Modern Restaurant Management

DECEMBER 13, 2019

Direct Mail Marketing has been around just about as long as mailbox service to homes has been. I may own Our Town America, a national direct mail marketing franchise, specializing in reaching people who have just moved to the community, but I recognize there are other ways to market your business. Boy, do I realize that.

Email Marketing

Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting A balanced mix of online marketing and local marketing is ideal. "Make

Marketing

Modern Restaurant Management

MAY 25, 2022

Operating a successful restaurant is no easy task, and the fruits of your labor are dependent on a variety of factors. Make sure your establishment has links to “Review us on Google” throughout your website, social media platforms, and marketing materials. Your best restaurant and bar marketers are the customers themselves.

Email Marketing

Modern Restaurant Management

MAY 5, 2021

All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10. The research indicates that there is a clear, consumer-driven, opportunity to re-assess and to further optimize the drinks range on offer for many casual dining operators.

2021

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Online Ordering

Modern Restaurant Management

NOVEMBER 3, 2022

However, the term ‘get more Google reviews’ receives approximately 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success. Pair the links with craft hand-written emails to your customers that had a great experience and ask for their feedback.

Email Marketing

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar

Modern Restaurant Management

MARCH 23, 2020

Proactive marketing can be an effective tool for restaurants that can remain in operation during the COVID-19 crisis. As one way to help restaurants navigate this uncertain time, our team has created a short e-Book with marketing tips for restaurants. Among the highlights: Pickup Incentives. Prompt Future Visits.

Marketing

Modern Restaurant Management

DECEMBER 1, 2020

While customer loyalty apps offer the benefit of being touch-free, they often require extensive personal information such as names, email addresses and birth dates. In many areas, normal restaurant operations are at a standstill and business owners must appeal to their loyal customer bases with fast, easy service.

Loyalty Program

Modern Restaurant Management

JULY 16, 2024

" Lynch has more than 20 years’ experience managing large CPG and retail brands in marketing and brand strategy. Kristin was previously Vice President with Round Table Pizza and Director of Marketing for well-known brands such as Thorntons, Pyrex, and Craftsman Tools. "Loyalty for brands in the 50th percentile and $30.16

Innovation

7 Shifts

DECEMBER 11, 2019

Clever marketing and strong branding from a restaurant’s corporate offices can boost sales for franchised restaurants. Example: Quizno’s In 2009, Quizno’s decided to go head-to-head with Subway’s “Five Dollar Footlong” special, offering coupons to patrons for a free sandwich. However, with the highs usually come the lows.

Franchise

Modern Restaurant Management

DECEMBER 2, 2019

Gift cards practically eliminate the need for packaging and can be sent via email when purchased digitally, which is no doubt a handy feature for the last-minute shopper. This is all excellent news for restaurant brands, as gift cards can be powerful marketing tools. Include Gift Card Messaging in Marketing Efforts.

Point of Sale

Modern Restaurant Management

JUNE 24, 2020

As a result, restaurant marketing, specifically digital marketing, is of extreme importance. When looking for online ordering technology, restaurants should focus on those that offer restaurant marketing to go hand in hand.

Online Ordering

Modern Restaurant Management

MARCH 8, 2021

Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” ” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.

Loyalty Program

Modern Restaurant Management

APRIL 2, 2020

Customers can also sign up on the website to receive email updates as new information is posted on the site. Customers can also continue to leverage the Company’s e-commerce portal SGProof.com in markets where available for online ordering and self-service. TransAct® Technologies Incorporated is offering its BOHA!

Employee Relations

Restaurant Business

DECEMBER 2, 2022

But one thing that they may not consciously consider is their experience with a restaurant after they’ve left—and this is a big area for operators to capitalize on. Post-dining experiences can include such things as receiving a thank you email for visiting, being sent a text message with a coupon for the next visit and so on.

Customer Experience

ChowNow

NOVEMBER 11, 2020

Half of women and 44 percent of men said they would try a new restaurant if they had a coupon, according to Publishers Clearing House. Make sure to post your discount code on your social media page, in an email, and on your website. This makes it easier for you to market to them again. An added bonus?

Ordering

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020

7 Shifts

AUGUST 2, 2024

When hiring restaurant accountants, your primary consideration should be those who understand the complexity of the food and beverage industry—both front-of-the-house and back-of-the-house operations and management. The reason is simple: you know the ins and outs of your business, and your restaurant accountant should, too.

Point of Sale

The Rail

AUGUST 28, 2024

Publications on the establishment's website, social networks, emails, and SMS notifications should contain detailed information about the date of the move, the new address, and any changes in the operation of the establishment. Creating buzz around your new location is the first step in a successful marketing campaign.

