Modern Restaurant Management

FEBRUARY 9, 2021

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. Give Your Website All of the Love.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Goliath Consulting

AUGUST 2, 2022

The restaurant industry saw a significant increase in delivery and takeout during the COVID-19 lockdown. However, most restaurants were still getting more delivery orders than ever. Restaurants found that ramping up their delivery services had mitigated some of their losses from in-person dining during 2020 and 2021.

Delivery 78

Delivery Online Ordering Food Website Management 78

Goliath Consulting

APRIL 28, 2020

The coronavirus crisis has challenged restaurants to rethink the way they deal with food delivery for good. Larger franchises have offered free delivery (McDonalds, Applebee’s, IHOP, Panera Bread, Wingstop and Chipotle Mexican Grill, among many others) to accommodate decreasing on-premise sales (1).

Delivery 107

Delivery Food Back of House Franchise 107

Modern Restaurant Management

JULY 14, 2020

With dining rooms having been shut down for the majority of 2020, the only option for people to visit their favorite restaurants has been through takeout or delivery. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19. The Power of Social Media for Restaurants.

Marketing 215

Marketing Social Media Influencer Online Ordering 215

Deliverect

DECEMBER 30, 2019

The online delivery market continues to grow at a breakneck pace, with over 16 million USD in European revenue in 2019. So what does it take to make it in this dynamic market? The under 35s are the biggest food delivery adopters. #2 As deliciously convenient as delivery is, it seems people still want some human contact.

Delivery 78

Delivery Marketing Online Ordering Customer Experience 78

Modern Restaurant Management

APRIL 24, 2023

Devote a Section of Your Website to Catering I find that, usually, customers would rather interact with a well-designed and functional website than have to try to get someone on the phone to discuss catering. The website should allow them to enter the type of event they want catered, date, location and number of expected guests.

Catering 197

Catering Website Management Point of Sale Travel 197

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. This rise in digital interactions has made it critical for restaurants to have well-designed websites. How to build your restaurant’s website.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? How do you manage your restaurant in a modern and efficient way? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist.

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Here's the good news: restaurant website builders are making it easier than ever to create an online presence for your business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Modern Restaurant Management

SEPTEMBER 21, 2023

How to Optimize Your Website for Local SEO Here are some tips to optimize your website for local SEO: Include Location Information on Your Site : Make sure to include details like your restaurant's address, phone number, and operating hours. Verify your business to confirm that you are the owner or manager.

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. Not sure how to get your website on page one?

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? It will still cost you to run your own delivery.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

7 Shifts

MAY 1, 2020

However, pivoting your business model to takeout and delivery is not always the best—or only—option your restaurant has to boost sales during this time. Available from our sister restaurant @unasaskatoon for pickup or delivery. Alcohol delivery ?? You don’t have to be a brewery or bar to get into the delivery game either.

FOH 364

FOH Online Ordering Delivery Food Supply 364

Squirrel Systems

NOVEMBER 2, 2023

While third-party reservation and food delivery services offer convenience and increased visibility for restaurants, they also have several drawbacks. These services handle customer inquiries, bookings, and delivery, which can lead to a disconnect between the restaurant and its patrons.

Reservations 52

Reservations Delivery Customer Service Customer Experience 52

TastyIgniter

JANUARY 7, 2024

Learn how to craft a compelling website, engage effectively on social media, manage online reviews, use email marketing, and execute targeted online advertising. Discover the benefits of partnering with online food delivery services to expand your reach. Elevate your restaurant's digital presence with our essential tips.

Marketing 40

Marketing Email Marketing Social Media Website Management 40

Modern Restaurant Management

FEBRUARY 4, 2022

Though many of the market forces that shaped the restaurant industry in 2021 were closely linked to disruption from the pandemic's onset in 2020, 2022 brings new challenges — and opportunities. A short menu can slim down the food costs through streamlined inventory management, as well as reduced food waste. Ghost Kitchens.

2022 218

2022 Customer Service Online Ordering Website Management 218

The Food Corridor

MAY 7, 2020

Two common themes are food businesses transitioning to online ordering for delivery or curbside pickup, and others turning to an ecommerce model. Transition to Food Delivery or Ecommerce. Create a Streamlined Delivery Menu. Create a Streamlined Delivery Menu. Your delivery menu needs to be focused and full of favorites.

Delivery 98

Delivery Food Online Ordering Email Marketing 98

Modern Restaurant Management

APRIL 5, 2022

As per a recently published report by Future Market insights, the Takeaway and Delivery Food market is going to witness accelerated demand in the coming years with online food platforms. As restaurants shuttered across the world due to the pandemic in 2020, deliveries and takeout orders soared.

Online Ordering 196

Online Ordering Point of Sale Website Management Inventory 196

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. There’s a common misconception that building a restaurant website will incur significant expense or require advanced technical skills. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Lavu

FEBRUARY 28, 2020

With most people spending a big part of their day on the internet, it provides a huge market potential for restaurants. Restaurant owners and managers consistently look for solutions that allow customers to place orders online and have food delivered fast. An online ordering and delivery system is crucial for the modern restaurant.

