7 Shifts

OCTOBER 22, 2024

Nowadays, running a successful restaurant takes more than great food and good service. With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. To do so, you must have an optimized website and engaging social media profiles.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

JULY 14, 2020

As a restaurant owner, social media is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s social media marketing approach in the “new normal” of COVID-19.

Marketing 539

Marketing Social Media Influencer Online Ordering 539

Modern Restaurant Management

DECEMBER 11, 2020

With the recent stay-at-home orders and kids out of school soon, more and more people will be home consuming content. Globally, consumers have moved much of their lives online. From May to August of this year, online shoppers spent 23 percent more when choosing local pickup or delivery, according to Shopify.

Social Media 539

Social Media Consumer Goods Online Ordering Blog 539

Modern Restaurant Management

MAY 30, 2025

Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience. billion in 2024 and is anticipated to rise at a CAGR of 3.74

Fast Casual 251

Fast Casual Food Point of Sale Mobile Ordering 251

Modern Restaurant Management

SEPTEMBER 24, 2020

According to Morgan Stanley estimates, online delivery is set to grow from $260 billion in 2017 to $325 billion in 2020 – and possibly $470 billion by 2025. And more than 40 percent of US consumers are likely to go to the drive-through, get takeout or use delivery even when dine-in is allowed, according to Tork.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. According to a survey, 77 percent of consumers are now more concerned with the hygiene protocols and safety methods of restaurants. Reach Out to Local Foodies.

Marketing 568

Marketing Food Safety Social Media Small Business 568

Modern Restaurant Management

DECEMBER 31, 2024

Deploying training to enhance operators and guest experience is key, especially as restaurant operators expect continued shifts in consumer preferences and employee turnover challenges, with 39 percent of those surveyed seeing turnover in the 11 percent to 25 percent range. Cottage cheese had a social media-fueled renaissance.

Franchising 221

Franchising Franchise 2024 Mobile Ordering 221

ChowNow

APRIL 11, 2025

Did you scroll through the online reviews first? Online reviews have become one of the most influential factors in how consumers choose where to eat, especially for independent restaurants. Its not just about good food anymoreits about trust, reputation, and visibility. Check the star rating? Maybe skim a few photos?

Online Ordering 195

Online Ordering Social Media Customer Service Customer Experience 195

Modern Restaurant Management

MAY 21, 2021

A restaurant is only as good as the team behind the scenes. Major social media networks like Google+ Communities, Facebook, and LinkedIn all give you the ability to create communities for your business. As an owner or manager, you’re already well aware that your team and your customers are the lifeblood of your enterprise.

Social Media 508

Social Media Customer Experience Email Marketing Online Ordering 508

Modern Restaurant Management

AUGUST 3, 2021

It used to be that restaurateurs could compete on the quality of their food, but with consumers having been deprived for so long, focusing on food alone would be a mistake. Consumers expect more in terms of atmosphere, service and memorable experiences. Beef Up Your Online Presence. Build Social Proof. Keep it Fresh.

Customer Experience 539

Customer Experience Social Media Email Marketing Online Ordering 539

The Rail

JUNE 6, 2025

Good airflow and bright illumination help keep the room lively and comfortable. Providing vegetarian or healthy choices fits changing consumer tastes and increases the restaurant's appeal. A good menu update also indicates that the eatery values taste, health, and community.

Social Media 130

Social Media Consumer Goods Kitchen Safety Food Safety 130

EATER

FEBRUARY 17, 2023

From the creator fund to sponsored content and upstart new businesses seeking to capitalize on a newly massive social media following, influencers are cashing in. The power of parasocial relationships on platforms like TikTok is real — all of us “trust” the opinions of people we think are funny or who make good content.

Social Media 261

Social Media Influencer Food Kitchen Safety 261

Modern Restaurant Management

JULY 12, 2022

Guests have lots of options when it comes to Restaurant Week, so be sure to make a good impression with a menu that makes your restaurant stand out: think best sellers, unique flavors, and creative dishes. Offer Easy Online Ordering. It’s important to note that not all online ordering platforms are created equal.

