7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

JULY 12, 2022

With deep roots in the restaurant industry, we’ve worked with our clients to test a number of strategies to take on Restaurant Week as an opportunity to attract new customers. The best solutions always put the focus on providing a fulfilling end-to-end experience for both your your customers and your staff.

Loyalty Program 223

Loyalty Program Online Ordering Point of Sale Customer Experience 223

Modern Restaurant Management

DECEMBER 1, 2020

With new health and safety guidelines and constantly-evolving regulations, restaurant owners are faced with unique challenges to continue delivering a positive dining experience to customers. And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim.

Loyalty Program 207

Loyalty Program Customer Experience Point of Sale Employee Relations 207

Modern Restaurant Management

MAY 4, 2023

A 10-percent discount for a local restaurant is of course appreciated, but when looking to grab the attention of new customers – offering free food via direct mail has proven to be a more effective strategy. A free meal helps create lifelong customers. You can blanket a zip code or send the message straight to existing customers.

Loyalty Program 100

Loyalty Program Email Marketing Customer Service Certification 100

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. A well-established restaurant brand can create return customers and encourage them to sing your praises to others. Quick Links: What is restaurant branding?

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

The Restaurant Times

DECEMBER 28, 2020

Customer retention plays a crucial role in the success of a restaurant. Loyal customers tend to order and spend more and are good for the business. It has been seen that a mere 5% increase in repeat customers increases profits exponentially. How to Increase the Customer Retention Rate in Your Restaurant in the UAE.

Loyalty Program 98

Loyalty Program Email Marketing Social Media Customer Service 98

Bingage

MARCH 10, 2023

Just a Thank you greeting isn’t the end of the customer journey.Its just a small start within it. Post-purchase emails have become a part of sales and engagement with fundamental email workflows, and with the help of emails, you can often make the difference between one-time customers and loyal customers.

Email Marketing 52

Email Marketing Loyalty Program Customer Experience Online Ordering 52

Modern Restaurant Management

FEBRUARY 2, 2022

Meanwhile, operators get the opportunity to grow their customer databases and turn new customers into loyal regulars. For example, a handheld POS device will allow you to turn tables faster, improve order accuracy, and speed up service. Reward Your Loyal Customers. Does your loyalty program need a refresh?

Loyalty Program 197

Loyalty Program Online Ordering Social Media Mobile Ordering 197

Modern Restaurant Management

OCTOBER 28, 2021

Regardless of your restaurant’s chosen policies in response to the pandemic — and there are a wide range of approaches — your customers need to know what they can expect when visiting your establishment. These forums give your restaurant the opportunity to control and disseminate messages to customers.

Communication 202

Communication Social Media Menu Loyalty Program 202

Modern Restaurant Management

DECEMBER 28, 2020

Two, there will continue to be pushback on high commission fees from third-party delivery services, and more and more restaurants will find that, given the commission-free alternatives, they simply don’t need them. And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. Automations help restaurants do more with less So far, automation—using tech to streamline operations—has mostly been used for things that happen before the meal, like digital waitlists and self-service order kiosks.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

The Restaurant Times

MARCH 17, 2023

Vying for customers, then, has to be incredibly creative to stand out. Restaurant marketing strategies help restaurant owners increase sales and profits. The purpose of this strategy is to attract customers to your restaurant. Restaurant Menu Some restaurants may view their customers as picky eaters. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

The Restaurant Times

AUGUST 29, 2020

However, customers are still wary of venturing out, and restaurants can no longer rely on word of mouth or offline mediums to keep their businesses top of mind. One of the biggest challenges restaurateurs are facing today is marketing during the reopening. How To Market Your Restaurant During Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

Next Restaurants

OCTOBER 31, 2019

It’s time to craft an attention-grabbing digital marketing campaign. An online presence that builds loyalty, hype and grows your restaurant business. Once guests arrive, hit them with delectable dishes, incredible service, and an unforgettable dining experience. Segmented Email Marketing for Restaurants.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Bingage

JUNE 8, 2022

We all know that in the restaurant industry, customer retention is key to success. But it’s hard to retain customers when you don’t have the right tools at your disposal. Sustaining good relationships with customers is just as important in the hospitality industry as having a proper functional kitchen.

Loyalty Program 98

Loyalty Program Email Marketing Customer Service Customer Experience 98

Open for Business

MAY 4, 2023

Restaurant service is one of the most important factors in any hospitality experience. Excellent customer service can be the difference between success and closing your doors. “We Here’s why customer satisfaction is a must for increasing revenue, plus examples of how to fine-tune your restaurant’s hospitality.

