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2024 was a year of experimentation with AI, with restaurants testing it on customer-facing interactions, like AI drive-thru ordering, with varying degrees of success. Restaurants can use AI to analyze customer preferences, dietary restrictions, and past orders to create tailored dining experiences.
That includes things like voice AI in drive thrus to automate the order-taking process. Having AI potentially help find the sweet spot of how many appetizers will be ordered on a particular day and outlining a restaurant’s ordering recommendation accordingly could be game-changing.
From ordering on DoorDash to getting a massive delivery of fresh produce, we can all do our part to help. Fuel and e-commerce order management systems help streamline delivery routes. Investing in such vehicles for your business or choosing to use EVs when ordering food ensures you are doing your part to lower fuel waste.
Maybe you’d toss in a birthday coupon or a surprise double-points day. Today’s diners want to one-tap everything, from ordering and paying, to hitting repeat on their go-to meal. It’s like turning your loyalty program into a grab-and-go order, simple, smooth, and perfectly aligned with how guests already behave.
From ordering on DoorDash to getting a massive delivery of fresh produce, we can all do our part to help. Fuel and e-commerce order management systems help streamline delivery routes. Investing in such vehicles for your business or choosing to use EVs when ordering food ensures you are doing your part to lower fuel waste.
Whichever event you choose, make sure to offer samples, hand out coupons, and engage with attendees to create a memorable experience. Distribute flyers or coupons Distributing flyers or coupons to local homes and businesses is a traditional yet effective restaurant marketing strategy to raise awareness and drive foot traffic.
If you respond yes to the friendly cashier, youre asked to provide a code or other signifier, like your name, to help the worker identify your order. At this point, seemingly every major chain including Chick-fil-A, Taco Bell, Wendys, Chipotle, Burger King, Dunkin, Starbucks, and Subway wants you to order from its app.
If you are upfront about your intentions (such as planning to send a birthday coupon to email recipients), customers won’t feel put out when asked for their details. Aggregated information allows you to create targeted promotional outreach programs (through coupons, promotions, and specials) that entice customers back to your restaurant.
How do you handle multiple tables and orders at once? What would you do if a customer tried to use an expired coupon or special offer? What steps would you take if a customer received the wrong order? How do you maintain accuracy when taking orders for large groups? How do you handle multiple tables and orders at once?
Order and pay at the table technology is emerging as a game-changer, allowing guests to browse the menu, place their order, and complete paymentall from their smartphone or a tablet, without waiting for staff. Then, you might want to consider offering order and pay at the table technology.
One pro we know tested a cook with a plate this order challenge under a timer. Give them a week of shadowing seasoned staff, clear checklists like Greet tables in 2 minutes or Check orders before they leave the pass, and a full menu rundownspecials included. Online ordering speeds up takeout with fewer mix-ups.
Our goal was to create made-to-order meals that won’t break the bank but keep the freshness and consistency we’re known for,” said Fred Slater, director of R&D and executive chef of the 102-unit fast casual. But they tested the quesadilla for six weeks, and the teams were able to cook it to order, even in the tighter drive-thru footprints.
With this information, you'll know how many employees to schedule and how many food supplies to order. Collect emails at every touchpoint, including reservations, loyalty sign-ups, digital receipts, and online orders. During this season, 77% of consumers say they use coupons/deals at restaurants.
For restaurants, this includes what you spend on things like social media ads, email marketing, and any other marketing campaigns aimed at getting more people in the door or ordering online. Online ordering systems, point-of-sale systems and CRM tools can help you track this data more reliably.
Point-of-service (POS) systems: POS systems are data powerhouses, tracking information on sales, customer behavior, inventory, labor, vendor invoicing, promotional/coupon usage, loyalty programs, takeout/delivery orders and overall cash flow. You can compare pricing and order frequency to see how one impacts the other.
Not only does it help to keep the orders flowing and the cash coming in, but it can also boost your bottom line. From top customers, ordering history, birthdays, allergies and more, your database can be customized and automated. A good POS is the key to a running a smooth operation. By marketing smarter, not harder.
Your customers need to be able to find your online ordering quickly and easily. In addition, your online ordering system should be user-friendly. Make sure to include the following things on your website: A prominent, well-placed “Order Now” button at the top of your homepage. A mobile-optimized ordering interface.
A transfer scam is when a server opens a check and then transfers order items from cash checks to an open check throughout his or her shift. When he or she is ready to close out, a promotional code or coupon is applied towards the open check. For example, if you were to detect a transfer scam. What is a transfer scam?
In one scenario analyzed by Incognia, a fraudster created 800 fake accounts to exploit new user coupons and was able to steal 1.5 percent of the total redeemed coupon value that month.
Your accountant can use your COGS to determine where you’re spending too much on food, if you’re ordering too much, or if someone is stealing. Point of Sale (POS): The restaurant POS system in the front-of-house order management system that is used by the wait staff. This could be discounts, coupons, and comps.
