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5 Ideas That Get Social Media Followers in The Door

Restaurant Engine

With some creative social media marketing you can convert your followers. Did you know that social media influences more than 50% of diners ? With so many people looking for a place to eat, hunting for reviews, and trying to see what others are eating, social media is the perfect place for your restaurant.

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5 Steps to do Social Media Right

Goliath Consulting

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. In fact, more than 63% of restaurants reported to have used social media to market their business in 2018 2.

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How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

Stay tuned for a few special tips from Melissa Bensky, one of Toronto’s most prolific foodgrammers with her account, @tastethesix. Plan your budget to include food costs, labor costs, operating costs, marketing costs, and any extra costs such as for party favors and special decor. Set a budget ?? Plan your staffing ?????

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Restaurants with Strong Brand Identities Captivate Gen Z

Modern Restaurant Management

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

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The Biggest Misconceptions About Coupon Advertising

Indoor Media

Think that user-generated reviews on social media platforms such as Facebook and Yelp are the top factor behind consumers’ restaurant selections? Compare that to reviews, which only influenced 14 percent of diners, and it becomes clear that these proven promotional methods work. Think again.

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Six Happy Hour Promotion Ideas to Boost Sales

Modern Restaurant Management

Make a Special Menu, Don't Include Everyday Things. To do that, you can collaborate with your chef to come up with some happy hour specials that are both delicious and unique. So, it's important to make sure that your happy hour specials are truly appealing from the price point of view as well.

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What are the 4 Ps of marketing, anyway?

Open for Business

Social media A savvy social media presence can be a super effective way to market a restaurant. Restaurant owners can run their own social media or hire a staffer, freelancer, or restaurant marketing agency to handle social. These are just a few channels to consider for your marketing strategy.