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based diners who recently ordered from a QSR, fast-food or fast-casual chai also found that value is about more than just price. Diners are looking for a better overall experience, from streamlined ordering to more inviting restaurant environments. For the third year in a row, consumers want more kiosks. The survey of 1,500 U.S.-based
You wouldn’t be alone; well-known brands including Prezzo, Itsu and Côte Brasserie have all made the decision to go card-only for good as a means to reduce costs and speed up customer service. Around 950 million mobile users make online mobile payments , leading to the rise of pay-at-table technology.
A Dilemma of “Super Size” Proportions Amid rising food prices and shifting consumer preferences, the restaurant industry is facing a dilemma of “super size” proportions. Accuracy of food order leads the way at 88, while beverage quality and waitstaff performance both score 86.
While what consumers eat won’t change, post-COVID-19, how they will get it will. The ingrained customer behavior over the past year, delivery, mobileorders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Besides, consumers are already thinking digital first.
17, 2025 Facebook Twitter LinkedIn Convenience-store pizza edged out chain pizza in a survey of consumer taste preferences. Photo: Shutterstock Made-to-order food, value offerings, loyalty programs. Made-to-order food is now second only to gas as a driver of c-store visits. this year, according to new data from Intouch Insight.
The past two years have brought unprecedented changes across the restaurant industry, from new concerns related to social distancing and cleanliness to the acceleration of pre-pandemic trends such as the rise of mobileordering and third-party delivery services. Set the Bar. Stay Connected. Strengthen Customer Retention.
The past few weeks have proven how quickly the way in which we dine is shifting and evolving and fast forwarded a number of technology trends. Hyper-connectivity and lifestyle trends will continue to influence and alter consumer behavior. Table Tech : Pay-at-the-Table is the new Lazy Susan of the wait-staff world.
The pandemic forced restaurants to adapt to not only a new, leaner business model but also to new consumer behavior. So what makes a good contactless menu? A goodmobile experience. The good news is that it’s never been easier for restaurants to design professional-looking, state-of-the-art online menus.
When you pull up to the speaker box in the drive-thru at chains like Wendys, McDonalds, and Taco Bell, the first question you will likely hear is a distinctly modern one: Will you be using our mobile app today? Mobile apps have boomed in popularity over the past five years , with tens of millions of downloads.
In response, 37 percent of restaurants are offering online ordering and 32 percent accept mobile payments. Now more than ever, restaurant leaders need to find new ways to create truly one-of-a-kind dining experiences that give people a reason to leave the comfort of their home and ditch the ease of ordering with the click of a button.
Businesses have been forced to pivot away from on-premises dining to offer on-line ordering and take-out services. The people that answer the phone for takeout orders are now your frontline for customers. They need to be attentive to customer needs and develop the ability to upsell or offer alternatives while taking orders.
Modern payment solutions that provide the ultimate convenience and enable customers to order and pay how they prefer are on the rise this holiday season, empowering restaurants to deliver an improved experience without sacrificing the quality of service. including the adoption of popular mobile wallets. remain eager to dine out.
Additionally, consumers continue to favor delivery transactions, which are up by 383 percent since 2020. In recent years, consumer behaviors have drastically changed to now preferring delivery services and an increased willingness to pay a premium for a seamless experience.
To combat revenue challenges, 36 percent of leaders said their top investments would be in enhanced sales and marketing technology, promotions, and loyalty programs, alongside 27 percent who are planning staff investments, including enhanced training, salaries, recruitment, and benefits. Franchise 2.0:
The restaurant industry is rapidly evolving, and mobile food ordering is at the center of this transformation. These mobile food ordering statistics reveal just how quickly digital habits are shifting — and what it means for restaurants trying to stay competitive. At first, mobileordering seemed like a long shot.
The restaurant industry is going mobile, and restaurant apps are at the center of this transformation. Diners want the convenience of ordering, booking, and engaging with their favorite restaurants straight from their phones. Why Restaurant Apps Matter in 2025 Consumer habits are evolving, and convenience is at the heart of it.
A study commissed by Visa found consumers are spending more on restaurant delivery and online ordering for curbside pickup/delivery of groceries than any other category since the start of the pandemic. In many ways, restaurants offering online ordering and delivery services face the same challenges as other online businesses.
Increased Emphasis on Online Ordering. The increased cost of goods due to supply chain issues and economic inflation is causing brands to look for other ways to increase margins. This combination of pressures has brands doubling down on digital ordering – effectively reducing the labor cost of this process.
Additionally, restaurants will experience a significant shift in technology and customer service. In this article, we discuss how restaurant design is changing as a result of the COVID-19 pandemic and highlight how we must rethink the consumer-facing footprint to make the restaurant experience more sustainable and bolster consumer confidence.
Guests will expect to know every aspect of sourcing and meal preparation, which will disrupt traditional back-of-house systems with technology that connects the farm to the food. We’re seeing massive disruption to front-of-house systems, too, delivering personalized guest experiences from order to payment to final delivery.
Notably, not enough investment in technology and digital transformation. Many dining establishments found ways to use AI to track and flag stock quantities, automate schedule-making for staff, implement customer service chatbots and process online orders.
