Apicbase

APRIL 13, 2023

Restaurants often cater to their most loyal patrons , and because loyal and first-time customers alike tend to pay attention to how much they’re paying for their food, changing menu prices is risky business for restaurants. As a result, dynamic pricing in restaurants hasn’t been common in the past. What is Dynamic Pricing?

Pricing 98

Pricing Technology Loyalty Program Seasonal Menu 98

Modern Restaurant Management

OCTOBER 20, 2023

2023 brought new challenges to the table for the restaurant industry, from rising food prices due to inflation to continued disruptions in the supply chain. Unfortunately, the traditional marketing tech stack that restaurants have long relied on is outdated, overpriced and ineffective in today’s digital ecosystem.

Marketing 193

Marketing Loyalty Program Email Marketing Coupons 193

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 222

Seating Email Marketing Marketing SEO 222

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Restaurant Engine

JULY 28, 2021

You want to price your daily dinner specials just right for repeat business. You know that offering your customers specials is a terrific marketing tool. It increases customer loyalty and retention. Yet, it can be hard to know where to go with pricing. The menu price. Know What Your Customers Want.

Specials 111

Specials Pricing Email Marketing Advertising 111

Modern Restaurant Management

OCTOBER 1, 2022

Restaurant marketing revolves around making your business known. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Restaurants, in turn, have to deal with skyrocketing prices on products and fuel. Let’s look at low-budget restaurant marketing ideas to succeed in inflationary times.

Marketing 199

Marketing Email Marketing SEO Social Media 199

7 Shifts

FEBRUARY 7, 2024

Increased employee engagement and productivity: Less time spent haggling, arguing, and pleading about shifts that they can’t cover is more time spent focused on productive and customer-facing work. Other QSR brands, including Taco Bell, McDonald’s, and Wendy’s, are all experimenting with digital-first or digital-only restaurants as well.

Technology 312

Technology Mobile Ordering Social Media Online Ordering 312

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. For the second part, click here.

2024 212

2024 Loyalty Program Cash Management Customer Experience 212

SpotOn

MAY 13, 2024

As the summer season approaches, bringing with it longer days and warmer weather, restaurants have a golden opportunity to welcome waves of customers looking for memorable dining experiences.  Lean into marketing Summer brings a shift in consumer behavior and preferences. We can help.

Seasonal Menu 98

Seasonal Menu Outdoor Email Marketing Loyalty Program 98

SpotOn

MARCH 5, 2024

Designed to streamline the restaurant marketing process, SpotOn Marketing Assist is the first product of its kind to empower restaurants to drive guest visits and boost sales while eliminating the time and resources needed for self-serve marketing tools. 

Marketing 115

Marketing Email Marketing Social Media Loyalty Program 115

7 Shifts

JANUARY 10, 2024

These systems offer a unified solution for sales, inventory, and customer management. In some ways, this is the best of both worlds: Customers can enjoy the user-friendly POS experience while management relies on a more robust system for the staff and back office operations. But tips are logistically complicated.

Management 195

Management Management Point of Sale POS 195

7 Shifts

JANUARY 10, 2024

These systems offer a unified solution for sales, inventory, and customer management. In some ways, this is the best of both worlds: Customers can enjoy the user-friendly POS experience while management relies on a more robust system for the staff and back office operations. But tips are logistically complicated.

Management 195

Management Management Point of Sale POS 195

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 420

Marketing 2020 SEO Loyalty Program 420

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 31, 2024

I think most of us know that now, more than ever, the dining experience starts long before the customer even walks through the door. The website is one part of it, but it’s also about maintaining an active social media presence, offering a loyalty program, and investing in ongoing marketing campaigns.

2024 199

2024 Online Ordering Website Management 2023 199

7 Shifts

MARCH 30, 2022

Answer: restaurant advertising and marketing. Whether you feel like you've tried every advertising tactic in the book, or 2022 is the first time your restaurant has had a dedicated marketing budget, you can implement our restaurant advertising ideas to attract new customers and turn one-time visitors into loyal customers.

Advertising 370

Advertising 2022 Social Media Email Marketing 370

Modern Restaurant Management

JULY 28, 2022

We’re constantly being bombarded by messages about how important it is to own your customer data. Customer data is only one segment of the information you need for good sales insights, marketing information, and business analytics. Customer information is the personal information of each of your customers.

Loyalty Program 204

Loyalty Program Mobile Ordering Email Marketing Online Ordering 204

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Automating customer service tasks helps to improve the customer experience. Improving customer service. Improving customer service.

Front of House 178

Front of House Social Media Email Marketing Point of Sale 178

Open for Business

MAY 16, 2024

Diners are doing more research than ever and a restaurant website is a critical touchpoint of the guest experience. A website can be a powerful tool for marketing your restaurant. As an extension of your restaurant, it emphasizes value and contributes to a positive experience. Why is a restaurant website important?

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

DECEMBER 28, 2023

As we step into the new year, it is crucial to examine how AI goes beyond being a buzzword and becomes a real driving force that shapes the way we experience dining. They also extend to customer-facing areas of the business. The impact of AI on gathering customer feedback is truly revolutionary.

