7 Shifts

NOVEMBER 9, 2022

A great email newsletter. When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Emails are easy to track.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Open for Business

APRIL 9, 2024

Loyalty is more than a frequent guest punch card or a points-based rewards program in the restaurant world. That’s the definition of loyalty. So why does loyalty matter so much to restaurants? They also serve as brand advocates, spreading their positive experiences to friends and family.

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

Modern Restaurant Management

JULY 12, 2022

Reach guests choosing to order-in by creating a Restaurant Week takeout menu—all you need is online ordering technology that enables you to pace and fulfill to-go orders while also serving a full dining room (providing you with two revenue streams). Be In Charge of Your Own Marketing. Do More with Less with Technology.

Loyalty Program 221

Loyalty Program Online Ordering Point of Sale Customer Experience 221

Modern Restaurant Management

DECEMBER 1, 2020

And while the pressures of the pandemic continue, customer loyalty can play a role in whether or not restaurants will sink or swim. Below, we’ll explore three steps to building relationships and an effective customer loyalty program. First, consider adopting a touchless loyalty system. McKinsey & Co.

Loyalty Program 204

Loyalty Program Customer Experience Point of Sale Employee Relations 204

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Start a restaurant loyalty program.

Loyalty Program 158

Loyalty Program Marketing Email Marketing Social Media 158

Modern Restaurant Management

JANUARY 8, 2024

Other advancements include: integrating data from various sources, including social media, reviews, and loyalty programs, to gain a holistic view of customer behaviour as well as as well as the implementation of real-time analytics for immediate insights into customer behaviour and preferences.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

SpotOn

MAY 13, 2024

  From crafting a summer menu that celebrates seasonal ingredients to offering cool beverages can enhance customer loyalty, adapting to the busy season with innovative menu ideas and online ordering can set your restaurant apart. Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

Modern Restaurant Management

DECEMBER 3, 2020

Many restaurants have had to alter how they serve customers, and some have had to close their indoor dining and become creative with extending patio season. If you don’t already have a gift card program, now would be the time to launch one. Promo cards can be an extremely effective marketing tool and they’re easy to set-up.

Loyalty Program 212

Loyalty Program Seasonal Menu Social Media Email Marketing 212

Modern Restaurant Management

MAY 4, 2023

Many companies rely on email to reach existing customers. While email can be effective, it often gets lost in the shuffle. billion emails will be sent and received each day, according to Statista. The average American worker spends 28 percent of their time managing their email inbox, McKinsey & Company reports.

Loyalty Program 98

Loyalty Program Email Marketing Customer Service Certification 98

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Open for Business

JUNE 30, 2023

Done well, building a brand creates an emotional connection with guests before they step foot in a restaurant and builds long-term loyalty that keeps them coming back. Establishing a loyalty program can be a large part of a restaurant’s brand. Understanding your restaurant’s brand can bring in more loyalty.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Customer Experience 78

Bingage

MARCH 10, 2023

Post-purchase emails have become a part of sales and engagement with fundamental email workflows, and with the help of emails, you can often make the difference between one-time customers and loyal customers. Post-purchase emails can help you retain customers, build loyalty, and engage more with customers.

Email Marketing 52

Email Marketing Loyalty Program Customer Experience Online Ordering 52

The Restaurant Times

DECEMBER 28, 2020

Not just the quality of the food, but the quantity served and the price charged for it is also a part of excellent service. Next, no matter how delicious the food is, if your customers have to wait an hour just to be served an entree, they are bound to get annoyed. Using Loyalty Programs and Offers.

Loyalty Program 98

Loyalty Program Email Marketing Social Media Customer Service 98

Next Restaurants

OCTOBER 31, 2019

It’s time to craft an attention-grabbing digital marketing campaign. An online presence that builds loyalty, hype and grows your restaurant business. With these restaurant industry marketing trends, guests will line up to try a slice of whatever you’re serving. Segmented Email Marketing for Restaurants.

Email Marketing 84

Email Marketing Marketing Loyalty Program Social Media 84

Restaurant Engine

JULY 27, 2022

You want to find new customers and retain your current ones through attractive and enticing marketing. Most of your marketing channels will point back to your website. Your paid ads can also remind current customers that you’re there and ready to serve them. 5: Incentivize Your Email List. 1: Create a Strong Web Presence.

Email Marketing 106

Email Marketing Social Media Loyalty Program Coupons 106

Modern Restaurant Management

FEBRUARY 2, 2022

And the numbers don't lie: at SpotOn, our restaurant clients found that by adding three handheld devices, they can serve 5+ additional tables per day. Does your loyalty program need a refresh? Take an omnichannel marketing approach to ensure you are getting discovered where your customers are. And that's not all.