Loyalty Program

Modern Restaurant Management

MAY 27, 2020

As workplaces, sports and entertainment venues, schools, colleges and universities, and other places of business begin to resume operations, Aramark developed customized plans to create safe and hygienic dining experiences for everyone the company serves. Installing self-serve micro markets and pop-up groceries.

Food Safety

Modern Restaurant Management

SEPTEMBER 12, 2024

The National Restaurant Association reported that roughly 61 percent of limited-service operators and 52% of full-service operators plan to invest more in loyalty programs this year. Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels.

Loyalty Program

Focus POS

OCTOBER 1, 2020

Operating a restaurant requires a certain degree of understanding when it comes to customers. They include special coupons, certain days where menu items are priced more affordably, and even tailored savings and offers specifically for individual customers. Two great ways to do this are through email and text-based marketing.

Loyalty Program

7 Shifts

NOVEMBER 1, 2022

Restaurant owners and operators wear a lot of hats. They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. What is a restaurant marketing plan? Table of Contents.

Seating

Indoor Media

OCTOBER 17, 2017

Coupon advertising’s goal is the same: Offer value to draw customers. However, Groupon and coupon advertising are not the same. Understanding the differences between Groupon and coupon advertising will help you decide which is best for you. Sound familiar? Groupon takes half of the sale price from the deal.

Coupons

Modern Restaurant Management

JUNE 28, 2024

. “Both full-service and fast food restaurant customers are skewing a bit more toward higher income levels and college graduates,” says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI.

2024

Indoor Media

FEBRUARY 15, 2021

If you are a small business restaurant owner, then you already know that balancing the day to day operations at your restaurant with any other task is a big ask. The Worst Challenges for Restaurants When polled , most restauranteurs insisted that high operating and food costs were their biggest challenge.

Loyalty Program

Goliath Consulting

MAY 31, 2023

This location-based marketing technique uses GPS or RFID technology to create a virtual boundary around a specific area, such as your restaurant’s location. Geo-fencing allows you to effectively track the marketing you are doing for your restaurant by using advanced attribution reporting. Look no further than geo-fencing!

Point of Sale

7 Shifts

MAY 23, 2024

In fact, 45% of restaurant operators expect their competition to be much more intense in 2024 than last year. Of course, this doesn’t mean that yours has to be extra low—just be extra sure that they’re justified given your competitor’s menu and market fluctuations.

Social Media

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program

The Restaurant Times

JULY 13, 2020

This article discusses how restaurant operators can capture customer data, and use it to their advantage. . Optimize the menu: Capturing customer data helps restaurant operators understand which menu items are most preferred by customers and the items that are not performing well. Online Table Reservation System.

Loyalty Program

Indoor Media

SEPTEMBER 26, 2017

One of the best restaurant marketing campaigns you can run is a local one. Register Tape Coupon Advertising for Restaurants. Register Tape Coupon Advertising for Restaurants. Placing a coupon on the back of the closest grocery store’s receipts will keep your ad very localized. Email Marketing. Learn more.

Advertising

Black Box Intelligence

MAY 24, 2023

This method brings direct validation or clarity on whether your strategic initiatives, such as seasonal menus, opening a new location, or changing operating hours will be easier to execute on. Use cost-effective marketing channels: There are ways to expand your reach despite thinner margins and other challenges eating into ad budgets.

Email Marketing

The Restaurant Times

JUNE 29, 2020

Despite the favorable dynamics, a proper cloud kitchen marketing plan is integral for ensuring business longevity. Your cloud kitchen brand might be serving top-quality food, but effective marketing is necessary to amplify your brand’s reach. How To Market Your Cloud Kitchen In Saudi Arabia.

Email Marketing

Restaurant365

JANUARY 27, 2022

Restaurant operators have chosen to go digital to ensure customers’ health and safety as these touchless menus can help mitigate virus spread. Streamline Operations. Use QR code restaurant menus to improve operations as well as the customer experience. However, their adoption has escalated through the pandemic. Increase Revenue.

Mobile Ordering

Focus POS

AUGUST 19, 2020

Keep in touch with loyalty customers through text and email-based messaging, alerting them about menu updates or hours of operation changes. Focus Loyalty allows restaurant regulars to receive valuable rewards based on a variety of plans while empowering restaurants to generate powerful marketing lists. About Focus POS.

Loyalty Program

Bingage

JANUARY 29, 2021

We all know that the F&B industry is one of the hardest-hit industry during the pandemic that made drastic changes in the way it operates. Sharing some useful tips to increase your restaurant sales in 2021 – Latest Read: Digital Marketing Tactics for Online Delivery Restaurants. Increase sales through automated SMS marketing.

2021