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“This enduring customerloyalty drives the restaurant industry forward, creating clear opportunities for restaurants to enhance the dining experience through strategic limited time offers, efficient delivery and exceptional in-person service," said Samir Zabaneh, CEO of TouchBistro.
obtaining a full-service liquor license can vary significantly in cost, but Florida's process is especially challenging due to a county-based quota system that limits the number of licenses available. Beer and wine licenses, however, provide a sustainable, cost-effective alternative, allowing restaurants to invest resources elsewhere.
Widespread Adoption of Technology Solutions in Food Service In 2025, the food service industry will increasingly leverage technology for waste tracking and diversion. – Frenchie Audette, VP of Food Service at Divert In 2024, the restaurant industry continued to adjust to changes sparked by 2020.
Restaurants and bars are leaning into automation to address staffing shortages, enhance operational efficiency, and meet rising customer expectations for speed and consistency. Sustainability Takes Center Stage Sustainability is no longer an optional value—it’s a demand from environmentally conscious consumers.
For more than two decades Sam Ballas, Founder of East Coast Wings + Grill, has focused on brand building in a smart and sustainable manner. First, consumers are demanding more convenience and customization, pushing brands to rethink their menus and service models.
Jessica Huang, CEO & Founder of Restaurant Marketing, understands what many restaurants are doing wrong in their efforts and how they're missing opportunities to attract and retain customers. By focusing on these areas, restaurants can enhance their marketing efforts, improve customer satisfaction, and streamline their operations.
Quick-service restaurants maintain a steady customer satisfaction score of 79 (on a 100 point scale), while full-service restaurants — despite slipping 2 percent to 82 — remain one of the highest-rated industries in the Index, according to the American Customer Satisfaction Index (ACSI®) Restaurant and Food Delivery Study 2025.
In an industry where margins are razor thin and customer expectations are insanely high, the divide between marketing and operations is no longer sustainable. But if either side breaks down, or worse, works in isolation, customers feel it immediately and stop coming back. That the service is smooth. That the app works.
In a recent report shared by TouchBistro on the State of the Restaurant Industry for 2025, data provides key insights into a year marked by both significant hurdles and notable resilience for the restaurant franchising industry and quick-service restaurant (QSR) operators.
This ideally reinforces the connection in the customer’s brain between their everyday choices and the resulting impacts on the environment: “You’ve saved so many gallons of water, you’ve saved so many square meters of land and emissions and energy,” as Goldman says. Congratulations. without interruptions. without interruptions.
“Most agencies can offer marketing services, but very few truly understand what it’s like to be in the weeds on a Friday night, when a chef didn’t show up and ticket times are running at 40 minutes,” said Beechner. The service industry truly saved my life. Service industry people are my tribe.
On the other hand, when you know exactly who your ideal customers are, you can craft an experience that resonates with customers on a deeper, emotional level, creating a connection that will keep them coming back for years. Key customer factors that influence dining preferences, from demographics to behavior.
Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties. The Power of Personalized Communication Developing close connections with your guests calls for frequent, customized contact that makes them appreciated and noticed.
Customers expect to browse menus, place orders, and pay for their meals with just a few taps of their phones. For restaurant operators, this presents both an opportunity and a challenge: how to implement an online ordering system that maximizes revenue while maintaining control over their customer relationships. billion in revenue.
The customer's needs always come first, even though my prices continue to rise. What used to be a basic employee benefit plan for only full-time workers has since changed to personalized benefits such as daycare assistance and mental health programs for both full-and part-time employees. They seek brands they believe in.
The research found that businesses worldwide – particularly restaurants – intend to experiment more in 2025, especially with customer retention programs like loyalty, as they face the triple challenge of sustained high inflation, shrinking consumer wallets and the need to raise prices across the board.
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Customers have more choices, higher expectations, and countless ways to discover (or overlook) your restaurant.
To make sustainable changes, you need to first establish a strong starting point. Some well-run quick service restaurants can push it as high as 17% , while full service restaurants tend to sit on the lower end range of 4%-5% due to higher labor costs and more complex operations. Why are restaurant profit margins so thin?
– Misty Chalk, vice president, Americas at BrightSign AI Continues to Revolutionize Restaurant Operations and Guest Services: The restaurant sector is poised for a seismic shift as AI integration takes center stage.
Understanding a rapidly changing landscape characterized by rising costs, evolving customer habits, and an increasing demand for originality is critical to success. Expecting every visit to provide more than just a meal, diners today give authenticity, customization, and value top importance.
With a branded mobile app, direct customer relationships, and flexible menu updates, theyve streamlined operations, strengthened their brand and grown their business. Sometimes, third-party services would upload the restaurants menu without permission, list outdated prices, or make it difficult to make even simple changes.
A well-planned new menu launch not only boosts customer engagement but also reinforces your restaurant’s brand identity. It sets the stage for customer excitement, loyalty, and lasting buzz. Send Email Updates – Keep your loyal customers in the loop with exclusive previews.