Take-out 78

Take-out 2023 Customer Service Online Ordering 78

Modern Restaurant Management

DECEMBER 21, 2020

Restaurants had to quickly adapt by adding outdoor seating while creating an inviting atmosphere, as well as offering the same experience your customers are used to receiving at your establishment via delivery and takeout. Chris Prociv, VP Marketing & Innovation at La Brea Bakery. Shyam Rao, CEO and Cofounder, Punchh.

2020 197

2020 Kitchen Safety Food Safety Loyalty Program 197

Modern Restaurant Management

JUNE 10, 2020

All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers. In marketing, we actually have a tactic called “agile marketing” which allows businesses of all kinds to react and quickly adapt to sudden change.

Marketing 197

Marketing Social Media Email Marketing Loyalty Program 197

Modern Restaurant Management

OCTOBER 4, 2021

According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. The data also points to a broken customer arrival experience. For restaurant brands, the digital pivot is imperative to getting the customer experience right.”

2021 170

2021 Fast Casual Mobile Ordering Social Media 170

Lavu

MARCH 6, 2020

The success of a restaurant depends on the ability to attract and retain customers. To improve restaurant customer engagement and satisfaction, restaurant leverage should technology to offer better services. At the heart of restaurant technology for marketing is customer analytics. Customer Engagement.

Technology 78

Technology Marketing Loyalty Program Social Media 78

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. Kudos helps you do that and also allows employees to recognize each other, with the ability to set up custom rewards, like gift cards. It can also automatically update your menu on food delivery services.

2023 78

2023 Management Management Tip Distribution 78

Open for Business

OCTOBER 20, 2023

Quick links Market research and business plan Location and layout Budgeting and costs Licenses and legal requirements Creating the menu Staffing Technology and systems Marketing and branding Opening your restaurant Market research and business plan Market research and crafting a solid business plan are foundational steps in opening a restaurant.

License 78

License Email Marketing Seasonal Menu Front of House 78

The Restaurant Times

SEPTEMBER 22, 2021

Customer segmentation is the process by which a company assesses its customer base, discovers commonalities such as age, behavior, preferences, or expenditure history, and divides them into segments for communication reasons. . create loyalty to make customers feel like they are important to you and treat them as VIPs. .

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing. It doesn’t.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

JULY 30, 2021

This program, piloted last year, is designed to help KFC team members build short-term savings and create lasting savings behaviors. “This program is a way to empower and equip restaurant employees with tools and resources to help them succeed and achieve their goals. To be able to offer these types of resources means a lot.

Franchise 203

Franchise Franchising Fast Casual Point of Sale 203

Open for Business

NOVEMBER 21, 2022

Better yet, it can send email and text confirmations without restaurant staff ever picking up the phone. There are digital tools that can help you create a customized floor plan and even preview it in 3D before moving all that furniture around. A successful service starts before the restaurant opens its doors. Direct messaging.

Technology 147

Technology Front of House Back of House Online Ordering 147

Modern Restaurant Management

MARCH 19, 2020

Listen to experts from legal, business, and marketing to join us to discuss the lasting implications of the coronavirus outbreak. With them, we’ve celebrated new lives and mourned losses, we’ve laughed and cried, and we’ve worked together to serve our guests and support each other. Click here for more information.

Loyalty Program 172

Loyalty Program Seating Email Marketing Restaurant Law 172

Mad Mobile

FEBRUARY 29, 2024

A good POS system can help you keep your customers and employees happy with speedy, accurate service. While legacy POS systems are clunky and expensive to maintain, new cloud-based systems are flexible and easy to customize. In the cloud-based POS space, systems are designed for every type of restaurant and bar.

POS 40

POS Bar Brewery Customer Service 40

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

The Restaurant Times

SEPTEMBER 14, 2020

Customer satisfaction is given utmost importance in businesses everywhere, and the restaurant industry is no exception. Customer Relationship Management (CRM), being an integral part of nearly all types of businesses, helps retain customers and drive sales growth. Helps You Understand Your Customers Better.

Fine Dining 52

Fine Dining Customer Experience Dine-in Email Marketing 52

Modern Restaurant Management

JULY 14, 2020

. “With 100 years of quick service success, the time has never been more perfect to envision what the next century of White Castle and the restaurant industry looks like. Restaurants interested in opting in or customers interested in recommending their favorite Black-owned restaurants can visit doordash.com/black-owned.

Mobile Ordering 164

Mobile Ordering Certification Loyalty Program Kitchen Safety 164