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QSRs are Tapping New Out of Home Innovations for Full Funnel Growth

Modern Restaurant Management

New innovations in audience and location targeting and outcomes-based measurement have recently elevated OOH’s role as a valuable performance marketing channel for both QSR and restaurant marketers to better understand the efficacy of their ad spend and drive audience conversion.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

Customers who install a business’s app and opt-in for push notifications feel part of an exclusive club, able to enjoy benefits — like coupons and rewards — not available to anyone not in the club. This innovative feature ensures customers maximize the DD Perks program while fueling digital growth.

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How QSR Brands Can Best Position Themselves for Non-Traditional Expansion

Modern Restaurant Management

Over the last couple of years, we’ve enhanced our new mobile app to support order ahead, mobile pay, coupon redemptions and additional functions that increase overall engagement and accessibility with our brand no matter the setting.

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Four Critical Marketing Mistakes to Avoid

Modern Restaurant Management

Zak, a Professor of Neuroeconomics at Claremont Graduate University, found that oxytocin, or the “love hormone” directly related to happiness, can spike by 38 percent when people get a coupon. Coupons can make your business more welcoming, accessible, or convenient. Not Keeping it Simple Enough.

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22 Restaurant Advertising Ideas Driving Guests To Tables In 2022

7 Shifts

Email is an assured way to reach your audience by offering coupons, automatically sending reorder emails, and reminding guests of upcoming events and specials. Want to lure in your competitor's customers with a coupon? When it was easier to stay stuck in their ways, Domino's launched a phase of customer-focused innovation.

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Three Ways to Leverage Technology for Restaurant Reopenings

Modern Restaurant Management

As the nation grapples with another wave of restaurant closings and reduced dining room capacity, establishments must quickly respond to the cry for innovation in the industry. The Independent Restaurant Coalition reported as many as 85 percent of independent restaurants could permanently close by the end of the year.

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Building the Value Equation as We Approach the Price Ceiling 

Modern Restaurant Management

Coupon use is up among all generations, with younger generations actively looking for a deal, in contrast to older generations, who are more passive seekers. Incorporate menu innovation into your value meal. For brands to win, they will need to examine both the bottom line and the value equation.

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