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22 Restaurant Advertising Ideas Driving Guests To Tables In 2022

7 Shifts

Advertise Specials in Your Windows. Taking the prior idea one step further, use your immediate outdoor space and windows to promote specials. If your restaurant is in an area with high foot traffic and a good amount of locals, make a point to promote your list of specials on the door. Take Advantage of Your Sidewalk.

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The Biggest Misconceptions About Coupon Advertising

Indoor Media

Despite the fact that you operate a restaurant in a hyperconnected, digitally driven society, recent research shows that deals and special offers still drive more than one-third of the conversation on where to eat out. more…) The post The Biggest Misconceptions About Coupon Advertising appeared first on IndoorMedia.

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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

Surging prices have been top of mind for consumers for two years and counting, leaving restaurant leaders questioning how inflation might influence diners’ behavior and overall spending habits, including their usage of digital ordering and third-party delivery apps– both of which gained momentum during the pandemic.

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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Plan your budget to include food costs, labor costs, operating costs, marketing costs, and any extra costs such as for party favors and special decor. Invite influencers ?? Plan your staffing ?????

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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well.

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts. Loyalty rewards don’t have to include discounts and coupons anymore.

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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

You can see whether people you’ve messaged open ads right away, claim coupons, call your store or pay an in-person or virtual visit. As soon as you walk into the lobby, your phone would ping with coupons valid for use on snacks during your visit. Perhaps location A is offering one special and location B has a different special.