7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Assume a customer discovers your website but cannot identify where you are located or how to contact you.

Marketing 397

Marketing Loyalty Program Email Marketing Social Media 397

The Rail

SEPTEMBER 16, 2022

Researchers sought to find out the effects of offering mints to restaurant customers on customer satisfaction. Offering mints led to a 20% increase in customer tips and customer satisfaction. We can assume these people went back and dined in the restaurant again. The result was shocking, to say the least.

Customer Service 52

Customer Service Social Media Email Marketing Reservations 52

7 Shifts

JUNE 20, 2022

While that popularity has generated excitement about the prospect of these dining room-less restaurants, it's important to remember that ghost kitchens aren't an easy thing to pull off. There's no dining room, no storefront, no servers, and in some cases not so much as a sign. Table of Contents. What is a ghost kitchen? Kitchen Pods.

Front of House 435

Front of House Food Truck Back of House Social Media 435

Modern Restaurant Management

MARCH 25, 2022

As the impact of the pandemic wanes, restaurant owners should evaluate the contactless service options they implemented to keep customers and staff safe to see how they can help drive sales. When restaurants got the green light to reopen their dining rooms, they implemented a host of safety procedures to prevent the spread of germs.

Social Media 215

Social Media Email Marketing Mobile Ordering Kitchen Safety 215

Next Restaurants

MAY 8, 2024

This is a struggle for about 80% of restaurateurs worldwide, as they understand customer preferences and deal with higher food costs and fierce competition. From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers.

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. But you’re missing out on a ton of opportunity if you’re not asking your customers for a review of your product or service.

Email Marketing 203

Email Marketing Customer Service Website Management Customer Experience 203

Modern Restaurant Management

JUNE 20, 2023

So, how do you attract more customers to your restaurant in the competitive market? Social proof in marketing leverages the fact that consumers trust the actions and opinions of other users to make decisions. Therefore, positive feedback on review websites builds a prospective customer’s trust.

Social Media 203

Social Media Email Marketing SEO Consumer Goods 203

Modern Restaurant Management

OCTOBER 20, 2023

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. Stemming from rising inflation, consumers are also uncertain on whether it’s less expensive to dine out or eat in.

Marketing 197

Marketing Loyalty Program Email Marketing Coupons 197

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

Modern Restaurant Management

APRIL 26, 2024

Customers now want to see what’s in their food and have the option to adjust meals to fit their dietary needs. Contactless ordering lets customers pick their meals without speaking directly to staff, which is great for those with food allergies. When customers pay and note their dietary needs, the kitchen gets an alert.

Dietary Restrictions 100

Dietary Restrictions Allergens Point of Sale Customer Experience 100

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 52

Seasonal Menu Outdoor Email Marketing Loyalty Program 52

Modern Restaurant Management

MAY 31, 2023

Now that temperatures have officially warmed up, consumers are more eager than ever to dine outside and on-premise. With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts.

Marketing 177

Marketing Email Marketing Online Ordering Specials 177

7 Shifts

DECEMBER 17, 2020

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

Loyalty Program 370

Loyalty Program Social Media Email Marketing Customer Service 370

Modern Restaurant Management

JANUARY 31, 2024

full service restaurants surveyed plan to introduce catering services. I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. Ninety-four percent of operators are planning some form of expansion and more than half of the 600 U.S

2024 203

2024 Online Ordering Website Management 2023 203

Modern Restaurant Management

DECEMBER 28, 2023

As we step into the new year, it is crucial to examine how AI goes beyond being a buzzword and becomes a real driving force that shapes the way we experience dining. As we step into the new year, it is crucial to examine how AI goes beyond being a buzzword and becomes a real driving force that shapes the way we experience dining.

2024 123

2024 Dietary Restrictions Customer Experience Customer Service 123

Modern Restaurant Management

MAY 31, 2023

Now that temperatures have officially warmed up, consumers are more eager than ever to dine outside and on-premise. With so much potential revenue on the table, Father’s Day is a key holiday that restaurant owners and operators should pay attention to and find ways to amplify through marketing efforts.

Marketing 167

Marketing Email Marketing Online Ordering Specials 167

Modern Restaurant Management

NOVEMBER 23, 2021

As colder temperatures creep in and consumer disposable income dips , demand for on-premises dining could start to wane. Restaurant operators are now looking for solutions to retain customers as colder weather and economic conditions threaten their bottom line. Enhancing the In-Person Experience. Connecting On- and Off-Premises Data.

Loyalty Program 189

Loyalty Program Email Marketing Customer Experience Seasonal Menu 189

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. The entire dining experience has changed in the wake of the pandemic. Here are some strategies.

Customer Experience 215

Customer Experience Email Marketing Social Media Online Ordering 215

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 215

2024 Loyalty Program Cash Management Customer Experience 215

Modern Restaurant Management

JANUARY 18, 2023

If 2020 and 2021 were all about helping operators find new revenue streams to reach guests when they couldn’t come into restaurants, then 2022 was all about getting customers back in. In contrast, customers are entering 2023 with higher expectations for stellar experiences when they do choose to spend money on dining out.