You risk long wait times and a drop in service quality. Aim to keep labor costs between 20% to 30% of total sales, depending on your service style and local wage laws. Meeting and exceeding customer expectations is crucial for maintaining high levels of customer satisfaction and loyalty. Youre paying for idle time.
Restaurant customer acquisition cost boils down to two things: How much you’re spending to market your restaurant How many new customers you’re actually getting from those marketing costs Most restaurant operators are solid on the first part. Customer acquisition cost (CAC) is the amount you spend to bring in a single new customer.
Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why Restaurant Email Marketing Works So Well It Reaches Customers Directly Emails bypass social media algorithms and land directly in customer inboxes.
Understanding how to reduce food waste in restaurants is the first step toward sustainable and cost-effective operations. Community Impact : Reducing waste creates opportunities for food donations and supports sustainability efforts. Educating and empowering them fosters a collective mission for sustainability.
It represents the direct costs of producing your menu items and serving customers. Table Turnover Rate Explanation of Table Turnover Rate Table turnover rate measures how often a table is occupied by different customers during a specific period. A higher rate indicates more customers served and potentially higher revenue.
This has led to 65% of restaurants reducing service hours and 43% closing on days they would normally be open. To attract and retain employees, many establishments are offering competitive wages and investing in employee training programs. Theres a growing demand for health-conscious options , sustainable practices, and global flavors.
With rising ingredient prices, labor shortages, and tighter margins, operators must find strategic ways to reduce restaurant costs without compromising quality or customer experience. Increasing restaurant profits allows you to invest in upgrades, like better equipment or a nicer place for customers to eat.
They provide better flexibility, real-time insights, and improved customer experiences. Enhanced Security: Built-in safeguards for customer and business data. Integration-Friendly: Easily connects with delivery platforms, accounting tools, and loyaltyprograms. Additionally, payment processing time drops by 20%.
Running a successful full-service restaurant isnt just about serving great foodits about maximizing profitability in ways that go beyond the standard revenue streams. Here are some untapped areas of profitability that full-service restaurants can leverage. Yet many restaurants fail to maximize this potential.
In an industry that thrives on competition and customer expectations, success when starting a pizza shop is built on a foundation of core principles. Exceptional pizza Consistent branding and marketing, Efficient operations, Cleanliness Strong customer focus These aren’t just sides; they are the central slices in the pie of success.
With rising food, labor, and operational costs, traditional discounting strategies arent sustainable. For example, menu design, loyaltyprograms, operational efficiencies, and improved guest experiences. Rather but builds long-term loyalty and increases profitability. Restaurants must enhance perceived value.
Building a community around your brand fosters loyalty. Offer Promotions and Discounts Implement LoyaltyPrograms Reward repeat customers with discounts or freebies. Offer Promotions and Discounts Implement LoyaltyPrograms Reward repeat customers with discounts or freebies.
These changes have become permanent shifts in how they target customers, market themselves, and design their offerings." Customer habits have also shifted after the pandemic. The focus now is finding the minimum necessary seating capacity while maximizing kitchen efficiency and service throughput.
The way customers pay is evolving, and restaurants are adapting quickly. If you’re wondering why restaurants are going cashless, the answer lies in speed, security, and customer preference. Digital transactions also offer improved convenience and security for restaurant owners and customers.
Even though local and state orders prohibiting or severely restricting restaurants’ ability to serve customers and generate and revenue, standard business liability policies did not provide coverage, and many policies had a pandemic exclusion. – Pooja S. The pandemic made speed, accuracy, and seamless ordering non-negotiable.
However, the human element will remain critical to delivering exceptional service. While significant investment has poured into the sector, few technologies have proven to be sustainable businesses. From curated menus to unique perks, these offerings deepen customerloyalty and provide operators with a predictable revenue stream.
While total spending growth was nearly flat compared to January, sector-level trends showed consumers shifting more spend to retailers and restaurants in February and spending less at service-based businesses. On a year-over-year basis, small business sales (+2.1 percent) and total transactions (+4.0 percent) showed healthy growth.
Nearly half (47 percent) of diners say they engage with loyaltyprograms at least once a week, up significantly from just 34 percent in 2023. “These restaurants are building sustainable business models for the future. markets. .”
“It now accounts for a larger share of sales for 58 percent of limited-service and 41 percent of full-service operators compared with 2019—providing a critical path to restaurant resilience and growth despite ongoing economic pressures.” Three-quarters of delivery customers value tech-enabled ordering and payments.
As economic pressures and fluctuating food costs persist, these technologies will be critical for maintaining profitability and ensuring long-term sustainability. This is why it’s essential that operators invest in comprehensive training programs and foster a positive work environment.
The annual report surveys 600 independent full-service restaurant (FSR) owners and operators from across the U.S., Among full service operators, about half reported automating everyday business operations, with online ordering (57 percent) being the most common automation, followed by invoicing (54 percent) and email marketing (53 percent).
Learn more about our Accounting Services ! Right Customer: Who you’re selling to (e.g., Right Price: The optimal rate for that product and customer. Segmentation involves identifying distinct customer groups and tailoring pricing, packages, and marketing messages to their specific needs and willingness to pay.
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