Online Ordering 85

Online Ordering Delivery Ordering Point of Sale 85

Modern Restaurant Management

NOVEMBER 15, 2023

There is one caveat: Gen Z consumers equally prefer using a restaurant’s mobile app or website, an option firmly ranked in second place for all other generations. They can also offer innovative menu items that are available to order exclusively through the website or app or as part of a loyalty program to drive usage.

Loyalty Program 110

Loyalty Program Mobile Ordering Website Management Online Ordering 110

7 Shifts

AUGUST 18, 2020

To help restaurants thrive and adapt, the 7shifts team brought together a number of industry thought-leaders to share how they have adapted their operations to capitalize on the new opportunities in the market. Interested in getting more restaurant industry insights?

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

7 Shifts

JANUARY 26, 2021

Here are a few ideas: Contactless is King While contactless cards, drop off delivery, app-based payments, and QR codes have been around, the pandemic has made them more popular than ever. According to our recent survey, delivery and takeout accounted for nearly a third of all restaurant revenues.

2021 370

2021 Front of House Social Media Back of House 370

7 Shifts

FEBRUARY 15, 2022

And it's proprietor, Shawn Walchef, is redefining what restaurant marketing can be. In his work, he realized that many employees get thrust into management positions without any training. So he created a universal training manual, his book— The Surprise Restaurant Manager. Your smartphone is your restaurant's media center.

Social Media 448

Social Media Hiring Website Management Hospitality 448

Sling

AUGUST 30, 2021

At first glance, hospital marketing (or HM for short) may seem like a job reserved for hotels and resorts. In reality, hospitality marketing is essential for the success of all businesses that provide goods and services to the general public. What Is Hospitality Marketing? Why Is Hospitality Marketing Important?

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO. Use your email database.

Marketing 88

Marketing Social Media SEO Email Marketing 88

ChowNow

DECEMBER 7, 2020

Restaurant operators looking for a seasonal boost this year need to lean on holiday marketing ideas for takeout and delivery instead. . Read on for some proven ways to cut through the noise this holiday season: Checklist: 6 Restaurant Holiday Marketing Ideas. Refresh your menu with seasonal specials.

Marketing 88

Marketing 2020 Email Marketing Seasonal Menu 88

7 Shifts

JANUARY 20, 2023

Go all-in on pick-up and delivery Truth is: Most people will stay at home. Delivery and pick-up orders tend to be higher during the Super Bowl than any other time of year. So if you're looking to boost your sales during the big game, delivery and pick-up are the way to go. And best of all, they're easy to set up and manage.

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. A QR code is really just a different way to distribute a website address.

Online Ordering 189

Online Ordering Website Management Social Media Mobile Ordering 189

Cheetah

MAY 1, 2020

In an effort to help San Francisco restaurants stay afloat in this unstable economic reality, Mayor London Breed has recently capped the fees food delivery apps can charge restaurants at 15%. “In What they don’t know is that every time they place an order via a third-party food delivery app it’s costing the restaurant money.

Delivery 109

Delivery Food Mobile Ordering Insurance 109

Restaurant365

MARCH 4, 2022

This article was written by Katie Fairchild, Senior Vice President of Marketing at Restaurant365 and featured in Hospitality Technology. Don’t leave it to chance that search engines will automatically return your website when a search is conducted. Use localized keywords in the content on your website pages.

SEO 156

SEO Email Marketing Website Management Consumer Goods 156

ChowNow

DECEMBER 16, 2020

The restaurant delivery business has grown enormously in recent years, and it shows no signs of fading. Since the start of the COVID-19 pandemic, roughly half of all consumers have ordered delivery from a restaurant, and delivery sales have increased by 120 percent. That said, it can be difficult to get delivery right.

Delivery 78

Delivery Email Marketing Mobile Ordering Online Ordering 78

Modern Restaurant Management

OCTOBER 19, 2022

In a sector as vast as the restaurant industry, digital marketing becomes a critical tool to standing out among the crowd, especially as Q4 inches closer. Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. The position of a result on the SERP is referred to as its ranking.

SEO 189

SEO Social Media Website Management Online Ordering 189

Foodable

NOVEMBER 12, 2020

In conversation with Linden Pride, the owner of New York City’s Dante , and Shelby Allison, the co-owner of Chicago’s Lost Lake , this session—hosted by on-trade strategy and training consultant Elayne Duff of Duff on the Rocks —explores how businesses can successfully manage delivery logistics with off-premise dining having become the new norm.

Delivery 52

Delivery Menu Fine Dining Social Media 52

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Social Hospitality

AUGUST 25, 2019

When it comes to digital marketing for restaurants , there are various avenues to explore. Streamline Reservations and Order Management Restaurant employees devote a lot of time to reservation management and customer orders. That changes when you use a conversational chatbot on the website, mobile app, or social media.

Social Media 253

Social Media Mobile Ordering Email Marketing Website Management 253