2023 189

2023 Guest Recovery Email Marketing Back of House 189

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Open for Business

MAY 9, 2024

From transforming your space into an outdoor retreat to making the most of occasions like Father’s Day and Pride Month, there are several ways to elevate your dining experience, attract new guests, and boost your bottom line this season. Engage customers with mouth-watering photos, behind-the-scenes glimpses, and seasonal deals.

Seasonal Menu 78

Seasonal Menu Social Media Outdoor Email Marketing 78

SpotOn

MARCH 19, 2024

SpotOn earned the standing of number 9 in the Dining category , which recognizes companies driving the restaurant industry forward through technology. The innovation continues with the company’s release of SpotOn Marketing Assist , its first automated, AI-enabled marketing tool for restaurants. 

2024 98

2024 Innovation Email Marketing Point of Sale 98

7 Shifts

FEBRUARY 22, 2021

Leveraging F&B technologies solutions can entice online customers and attract traffic to your website and social media pages. If you aim to increase customer retention, one of the most important investments is loyalty programs. Here, the card is stamped or punched each time a customer makes a qualifying purchase.

Loyalty Program 195

Loyalty Program Tip Distribution Email Marketing Social Media 195

The Restaurant Times

DECEMBER 15, 2021

There were a few glitches along the way, given the pandemic, but with takeaway and delivery services, the appetite for eating out is at an all-time high! Keeping this in mind, it can be said that it will be very beneficial to open a casual dining restaurant in the UAE. Steps To Open A Casual Dining Restaurant In The UAE.

Casual 52

Casual Dine-in License Hiring 52

7 Shifts

MAY 1, 2020

With dine-in officially off the menu, we’re sharing a few options for restaurants to consider to pivot their business model during COVID-19. This is where you can get involved—by offering versions of your classic dishes to customers to heat and prepare at their leisure. . Offer meal kits ?? A weekly meal kit subscription?

FOH 364

FOH Online Ordering Delivery Food Supply 364

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. That they can get coronavirus from someone sitting next to them while dining. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

7 Shifts

MARCH 10, 2021

A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel. The CDC offers several steps you can take to reduce the risk of illness for your customers, employees, and your community while building trust. Also, consider investing in a new POS system.

Management 370

Management Management Small Business Email Marketing 370

Open for Business

APRIL 9, 2024

Benefits of offering a restaurant loyalty rewards program Four examples of customer loyalty programs Setting the foundation for your restaurant loyalty program Engaging guests regularly to increase success Creating devoted regulars with OpenTab le The next generation of loyalty for restaurants What is loyalty for restaurants?

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

7 Shifts

OCTOBER 23, 2020

Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? The pros and cons of hiring a professional to make your restaurant's website Pros: When you work with a designer, you can get a custom website that doesn't look like a template or like anyone else's website.

Website Management 370

Website Management Online Ordering SEO Hiring 370

Culinary Cues

APRIL 26, 2020

What will our restaurants physically look like with social distancing, how will we be able to interact with guests at service, how will our kitchen teams function as a unit, what changes will be necessary for our menus to be effective, and what role will take out and delivery play in every restaurant concept?

Guest Recovery 313

Guest Recovery Kitchen Safety Customer Service Food Safety 313

Restaurant Engine

APRIL 26, 2023

You can create customer engagement in many places, including the digital arena. Customer engagement is a term you hear a lot about these days. That’s because it’s one of the most critical marketing tactics you can utilize to grow your restaurant. So, let’s look at four ways restaurants can create customer engagement. #1:

Email Marketing 105

Email Marketing Loyalty Program Social Media Mobile Ordering 105

7 Shifts

SEPTEMBER 20, 2022

How to Serve in a Fine Dining Restaurant : Fine dining restaurants tend to offer elaborate food at higher price points, with attentive, often formal service. From upset customers to drama with your coworkers, here are ways to help manage the storm. Let us know how we can improve this page here. Table of Contents.

FOH 195

FOH BOH Social Media Fine Dining 195

7 Shifts

OCTOBER 9, 2020

Diners are turning to online ordering in increasing numbers because of COVID-19 pandemic restrictions on on-premise dining. According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. Online ordering - Ditto.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

7 Shifts

FEBRUARY 26, 2021

Native or first-party delivery doesn't rely on a separate service to take and send out orders. This comes with two huge advantages: high margins and owned customer data. Owning your customer and delivery data is invaluable. Owning your customer and delivery data is invaluable. Get Your Kitchen and Menu Ready to Go ??

Online Ordering 341

Online Ordering Ordering Customer Service Food Order 341

Goliath Consulting

JUNE 8, 2023

From conceptualizing your vision to providing exceptional customer experiences, these strategies will set you on the path to culinary triumph. Additionally, envision future growth opportunities, innovative menu additions, and effective marketing strategies to maintain a competitive edge.

Dietary Restrictions 78

Dietary Restrictions Email Marketing Social Media Customer Experience 78