The Rail

APRIL 4, 2023

By Torrey Tayenaka, Contributor Video marketing for restaurants is an essential type of marketing campaign to inspire patrons to visit or order. One that they think about for hours and eventually hop in the car or place an online order. alone, part of the equation is knowing where your customers spend their time.

Social Media 105

Social Media Front of House Advertising 2022 105

Modern Restaurant Management

DECEMBER 20, 2023

In the dynamic and ever-evolving restaurant industry, culinary experiences are shaping customer preferences. After all, this business is all about people with customers at the forefront of decisions being made. So how do you thrive in a customer-driven competitive market? The industry is projected to reach $1.2

Customer Experience 193

Customer Experience Innovation Social Media Seasonal Menu 193

7 Shifts

AUGUST 12, 2021

Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Assume a customer discovers your website but cannot identify where you are located or how to contact you. Suppose a customer goes to a search engine like Google or Google News API and types in 'Find local restaurants near me.'

Marketing 398

Marketing Loyalty Program Email Marketing Social Media 398

7 Shifts

MAY 23, 2024

Improving your restaurant operations to succeed in this highly competitive industry means serving quality food and providing excellent customer service while minimizing waste, reducing costs, and keeping your employees engaged. This is why 62% of managers feel burnt out , especially on days leading to peak seasons.

Operations 222

Operations Kitchen Safety Food Safety Restaurant Law 222

Black Box Intelligence

JULY 20, 2022

For each quarter, we take the stress out of planning your social media content with our free AreTheyHappy Foodie Days Calendar! How to Create Social Media Content Consistently. But once those are in order, content marketing is the holy grail to greater retention, revenue, and recognition.

Social Media 71

Social Media Marketing Download Online Ordering 71

24/7 Waiter

FEBRUARY 16, 2024

Online food ordering has seen exponential growth over the last few years and continues to expand. If you want to increase your sales, an online ordering system for restaurants is crucial. Bring in new customers who regularly want the convenience of take-out food and drink.

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Online Ordering Food Order Ordering Mobile Ordering 36

Open for Business

MAY 4, 2023

Restaurant service is one of the most important factors in any hospitality experience. Excellent customer service can be the difference between success and closing your doors. “We Here’s why customer satisfaction is a must for increasing revenue, plus examples of how to fine-tune your restaurant’s hospitality.

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Take-out 2023 Customer Service Online Ordering 78

7 Shifts

JANUARY 26, 2021

million out of work, it was nothing short of devastating. Ordering online, paying with mobile phones, scanning QR codes for a menu, and a ton of takeout, are just a part of dining out now. With mobile ordering, there are no menus to pass out and back around, no germed-up credit cards to swipe, and no cash to handle.

2021 370

2021 Front of House Social Media Back of House 370

7 Shifts

SEPTEMBER 20, 2021

The restaurant tech industry is a growing one, with software and services designed to streamline almost every aspect of your business. Online and Mobile Ordering Systems. Online ordering and delivery are one of the fastest growing aspects of the restaurant industry, up 124% in 2020. Third-party delivery.

Technology 370

Technology Front of House Social Media Back of House 370

Sling

DECEMBER 24, 2020

Restaurant social media marketing is more important for the success of your business than ever before. Even when your customers can’t come out and visit your restaurant in person, they can still stay in touch — and perhaps order delivery — through the power and reach of the internet. 2) Go Where The People Are.

Social Media 78

Social Media Marketing Customer Service Hiring 78

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic.

Design 398

Design Social Media Mobile Ordering Online Ordering 398

Lavu

NOVEMBER 1, 2023

You need to invest in reliable and easy-to-use delivery platforms that work well with your restaurant’s ordering system. Offering a smaller menu that travels well and packaging everything nicely can make the customer experience even better. Is online food delivery a profitable business?

Delivery 166

Delivery Food Online Ordering Mobile Ordering 166

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. We’ve also included a restaurant marketing plan PDF with all the questions you need to ask (and answer) to get into the minds of your customers and create a marketing recipe for success. So, where do you start?

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Marketing 2020 SEO Loyalty Program 420

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 398

Management Management Kitchen Safety Front of House 398

24/7 Waiter

JULY 19, 2023

Turn your customers’ Netflix and chill into a foodie delight! A convenient restaurant order-taking system fulfills many of your customers’ wishes. You can make it easy by offering all your menu items online. Ordering takeout meals from restaurants has become extremely popular with every sector of the population.

Online Ordering 36

Online Ordering Ordering Social Media Food Order 36

7 Shifts

JUNE 20, 2022

We chatted with some of those most experienced in the ghost kitchen game to find out some myths, best practices, and tips for success in this food service style. Ghost kitchens emerged in the back half of the 2010s as delivery apps began to take hold of the dining market. The ghost kitchen can take many forms.

Front of House 436

Front of House Food Truck Back of House Social Media 436

The Restaurant Times

SEPTEMBER 30, 2021

Social media presence is an important part of running a contemporary business, and it’s quickly becoming a popular restaurant marketing tool for attracting new customers and converting them into regulars. Transform Your Restaurant’s Social Media Presence Into A Huge Success . Posts Tell Stories .

Social Media 59

Social Media Website Management Online Ordering Customer Service 59

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. Having a great website for your business is paramount to represent their online presence. Offer Quality Services. Excellent Customer Services : Your customer service rep and delivery employees reflect the image of the business.