2024 120

2024 Dietary Restrictions Customer Experience Customer Service 120

Modern Restaurant Management

FEBRUARY 25, 2022

To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Learn Some Basic SEO.

2022 209

2022 Marketing Email Marketing SEO 209

Ken Burgin

JULY 17, 2022

Finalise the Festive Menus – it may be months away, but customers want menu and price certainty. Think about how to deliver a great experience with fewer staff – that might mean more self-service and product outsourcing. Review the range of menu styles and pricing – small, medium, large still works for pricing and range.

Email Marketing 153

Email Marketing Book Merchandise Seasonal Menu 153

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

JUNE 1, 2023

By now, loyalty programs have shifted from a “nice-to-have” to a “need-to-have” for restaurants looking to retain customers and drive revenue amid record inflation figures and increased prices. In fact, research from Accenture found that more than 90 percent of companies have some sort of loyalty program.

Loyalty Program 176

Loyalty Program Customer Experience POS Customer Service 176

ChowNow

AUGUST 29, 2019

Restaurant customer experience can be a make-or-break factor for your business. When customers have a positive experience, 41% will recommend your restaurant to friends and family, and 60% will come back to dine again. Let’s take a look at how to guarantee a great to-go experience.

Customer Experience 60

Customer Experience Delivery Online Ordering Management 60

The Rail

MARCH 27, 2024

Guests are also looking for more personalized dining experiences. A thorough competitor analysis for restaurant businesses may include access to the following data: Operations Menu items and pricing Marketing methods Customer reviews In each area, data can help you to see what’s working for these other businesses that you can learn from.

Email Marketing 52

Email Marketing Point of Sale 2024 Seasonal Menu 52

ChowNow

FEBRUARY 1, 2024

“A successful business provides a high-quality product or service at a fair price,” Harris says. It gave Renegade control over profitability and their online ordering experience without having to pay commissions on any order. For Harris, having access to customer data was the biggest advantage. The result?

Online Ordering 143

Online Ordering Food Mobile Ordering Email Marketing 143

Black Box Intelligence

MAY 24, 2023

Restaurant customer trends change, food and supply prices fluctuate, and new competitors pop up every day. Leveraging customer feedback. We’ve compiled a list of tactics you can implement to put customer feedback at the forefront of your business strategy. The key to overcoming these challenges?

Email Marketing 79

Email Marketing Social Media Customer Experience Coupons 79

7 Shifts

JUNE 23, 2020

While restaurants have begun to reopen , dining rooms still cannot be filled to full-capacity to ensure safe distancing amongst customers. You will be in contact with the customer directly. This will ensure the customer gets what they’ve ordered and improve the customer's experience. Pros of in-house delivery.

FOH 370

FOH Delivery Insurance Back of House 370

Buzztime Business

MARCH 12, 2024

After dealing with slow weekend nights for months, you’ve decided to attract more customers by hosting a live trivia night at your restaurant. However, without proper promotion and marketing you’ll be investing in a night as slow as any other. Utilize the built-in email marketing of Buzztime to alert players that might be interested.

Social Media 78

Social Media Email Marketing Events Customer Experience 78

7 Shifts

SEPTEMBER 20, 2022

How to Serve in a Fine Dining Restaurant : Fine dining restaurants tend to offer elaborate food at higher price points, with attentive, often formal service. How to Become a Bartender : Learn how to become a bartender including the experience and skills you actually need in order to get the job you're after. BOH Resources.

FOH 195

FOH BOH Social Media Fine Dining 195

Culinary Cues

APRIL 26, 2020

It matters not whether you are selling a Wagyu beef tenderloin or a fried chicken sandwich – what is essential is that your product is so good, so well prepared, so special that customers look at it, smell it, and take that first bite followed by a pause of surprise and a response that begins with “WOW”! Convenience is the name of the game.

Guest Recovery 310

Guest Recovery Kitchen Safety Customer Service Food Safety 310

Focus POS

OCTOBER 1, 2020

Operating a restaurant requires a certain degree of understanding when it comes to customers. You need to be relevant, and to do that, you must be in touch with what customers want so that you can deliver on those expectations. Customers love loyalty programs. Believe it or not, this isn’t always easier said than done.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. An app-first experience for restaurant chains. Here are their insights.

Marketing 233

Marketing Social Media Food Safety Email Marketing 233

ChowNow

FEBRUARY 27, 2024

Effective restaurant marketing means reaching diners wherever they are. To gain more diners and drive more orders, restaurants need to optimize their mobile marketing and make it easier to order. What’s mobile marketing? Why mobile marketing for restaurants? In today’s world, that means their mobile devices.

Marketing 78

Marketing Mobile Ordering Email Marketing Online Ordering 78

7 Shifts

JANUARY 7, 2021

As restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan, too. To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. So, where do you start?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

Modern Restaurant Management

NOVEMBER 19, 2020

However, as the bill works its way through further approvals, restaurants are in a position where they must continue honing their strategies for handling the consequences of the pandemic while keeping customers coming through the doors. New Marketing Tactics Can Help Reach Target Customers.

Social Media 212

Social Media Online Ordering Coupons Advertising 212