You might learn that a segment of your customer list always dines with you for dinner and orders an appetizer. Knowing this, you might send a coupon for a free or discounted appetizer. In addition, if your customer always orders your vegetarian dishes, you can send them personalized offers related to plant-based specials.
Restaurants Order Up Tech, AI, and Dynamic Pricing As far as technology goes, 26 percent of respondents said they’d like to start using new tech to help run their business, which is up seven percentage points from last year. Fast food dominates the takeout scene, with 60 percent of Americans ordering from fast-food chains.
In the second quarter, 20% of Denny’s orders included a value-oriented dish, and the chain saw sales improve among the $50,000-$70,000 income bracket. In the second quarter, Denny’s ran a buy one, get one offer that gave customers who ordered a Grand Slam or All-American Slam breakfast a second one for $1. in the period. “We
Create a campaign with a series of emails that showcase your new offerings with vibrant images, pricing, and a clear link to your online reservation system or ordering platform. Be sure to offer special coupons for your email list as well as full stories on each of your new dishes. #9:
For example, once they spend $200, they get a coupon for 20% off an appetizer. This model works well for restaurants that have frequent transactions and repeat customers. Tiered Program The more your customers spend at your restaurant, the more benefits they get. At $500, they get a free appetizer.
Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous. Update Online Ordering Technology.
DoorDash, Grubhub and Uber Eats are among the most popular third-party ordering (“TPO”) platform services on the market, which tout online ordering and delivery solutions to restaurant owners across the country. With some TPO services, restaurants only pay a pre-set delivery amount once an order is placed.
With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity. And be sure to include napkins with every order to promote good hygiene. Simplify Their Lives. Deliver a Great Experience. Make Takeout a Social Event.
Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.
In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.
Even those with their own restaurant ordering system may list their restaurant on one or more delivery apps to tap into large user bases and strong brand recognition. But with commissions taking between 15 and 40 percent of every order , these apps make it extremely difficult for restaurants to turn a profit.
Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest. How long do you anticipate the value trend continuing?
Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club. Up the personalization ante by providing QR code ordering. Another option for personalization?
As states begin lifting stay-at-home orders, some regions have resumed in-person restaurant dining operations. Even as restaurants begin to re-open their doors, they must be prepared to cater their services, menu and digital ordering platforms to the reality that guests won’t always choose to dine-in and may opt to remain home.
“With almost 40 million alcoholic drinks sold weekly in America’s casual dining chains, small $ gains per beverage order can very quickly add up to some serious revenue gains. The Appeal of Coupons and Discounts. Coupons and discounts are also driving consumers to discover new businesses.
The role these marketplaces have played during the pandemic, delivering restaurant orders right to people’s front doors, has become invaluable to many consumers. Fast-forward to today, in the middle of a global pandemic, delivery orders now make up 60, 70 or 80 percent of business revenue for restaurants.
This includes the POS system, phone calls, and online ordering platforms to create a record of customers’ order history. Increasing efficiency – Using optimization tools, restaurants are able to see the average time from order placed to delivery. The first is to gather data from all relevant channels.
Whether restaurants have one location or are a chain, it's essential to make sure customers are experiencing the same uniform messaging across all platforms from in-store banners, printed flyers, and emails to website and online ordering. A balanced mix of online marketing and local marketing is ideal. "Make
Not every employee wants a bottle of wine or a coupon but rather some time off or even just shout outs for accomplishments. In order to make this culture possible there must be praise and respect throughout the workplace. Some examples include the boss’ parking spot, coupons, wine or company merchandise.
For as trendy as buzzworthy social media in QSR has become, there is another under-the-radar resource that can be utilized to create the same degree of connection, drive the same kind of loyalty, and deliver bottom line impact – digital ordering platforms. How can restaurant brands get personal? Guests are listening.
Online Ordering: How Gift Cards are an Essential Piece of the Process. As the public has gotten used to the prevalence of curbside pickup and delivery, restaurants who do not offer online ordering may find they are struggling more to generate business. Experts say that the trend of ordering food for delivery is here to stay: 49.4
While 38 percent of the survey’s 1,600 respondents report spending less on dining out—with plans to continue curbing spending across all channels—families are bucking the trend by ordering from restaurants more frequently and in larger quantities. Delivery services are another area where families are leading the charge.
You can capitalize on peoples’ cabin fever during this time of self quarantine by promoting your order pickup services. Try offering free curbside pickup for all orders placed directly through your establishment, saving the cost of third-party services. This idea can be applied to dine-in, pickup, and delivery orders.
Optimize Mobile Ordering Creating and executing a convenient mobile ordering experience for your customers is extremely important, and it will keep them coming back for ease of use and accessibility. Gen Z in particular, as a tech-savvy group, are experts when it comes to navigating mobile ordering experiences.
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