7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. Delivery and takeout options are endlessly accessible for most. It all starts with a great marketing plan. What is a restaurant marketing plan?

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

Goliath Consulting

AUGUST 2, 2022

The restaurant industry saw a significant increase in delivery and takeout during the COVID-19 lockdown. However, most restaurants were still getting more delivery orders than ever. Restaurants found that ramping up their delivery services had mitigated some of their losses from in-person dining during 2020 and 2021.

Delivery 78

Delivery Online Ordering Food Website Management 78

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

7 Shifts

MAY 1, 2020

However, pivoting your business model to takeout and delivery is not always the best—or only—option your restaurant has to boost sales during this time. With dine-in officially off the menu, we’re sharing a few options for restaurants to consider to pivot their business model during COVID-19. Alcohol delivery ??

FOH 364

FOH Online Ordering Delivery Food Supply 364

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? Here's the good news: restaurant website builders are making it easier than ever to create an online presence for your business. Restaurant website builders make your website easy to update and maintain.

Website Management 370

Website Management Online Ordering SEO Hiring 370

7 Shifts

AUGUST 18, 2020

Traditional strategies for driving additional revenue in your restaurant such as new menus items, events, catering, or pop-ups have been displaced by changed consumer habits, regulatory guidelines, and dine-in restrictions. a bi-weekly email digest of the most important stories affecting restaurateurs right now.

Social Media 195

Social Media Email Marketing Online Ordering Website Management 195

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 219

Marketing Email Marketing Website Management Social Media 219

7 Shifts

FEBRUARY 26, 2021

The easiest way to get your food out there is by partnering with a third-party delivery app. But when it’s so dead simple to get listed on third-party delivery marketplaces and take orders, why do all the other work to create your own system when you are a time-strapped restaurateur? It will still cost you to run your own delivery.

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

7 Shifts

DECEMBER 17, 2020

Customer retention is important because it measures how good your restaurant is at making your customers happy and bringing them back in the door (or ordering delivery). Once every few days, add that info to a spreadsheet of customer relationship management software like Constant Contact or HubSpot. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JUNE 24, 2021

As a restaurant owner, digital marketing can be a daunting task that takes up valuable time, energy, and resources. Most simply do not have the time needed to research digital marketing strategies, let alone implement them. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 199

Marketing Social Media Mobile Ordering Website Management 199

Modern Restaurant Management

SEPTEMBER 27, 2021

Suddenly, the ability to engage customers digitally – to take orders via apps and websites, to fulfill orders via delivery and curbside pickup, all occurring “outside the four walls” – became existential. In February of 2020, the restaurant industry was on a long, slow march toward digital sales growth.

Mobile Ordering 188

Mobile Ordering Email Marketing Online Ordering Website Management 188

Modern Restaurant Management

JUNE 29, 2022

To continue to see success, restaurants need to take ownership of customer data through direct online ordering technology to better manage their digital channels and deepen relationships with diners. Streamlining Operations. When a guest orders directly with a restaurant, they are opting in to share all their data with that establishment.

Ordering 186

Ordering Online Ordering Email Marketing Seasonal Menu 186

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. A QR code is really just a different way to distribute a website address.

Online Ordering 186

Online Ordering Website Management Social Media Mobile Ordering 186

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

MARCH 26, 2021

The impact of the global pandemic has fast-tracked the restaurant industry's need for digital ordering, particularly for off-premises dining options. million users of food delivery apps in the U.S., million users of food delivery apps in the U.S., and up to 53.9 million by the end of 2023. and up to 53.9

Ordering 222

Ordering Mobile Ordering Online Ordering Email Marketing 222

Lavu

APRIL 15, 2020

With dine-in options no longer an option for your restaurant guests, it’s time to start increasing your gift card sales to stay afloat. With the right restaurant gift card marketing campaign, you can stave off the revenue losses during COVID-19 pandemic mandates.

Dine-in 91

Dine-in Loyalty Program Point of Sale Mobile Ordering 91

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. Will running a takeout and delivery-only restaurant be profitable, or will the costs outweigh the revenue this opportunity could generate? We’ll talk about this more later on.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones.

Social Media 212

Social Media Online Ordering Coupons Advertising 212

Modern Restaurant Management

APRIL 7, 2022

As technology has evolved, however, the number of potential channels has increased, giving rise to first multichannel and then omnichannel marketing. When lockdowns and indoor-dining restrictions hit early in the pandemic, technology enabled many restaurants to respond and move much of their footprint from on-premise to off-premise.

Mobile Ordering 210

Mobile Ordering Email Marketing Loyalty Program Customer Experience 210

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Manage your team and costs. For starters, the dining room should have: A warm, appealing vibe for guests.

