Remove Communication Remove Loyalty Program Remove Serving
article thumbnail

From Local Love to Lasting Loyalty: Five Marketing Tips for Community Engagement

Modern Restaurant Management

Located in Calabasas, we’ve had the pleasure of serving the Kardashians, whose signature “salad shake” has become an iconic part of our brand. Micro-influencers, in particular, organically help us connect with engaged, community-oriented followers, amplifying our visibility in a way that feels authentic and personal.

Marketing 445
article thumbnail

‘Marketing Doesn’t Stop at Getting Customers in the Door’

Modern Restaurant Management

Omnichannel communications and value-oriented customer expectations are two elements challenging restaurant owners and operators, according to a survey from Klaviyo. Restaurateurs should monetize word-of-mouth recommendations through referral programs and social media contests.

Marketing 490
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. Finally, stay dynamic, and serve your courses efficiently.

Marketing 447
article thumbnail

Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. Ensure your customers are aware of your online ordering options by continuously updating your community through your social media channels, website, and blog. Prioritize Digital Experiences.

article thumbnail

Best Practice Tips for Restaurants to Improve Recall Communications

Modern Restaurant Management

If your restaurant was involved in a food recall, would you know how to properly communicate about the incident to key stakeholders – including media, customers, employees, supply chain partners, and regulatory agencies? Therefore, it’s helpful to create a communications plan in advance to serve as a roadmap.

article thumbnail

Decoding Digital Barriers in Restaurant Loyalty Initiatives

Modern Restaurant Management

Running a restaurant isn't just about serving great meals. Simplifying Loyalty Programs Efficiency in integrating loyalty programs can distinguish between successful and failed initiatives. Franchises need to ensure that loyalty programs are consistent across all locations.

article thumbnail

How To Do Restaurant Week the Right Way

Modern Restaurant Management

Reach guests choosing to order-in by creating a Restaurant Week takeout menu—all you need is online ordering technology that enables you to pace and fulfill to-go orders while also serving a full dining room (providing you with two revenue streams). Attract and Retain Guests with a Loyalty Program.