The National Restaurant Association’s 2021 State of the Industry report showed only 83% of Gen Z consumers wanted to return to restaurants. Make Yourself Mobile-Friendly. Including precise title tags, meta descriptions, and headers will help search engines easily find and share menus, location, ordering options, and more.
However, there are security concerns with this growing technology, which largely stem from customers sharing data that restaurants could then sell. In order to improve the customer experience, build trust, and protect customer data, restaurants must be diligent in their QR code implementation efforts.
Adaptability became non-negotiable as takeout, delivery, and digital ordering shifted from secondary revenue streams to essential lifelines." When the pandemic shifted consumer behavior overnight, off-premise became mission-critical, and at Olo, we were grateful to support restaurants as they navigated unprecedented challenges.
A busy staff means productive staff, which is good for business. Customers on average will order more menu items, resulting in a larger bill for the restaurant and a larger tip for the employee. The Solution: Adopt tech solutions to automate back of house tasks Costing your menu can be incredibly time consuming.
This industry seeks to develop a value proposition that speaks to its consumers and convinces them to dine in their restaurants. We have compiled a list of factors based on extensive research on consumer psychology and behavior trends. Leverage consumer data to learn about preferences, dietary restrictions, and favorite foods.
A large part of their success are the innovations that are reinventing their restaurants to accommodate a changed consumer base. We’ve seen entire states reopen and re-close in short order due to spikes in cases. Even back in 2017, Domino’s was seeing 90% of its orders being placed through its app or online.
Will they be able to capitalize on the good will and traffic boosts as the weather gets cooler? Neiman highlights the role of technology-powered tactics such as upselling menu add-ons and optimizing digital ordering in addition to using collected data to better meet the needs of the still-value conscious guest.
Operations were changed to support delivery, mobileordering, drive-thru, and self-service. According to the National Restaurant Association (NRA), about two-thirds of restaurant meals are now consumed off-premises. The same can be said for running seamless mobile and online deliveries. Adaptation was key to survival.
Off-Premises Dining Enhanced by Improved Technology. Technological advances are becoming table stakes for this long-term business channel, with more than eight in 10 operators saying the use of technology in a restaurant provides a competitive advantage, and a good proportion of operators plan to ramp up investments in technology this year.
This is true for businesses operating in office settings just as much as in restaurants, supermarkets, and other settings where businesses have daily contact with consumers. If technology can make everything quicker and simpler, why do businesses need to worry about adding a human touch to their digital experiences?
In terms of trends, it is clear that in 2023 technology will continue to shape and enhance the restaurant industry and we will see operators adopting new technologies to create an even more seamless and frictionless experience for guests, while still maintaining unique and engaging dining experiences. . For part one, click here.
Restaurant technology is no longer a nice-to-have: it’s an absolute necessity for building a modern, resilient restaurant that can become and stay competitive. The first technologies that restaurants often invest in are cloud-based point of sale (POS) systems and payroll processing.
Consumer behavior is constantly evolving. The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. A strong online presence means more visibility, more orders, and, ultimately, more revenue. Study your competition.
Square is launching On-Demand Delivery for Square Online Store where sellers can dispatch a courier through delivery partners for orders placed directly on their website. This approach is often expensive because these platforms charge a commission to fulfill the delivery for each order. On-Demand Delivery for Square Online Store.
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. COVID-19 Consumer Dining Trends. The US and UK also varied on how they wanted to retrieve take-out orders.
Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.
Throughout the pandemic, operators have taken note of consumers’ changing lifestyles and the needs of their staff, and as a result, recent innovations have emerged to address these new needs. Consumers are getting back out into the world again and reconnecting with all their favorite places and experiences. Outside of the U.S.,
Long-term profitability depends on good retention policies, particularly considering that recruiting new clients usually costs five times more than maintaining current ones. Understanding consumer loyalty psychology can enable restaurants to create systems supporting recurring business and assist in overcoming financial difficulties.
Key findings include: Tipping is on the rise : Good news for servers: diners aren’t skimping on tips. Takeout tips are down : Tips for online orders and delivery dipped slightly, falling from 8.83 This indicates that tipping culture is closely aligning with the added-value consumers associate with varying types of service.
Marketing trends, mobile data insights show that Gen Z has a considerable appetite for restaurants, clean eating, fast-casual, and exciting twists on healthy dining options. A strong digital presence is a must to engage with these powerful young consumers to keep them coming back for more.
Good airflow and bright illumination help keep the room lively and comfortable. Providing vegetarian or healthy choices fits changing consumer tastes and increases the restaurant's appeal. A good menu update also indicates that the eatery values taste, health, and community.
Technological advancements and changes to the industry brought on by COVID-19 flipped the focus of restaurant marketing on its head. Mobile Menus. Everything you do should funnel customers towards your mobile menu to encourage takeout orders. There is a variety of restaurant technologies out there to help.
People are self-quarantining at home, on edge and ordering in. They want to know employees are practicing good hygiene. Because of this, every consumer will be looking to brands that cut them some slack. They expect a seamless ordering experience. Delivery consumers want a quick and easy ordering experience.
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