Loyalty Program 558

Loyalty Program Online Ordering Point of Sale Customer Experience 558

Modern Restaurant Management

FEBRUARY 18, 2020

A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more. According to the National Retail Federation’s Consumer Fall Review 2019, parents interviewed about the influence of their Gen Z children reported they have substantial influence over household purchases.

Marketing 523

Marketing Social Media Fast Casual Influencer 523

Modern Restaurant Management

JANUARY 24, 2022

Yes, the importance of a good customer experience has always been key. They’re demanding increased levels of immediacy, having grown accustomed to ordering and paying — even ordering ahead — with a few taps of a smartphone. What Makes Hospitality So Vital to the Dining Experience? The bottom line?

Technology 558

Technology Front of House Back of House Online Ordering 558

7 Shifts

JULY 20, 2024

With over 5 billion people using social media globally, platforms like Facebook, Instagram, and TikTok have become necessary tools for businesses to reach customers. From introducing your restaurant to fulfilling orders, you can use social media to drive more traffic to your establishment, in-person and digitally.

Social Media 221

Social Media Customer Experience Seasonal Menu Customer Service 221

7 Shifts

OCTOBER 22, 2024

89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. 72% of American consumers prefer to do business with companies that share their values both in the retail and restaurant industries.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

Modern Restaurant Management

JANUARY 22, 2024

This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.

Loyalty Program 453

Loyalty Program Mobile Ordering Dietary Restrictions Social Media 453

Social Hospitality: Restaurants

FEBRUARY 25, 2021

Your online menu is the crux of your restaurant’s digital marketing efforts. Everything you do should funnel customers towards your mobile menu to encourage takeout orders. One of the best ways to get an accurate Online Menu easily is have it tied to your standard dine-in menu. Pull up an online order form.

2021 434

2021 Social Media Mobile Ordering Online Ordering 434

Modern Restaurant Management

DECEMBER 7, 2022

Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and social media. The National Restaurant Association’s 2021 State of the Industry report showed only 83% of Gen Z consumers wanted to return to restaurants. percent of the U.S.

Mobile Ordering 508

Mobile Ordering Social Media Online Ordering Consumer Goods 508

Modern Restaurant Management

MAY 28, 2021

People like to share where they are, how good their food looks, and whether it lives up to the hype. Plus, using pictures of your restaurant and food on social media is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by social media.

Social Media 546

Social Media Website Management Mobile Ordering Food Order 546

Modern Restaurant Management

OCTOBER 9, 2020

Had you only looked at the foot traffic data for the first two months of 2020, you might have been tempted to declare—and not without good reason—that it was shaping up to be a banner year for brick-and-mortar establishments. The data shows us that consumers are concerned for their safety. Go Online and Deliver on Delivery.

Online Ordering 474

Online Ordering Email Marketing Social Media Retail 474

7 Shifts

NOVEMBER 25, 2024

A busy staff means productive staff, which is good for business. Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. The Solution: Adopt tech solutions to automate back of house tasks Costing your menu can be incredibly time consuming.

Mobile Ordering 221

Mobile Ordering Back of House Customer Service Online Ordering 221

Modern Restaurant Management

MARCH 23, 2020

You can capitalize on peoples’ cabin fever during this time of self quarantine by promoting your order pickup services. Try offering free curbside pickup for all orders placed directly through your establishment, saving the cost of third-party services. This idea can be applied to dine-in, pickup, and delivery orders.

Marketing 507

Marketing Back of House Employee Relations Social Media 507

Modern Restaurant Management

JANUARY 22, 2020

Now that consumers have become more particular with dining, service standards have skyrocketed, and expectations are higher than ever before. When people decide to dine in your establishment, they don’t just want to eat good food; they want to have a pleasant experience, as well. Online Ordering and Mobile Apps.

