Remove Coupons Remove Events Remove Online Ordering
article thumbnail

Best Practices for Launching Online Ordering

Modern Restaurant Management

Some of those challenges, particularly for smaller, local restaurants, include implementing online ordering, creating a digital presence, and offering delivery for the first time. Even before current events arose, online ordering capabilities and digital touchpoints were becoming nearly ubiquitous.

article thumbnail

The Ultimate Guide to Local Restaurant Marketing 2025

7 Shifts

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. When a restaurant participates in local events or partners with local businesses, it becomes part of the neighborhood’s fabric.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Maximize Takeout Profitability With These Six Steps

Modern Restaurant Management

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. With takeout, that might mean including the unexpected in their bags: a free appetizer, a sample of a new dessert, a coupon for their next meal, or a fun kid’s activity.

Coupons 596
article thumbnail

Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

In fact, as digital platforms have become more prominent during the pandemic for ordering takeout and delivery, restaurants can use the time their customers spend on their smart phones to their advantage. The Customer Online Journey Needs to be at the Forefront.

article thumbnail

Why Restaurants Need an ‘Always On’ Approach to Marketing

Modern Restaurant Management

Collaborate with local businesses or events to cross-promote and reach new audiences." Whether restaurants have one location or are a chain, it's essential to make sure customers are experiencing the same uniform messaging across all platforms from in-store banners, printed flyers, and emails to website and online ordering.

Marketing 473
article thumbnail

How to Plan Your Restaurant's Grand Re-Opening Event

7 Shifts

1 Set goals for the event ?? Set a goal for your restaurant’s grand opening—whether it’s seating capacity, an order volume, or revenue for your first day back in business. Having a specific goal will help you plan out your budget, labor needs, marketing strategy, messaging, and organization before the event. Offer free stuff ??

Events 351
article thumbnail

Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

QR codes bridge the gap between online and offline customer experiences, offering valuable and necessary information that increases engagement. From there, customers can learn more about your business’s history, download recipes or read about upcoming events or menu changes. Another option for personalization?