Delivery 177

Delivery Marketing Email Marketing Social Media 177

7 Shifts

FEBRUARY 5, 2021

The restaurant tech industry is a growing one, with software and services designed to streamline almost every aspect of your business. There’s a wide range of options available that take the entire process online. Many services also allow you to add your recipes in and calculate actual food costs. But that was the 90s.

Social Media 370

Social Media Front of House Back of House Point of Sale 370

Open for Business

JUNE 9, 2023

But how you handle complaints from restaurant customers determines whether a problem results in a happy regular for life or a one-star review. Here’s a 4-step framework for how restaurants should handle all kinds of complaints: Listen to the customer and give them your full attention. It’s just a fact of life. Never interrupt them.

Hospitality 142

Hospitality Dietary Restrictions Social Media Online Ordering 142

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. There are more options for eating out than ever before. And the big restaurant brands are only getting bigger , making it even harder to stand out.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

JANUARY 27, 2021

.” With months of experience under their belt, many restaurants have established their own takeout ordering system. Most modern POS services make it easy to set up an online ordering form that integrates with the rest of your operations. But how do you let customers know to bypass the delivery apps and order direct?

Ordering 212

Ordering Online Ordering Social Media Delivery 212

Modern Restaurant Management

MAY 24, 2022

Diners are increasingly turning online to get their favorite dishes with same-store pickup orders in the U.S. Diners are increasingly turning online to get their favorite dishes with same-store pickup orders in the U.S. Consumers are adventurous when ordering for delivery or takeout. While Friday at 6 p.m.

Ordering 204

Ordering Online Ordering Social Media 2022 204

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

24/7 Waiter

AUGUST 24, 2023

The best online ordering system for restaurants will improve your visibility, increase your sales, and streamline your processes. Customers want a simple way to choose their meals and place an order all from your website. Are you ready to reap the rewards of an online ordering system and increase your sales?

Online Ordering 36

Online Ordering Ordering Mobile Ordering Social Media 36

Modern Restaurant Management

NOVEMBER 29, 2022

Here’s an important – but often overlooked – truth for the restaurant industry: To make your customers to feel valued and appreciated, you must get their orders right! Perhaps they’re understaffed and struggling to keep up with incoming orders. Why is order accuracy so important for a restaurant?

Ordering 219

Ordering Employee Relations Online Ordering Customer Service 219

Modern Restaurant Management

JANUARY 31, 2024

full service restaurants surveyed plan to introduce catering services. To delve more into the results, Modern Restaurant Management (MRM) magazine reached out to Matt Zibell, VP Technology at TouchBistro. So, to me, finding out that over a quarter of restaurants don’t have a website was a bit surprising.

2024 198

2024 Online Ordering Website Management 2023 198

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Just log in to your SpotOn Dashboard to access free email and social media templates. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Social Hospitality

FEBRUARY 25, 2021

How can you convince a customer to come to your business and spend money on your food? In addition to bringing customers to your restaurant, your 2021 marketing should focus on bringing your restaurant to them. Not sure how to best reach customers in their homes or on-the-move? That all changed in 2020.

2021 195

2021 Social Media Mobile Ordering Online Ordering 195

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. You wake up, have a coffee, and decide that it’s a perfect day to go out for a nice brunch. A strong online brand isn’t just a nice-to-have—it’s a necessity.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? In an era when enabling online ordering is essential to running a restaurant, having an online presence for your restaurant is critical. You don't even need to know how to code to use them!

Website Management 370

Website Management Online Ordering SEO Hiring 370

The Restaurant Times

AUGUST 23, 2021

From placing orders by phone to directly ordering via apps, ordering from restaurants has undergone a revolutionary shift, especially post COVID-19. In the pre-COVID times, online ordering was used to compliment the dine-in services of restaurants. 5 Ways Online Ordering System Enhance Restaurant Sales.

Online Ordering 59

Online Ordering Ordering Mobile Ordering Food Order 59

Black Box Intelligence

JULY 20, 2022

For each quarter, we take the stress out of planning your social media content with our free AreTheyHappy Foodie Days Calendar! How to Create Social Media Content Consistently Content marketing is one of the most effective methods available for restaurants to connect, engage and build trust with their customers.

Social Media 40

Social Media Marketing Download Online Ordering 40

Lavu

MAY 27, 2020

Khatri, CEO of Lavu and MenuDrive, wrote that the National Restaurant Association 2019 State of the Industry report indicated that nearly half of adults were more likely to order food delivery online than just two years prior. States are adjusting to a new normal with masks and social distancing. The Hope of Success.

Online Ordering 78

Online Ordering Ordering Loyalty Program Mobile Ordering 78

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Extra side, desert, take-home dressing, etc. Pizza chains still getting orders via phone 70 percent of the time.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

Modern Restaurant Management

OCTOBER 25, 2022

As our world becomes increasingly digitized- with the rise of food delivery services, QR Code Menus and online orders- it's more important than ever for restaurant owners and employees to become familiar with the latest threats to their business. Patrons can simply scan a QR code to view a menu, order, and pay.

Online Ordering 185

Online Ordering Website Management Social Media Mobile Ordering 185

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

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Loyalty Program Online Ordering Point of Sale Customer Experience 220