing materials. Creating Marketing Materials Back in the days of Mad Men , everything happened manually. One, if you aren’t technically or creatively skilled in design and copywriting, you’ll probably get a better end product than if you did it yourself.

Marketing 78

Marketing Management Management Advertising 78

Restaurant Engine

DECEMBER 9, 2020

The most important thing to consider is whether or not you have the resources to manage the added work. Things to think about include: Who will manage the catering operations? You’ll want a specific catering menu, a way to generate bills, contracts, and policies and procedures in place including deposits and cancellation policies.

Catering 113

Catering Website Management Seasonal Menu Food Supply 113

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. Not sure how to get your website on page one?

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant Engine

AUGUST 9, 2023

You’re a busy restaurant owner or manager, and while your business is growing, you’d like to really up the ante. Upgrade your marketing strategy and tactics to next level your restaurant. Make sure your customers know this by posting it on your menu or even signs around the restaurant. Restaurant Web Design, Made Easy.

Compost 52

Compost Recycling Website Management Employee Relations 52

Restaurant Engine

AUGUST 25, 2021

Their POS system allows you to manage credit card payments, take online orders and pickup orders, track your tables, customize your floor plans, and more. In addition, you can also manage delivery and pickup orders which ensures you’re meeting the needs of your customers. This allows you to later market to your customers.

Email Marketing 59

Email Marketing Website Management Point of Sale Online Ordering 59

The Restaurant Times

OCTOBER 11, 2021

Evaluate the current market and competition. This includes components such as color palette to be used in marketing and in decoration, the fonts you’ll use for content in menus and websites, the style and content of your images, and important visuals like your restaurant logo design. Claim your social media space.

Marketing 52

Marketing Social Media Loyalty Program Website Management 52

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. Customer analytics software is designed to unlock the value of restaurant hidden data. This way, restaurant owners and managers can unlock insights into such data and turn the insight into action. Email marketing or reaching out to customers via email.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Ordyx

APRIL 25, 2019

Technology and an ever-increasing customer demand for convenience and outstanding customer service have led to the creation of innovative new ways designed to help restaurateurs keep up with that demand. Email Engagement Email is still an effective means of engaging with customers and potential customers online.

Innovation 52

Innovation Email Marketing Online Ordering Mobile Ordering 52

The Restaurant Times

JANUARY 14, 2022

When ghost kitchens first popped up in the restaurant industry, it appeared to be an innovative solution to many obscure problems, such as a limited job market, rising costs, and increased catering overhead. . And, over time the global market for ghost kitchens is expected to grow from $43.1 Plan Your Design And Layout.

Email Marketing 52

Email Marketing Online Ordering Social Media 2030 52

Modern Restaurant Management

MARCH 16, 2020

Due to the Covid-19 outbreak effect on the restaurant industry, Modern Restaurant Management (MRM) magazine is compiling a list of resources available for restaurant owners, operators and managers. and Canada through free delivery and marketing efforts.” “These are challenging times for restaurants. Sign up here.

Food Safety 234

Food Safety Kitchen Safety Small Business Employee Relations 234

Modern Restaurant Management

APRIL 14, 2020

To add resources to these guides, reach out to Modern Restaurant Management (MRM) magazine Executive Editor Barbara Castiglia at bcastiglia@modernrestaurantmanagement.com with news. The National Restaurant Association-managed site also provides a direct connection to the industry’s grassroots engagement platform.

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212

Restaurant Clicks

NOVEMBER 5, 2017

Whether your restaurant is opening soon or has been open for some time, you’ll need to make some decisions on hiring an internal marketing team. Too many people applying for marketing jobs believe posting on instagram and snap chat qualifies them as a marketing director. Website blog posts and updates. Email Marketing.

Marketing 61

Marketing Email Marketing SEO Social Media 61

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? WSJ reported that more than half of ad spending is shifting to digital platforms as the pandemic caused shifts in marketing strategies.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

Next Restaurants

MAY 26, 2020

If you want to familiarize with the new restaurant marketing landscape post-COVID-19, PosterMyWall is hosting a webinar with Daniel Woodman , a senior marketer with a knack for helping small businesses flourish, to talk about what restaurants can do stay relevant on re-opening, and to tackle the many novel challenges they will face.

Webinar 89

Webinar Social Media Food Safety Cash Management 89