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Five Ways to Enhance and Improve the Takeout and Delivery Customer Experience

Modern Restaurant Management

Less than two decades ago, restaurant-quality meal delivery was largely limited to pizza and Chinese takeout. Today, the global food delivery app industry is predicted to reach $320 billion by 2029 — up from $140 billion in 2022. When it comes to delivery, you can take the process into your own hands.

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What Consumers Want? A B2C Checklist

Modern Restaurant Management

But precisely, how can you determine what customers want? How do you manage your restaurant in a modern and efficient way? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace. People want service that is quick, easy, and hassle-free.

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11 Restaurant Marketing Strategies That Work in 2021 & 2022

7 Shifts

Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Loyalty Rewards.

Marketing 397
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Simple Customer Retention Strategy for Restaurants

7 Shifts

The ideal customer for your business is the one who comes back time and time again. When it comes to getting people in the door, it’s always easier to get someone back then to find brand-new customers. Retaining an existing customer is five times cheaper than acquiring a fresh face. How to measure customer retention.

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Taking Loyalty to the New Normal Level and Beyond

Modern Restaurant Management

Brands that have shifted to a more customer-centric approach have an understanding of loyalty as being earned and not sold. Loyalty programs are commonplace today, a necessity and important part of restaurant marketing strategy. What do these programs provide to an organization? Expanding delivery methods.

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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

To attract customers while accommodating tightened budgets, restaurants should consider employing marketing strategies that leverage data-driven insights to tailor messaging according to consumer needs. However, to best promote potential discounts, they’ll need high-quality insights into what customers want.

Marketing 197
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How Consumers Engage with QSRs

Modern Restaurant Management

Conversely, speed of service was identified as a key factor by 32 percent of households with children but only 21 percent of households without. There is one caveat: Gen Z consumers equally prefer using a restaurant’s mobile app or website, an option firmly ranked in second place for all other generations.