Loyalty Program 193

Loyalty Program Online Ordering Social Media Mobile Ordering 193

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Many hospitality businesses already operate over a variety of channels.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

The Restaurant Times

MARCH 17, 2023

Restaurant marketing strategies help restaurant owners increase sales and profits. The problem, though, is that restaurant marketing strategies can take a lot of different shapes, and only some tactics will appeal to every customer. This is a fantastic on-site marketing strategy. Read along!

Advertising 52

Advertising Email Marketing Loyalty Program Social Media 52

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia. Create Loyalty Programs.

Loyalty Program 98

Loyalty Program Email Marketing Marketing Mobile Ordering 98

Open for Business

MAY 19, 2023

And showing that you’re aware of the latest trends can attract new guests, build loyalty, and raise your profile. These days, you can create email campaigns that send automatically and auto tag your most valuable guests by visit frequency or spend amount. These are some of the latest hospitality trends to consider for your restaurant.

2023 78

2023 Hospitality Loyalty Program Email Marketing 78

Modern Restaurant Management

OCTOBER 28, 2021

They run the gamut, from signage at the host stand and the restaurant website, to the restaurant’s social media pages and customer email list or loyalty program. Any restaurant reward or loyalty program should have this messaging included as well.

Communication 198

Communication Social Media Menu Loyalty Program 198

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Companies rushed to market with new digital solutions out of necessity and customers were satisfied with the initial products. Now brands are trying to balance speed to market and operational readiness.

2021 229

2021 Mobile Ordering Loyalty Program Kitchen Safety 229

The Restaurant Times

AUGUST 29, 2020

One of the biggest challenges restaurateurs are facing today is marketing during the reopening. In this article, we will uncover some effective restaurant marketing tactics to market your restaurant during the reopening phase. . How To Market Your Restaurant During Reopening. Communicate About Your Restaurant Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

SpotOn

APRIL 8, 2024

Consider allowing guests to opt out of email marketing content about this specific holiday and encourage staff to swap shifts if necessary for their wellbeing. Have a Mother's Day brunch If you normally serve breakfast and lunch, or just lunch, consider opening a bit earlier and offering a special Mother's Day brunch.

2024 98

2024 Seasonal Menu Social Media Loyalty Program 98

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to. Personalize content for a better ROI.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Bingage

JUNE 8, 2022

You can make better predictions about customer behaviour, which will help you better understand how to tailor your marketing strategy. It collects valuable customer data which helps you with the targeted marketing. To Run Loyalty Program in restaurant. Loyalty programs also encourage repeat visits.

Loyalty Program 98

Loyalty Program Email Marketing Customer Service Customer Experience 98

Deliverect

JUNE 29, 2020

By ensuring that your online delivery and takeout orders, and your kiosk and QR orders are flowing into your POS, you can provide an excellent experience while focusing on your core business: preparing and serving delicious food. Multi-channel marketing. And how can your restaurant master marketing to capture that audience?

Online Ordering 148

Online Ordering Email Marketing Loyalty Program Customer Experience 148

Modern Restaurant Management

JUNE 10, 2020

All these restaurants needed to market these options — especially since these were completely new for many higher-end restaurants— to their existing customers. In marketing, we actually have a tactic called “agile marketing” which allows businesses of all kinds to react and quickly adapt to sudden change.

Marketing 194

Marketing Social Media Email Marketing Loyalty Program 194

Lavu

MARCH 6, 2020

At the heart of restaurant technology for marketing is customer analytics. It serves as a vertical business intelligence platform, which consolidated siloed data that flows through the organization. The aim is to encourage repeat customers and cultivate customer loyalty. Email marketing or reaching out to customers via email.

Technology 78

Technology Marketing Loyalty Program Social Media 78

The Restaurant Times

SEPTEMBER 22, 2021

Segmentation and target marketing can help you: better engage your consumers to understand their demands and needs and then fit them into your program. . create loyalty to make customers feel like they are important to you and treat them as VIPs. . According to Hubspot , segmented and targeted emails generate 58% of all revenue.

Loyalty Program 52

Loyalty Program Social Media Email Marketing Customer Service 52

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition, Toast offers products ranging from payroll and tips management to inventory management , email marketing and more. It offers countertop, portable, and mobile options.

2023 78

2023 Management Management Tip Distribution 78

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Lavu

APRIL 17, 2020

Restaurants are looking at marketing from a new perspective in today’s uncertain times, and need a way to spread the word about offers without a marketing budget. Now is not the time to stop marketing and close up shop, it’s time to double your efforts and keep providing people with delicious meals.

Marketing 83

Marketing Email Marketing Social Media Loyalty Program 83

Modern Restaurant Management

DECEMBER 21, 2020

Chris Prociv, VP Marketing & Innovation at La Brea Bakery. The biggest takeaway we’ve had at La Brea Bakery is that we are here to serve our community, and it’s our job to put customers’ needs at the forefront. We’ve also noticed the increased importance of loyalty programs at times like this.

2020 193

2020 Kitchen Safety Food Safety Loyalty Program 193