Customer Service 440

Customer Service 2020 Social Media Mobile Ordering 440

Modern Restaurant Management

MAY 17, 2023

Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. As one of the largest generations of consumers, they continually influence the ways restaurants innovate, and there are identifiable characteristics that differentiate Gen Z consumers from their older counterparts.

Loyalty Program 474

Loyalty Program Mobile Ordering Social Media Online Ordering 474

EATER

OCTOBER 31, 2024

But in the United States, bakers are increasingly applying real craft and attention to Mexican baked goods like conchas and a variety of pan dulce. Mexican baked goods in America have long lacked the same integrity as their sweet counterparts found in their origin country. Your local bakery probably has its roots in France.

Consumer Goods 322

Consumer Goods Customer Experience Social Media Take-out 322

Modern Restaurant Management

SEPTEMBER 23, 2020

Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. The people that answer the phone for takeout orders are now your frontline for customers. They need to be attentive to customer needs and develop the ability to upsell or offer alternatives while taking orders.

Customer Experience 598

Customer Experience Customer Service Fast Casual Mobile Ordering 598

Modern Restaurant Management

OCTOBER 19, 2022

Between holiday get-togethers, end-of-year corporate gatherings and dinners with loved ones from out of town, it’s essential for restaurant brands to pay attention to their online visibility to maximize the season ahead. When done right, SEO can build brand awareness, increase web traffic and drive overall online customer engagement.

SEO 474

SEO Social Media Website Management Online Ordering 474

Modern Restaurant Management

AUGUST 11, 2021

As such, Tork conducted research to understand the consumer mindset when it comes to lunchtime behavior during the workweek and through these insights, created key tips to help improve business operations. Restaurants can benefit from reaching out to diners on social media or via email to let them know their support is appreciated.

Loyalty Program 495

Loyalty Program Social Media Mobile Ordering Online Ordering 495

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. For example, how do new consumers find your restaurant on the internet? Engagement on Social Media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

ChowNow

FEBRUARY 21, 2025

Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Why Restaurant Apps Matter in 2025 Consumer habits are evolving, and convenience is at the heart of it. Beyond mobile ordering, restaurant apps support operations in ways that were never available before.

2025 195

2025 Loyalty Program Mobile Ordering Online Ordering 195

Goliath Consulting

MAY 19, 2020

But as consumer spending on catering grows, so does the competition. Those who can harness technological tools like online ordering and loyalty programs are better positioned to succeed ,,, minimizing friction for the end user” (2). Your restaurant would deliver these pre-ordered meals in one single delivery.

Catering 378

Catering Social Media Online Ordering Loyalty Program 378

Modern Restaurant Management

FEBRUARY 17, 2022

Here are a few ideas for restaurant and bar owners to consider in an effort to continue to serve up good eats and top-tier service during the winter season. Keep Customers Informed on Social Media. It is key for restaurant and bars to use social media to communicate with their customers.

Social Media 474

Social Media Seasonal Menu Customer Service Delivery 474

Modern Restaurant Management

APRIL 15, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the dismal March restaurant sales, security, loyalty, trends and teen consumer behaviors. The sharp decline in sales has reached all restaurant dayparts as regular daily routines got upended by the social distancing guidelines.

2020 491

2020 Point of Sale Fast Casual Online Ordering 491

Modern Restaurant Management

OCTOBER 4, 2021

Because restaurants often thrive and grow based on their ability to appeal to the immediate appetite of the potential consumer. And color choice can directly impact that appeal — and even motivate the consumer to step in and order up. Manage Social Media. Keep Your Online Menu up to Date.

Marketing 474

Marketing Loyalty Program Social Media Online Ordering 474

Modern Restaurant Management

FEBRUARY 10, 2021

Demand for gluten-free products continues to grow, with 15 percent of consumers surveyed looking for gluten-free options when dining out, according to a 2020 report by market research firm Mintel. Use Digital Channels to Market to Gluten-Free Consumers. In addition, the app includes extensive customer reviews by gluten-free diners.

Marketing 452

Marketing Social Media Online Ordering Demo 452