Technology 147

Technology Front of House Back of House Online Ordering 147

Apicbase

FEBRUARY 29, 2024

71% of restaurant customers prefer to order food delivery directly from the restaurant rather than using third-party apps. 85% of operators use POS data to engage with customers via text or email, while 60% use it for their loyalty programs. At first glance, some stats might seem to contradict each other. Let’s dig in.

2024 52

2024 Operations 2023 Loyalty Program 52

Modern Restaurant Management

AUGUST 19, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts to gaze into a crystal ball and re-imagine the future of dining. Modern Restaurant Management (MRM) magazine asked restaurant industry experts to gaze into a crystal ball and re-imagine the future of dining. 20 at 4 p.m. Here are their insights.

Kitchen Safety 225

Kitchen Safety Food Safety Loyalty Program Technology 225

Modern Restaurant Management

DECEMBER 28, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Delivery and take-out will continue to be the most popular way consumers will get their restaurant meals in a COVID and post-COVID world. Here are their responses. To read part one, click here.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

Modern Restaurant Management

MARCH 16, 2020

Due to the Covid-19 outbreak effect on the restaurant industry, Modern Restaurant Management (MRM) magazine is compiling a list of resources available for restaurant owners, operators and managers. The dining bonds are being offered by participating restaurants across the country at a suggested savings of 25 percent when purchased.

Food Safety 233

Food Safety Kitchen Safety Small Business Employee Relations 233

ChowNow

MARCH 10, 2021

They can take unlimited, commission-free orders for in-store pickup, curbside, delivery, and contactless dine-in through their websites and ChowNow-built mobile ordering apps. . We have tools like email marketing, a free loyalty program, and print marketing to increase ticket sizes and repeat orders.

Online Ordering 78

Online Ordering Email Marketing Loyalty Program Website Management 78

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Rid yourself of the non-essentials, get back to the basics, and work smart.

Social Media 206

Social Media Food Safety Cash Management Kitchen Safety 206

Modern Restaurant Management

FEBRUARY 2, 2022

So if you have to deal with bigger crowds, your staff can easily manage the queues of orders, personalize staff alerts, and more. Restaurant Week is all about creating great food experiences, and in the pandemic era, this means branching out from the old dine-in-only norms and offering attractive takeout options.

Loyalty Program 192

Loyalty Program Online Ordering Social Media Mobile Ordering 192

ChowNow

DECEMBER 7, 2020

Guests in most areas can’t flock to crowded dining rooms and order catering for large celebrations, but hope isn’t totally lost. Restaurant operators looking for a seasonal boost this year need to lean on holiday marketing ideas for takeout and delivery instead. . Spread the word via email.

Marketing 88

Marketing 2020 Email Marketing Seasonal Menu 88

Modern Restaurant Management

JUNE 24, 2020

On-Demand Delivery for Square Online Store. Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. The buyer receives text updates with links to live maps to track delivery progress.

Guest Recovery 212

Guest Recovery Kitchen Safety Mobile Ordering Food Safety 212

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Okay, stop right there, if you’ve started googling for a restaurant marketing agency.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

DECEMBER 21, 2020

Modern Restaurant Management (MRM) magazine asked restaurant industry insiders for their perspection on 2020: What lessons did you learn and what do you feel the restaurant industry learned this year? From the very beginning we worked to attract loyal guests seeking an authentic, family dining experience. Here are their responses.

2020 158

2020 Online Ordering Fast Casual Cash Management 158

The Restaurant Times

DECEMBER 21, 2021

The online delivery and takeout segment has witnessed a whopping 21.7% While some restaurant owners have already made a shift towards delivery-only kitchens, some are still wondering if they really are as profitable as they are claimed to be. . These kitchens do not have any space for sitting and only take orders for food delivery.

Online Ordering 98

Online Ordering Social Media Website Management Food Order 98

Restaurant365

APRIL 9, 2020

Marketing for restaurants has never been more critical. Your online presence is a key component of a successful marketing effort for your restaurant business. When considering starting a marketing campaign, it’s first essential to understand your target audience. Prioritize local SEO.

Marketing 88

Marketing Social Media SEO Email Marketing 88

Restaurant365

OCTOBER 8, 2021

The ghost kitchen segment was already around at the beginning of 2020, but the market became even more significant in the restaurant industry during the COVID-19 pandemic. As food delivery boomed, and on-and-off capacity restrictions changed indoor dining, the ghost kitchen business model became more widespread.

Front of House 78

Front of House Back of House Website Management Delivery 78

Restaurant365

JULY 24, 2020

Shelter-in-place orders, dine-in restrictions and diners’ hesitation to eat out have combined to prompt restaurants to shift their focus to takeout and delivery. In the strictest sense of the term, a ghost kitchen is an off-premise facility for the preparation of food for delivery. What is a ghost kitchen?

Front of House 147

Front of House Online Ordering Kitchen Safety Customer Service 147