article thumbnail

As Pandemic Lingers, Adding Good Communication to the Menu Can Reduce Customer Concerns

Modern Restaurant Management

The good news is, with a thoughtful and ongoing communications plan this work can be accomplished while also promoting the restaurant to new and existing patrons. These media should be leveraged to communicate in a style and voice that is authentic to your business and your policies so there is no guesswork on the part of your customers.

article thumbnail

Writing a New Chapter in Crisis Communication

Modern Restaurant Management

Communication styles have never been as important to our employees and customers during this unprecedented time. Over the last month we've seen companies take on different communication strategies in a day-by-day changing marketplace. No evident change in marketing or communication strategy. No communication.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Guide to the Role of a Restaurant Manager: Duties, Daily Routine, and Essential Skills

7 Shifts

Inventory management Managers need to ensure the kitchen is stocked with the right amount of food so that nothing is wasted and as few items need to be 86'ed as possible. This means that managers tend to bear more of the marketing responsibilities and have to know how to use digital marketing platforms effectively.

article thumbnail

The Best Restaurant Marketing Tips

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. 'Safety' is what I believe to be most important now to help assure patrons to revisit their favorite restaurants.

Marketing 233
article thumbnail

How to Make Your Guests Feel Safe and Get them Back in the Door

Modern Restaurant Management

Restaurants play an important role in our lives and in our communities; often where we celebrate birthdays, graduations, first dates, and major life moments. They provide much more than food, they provide nourishment and create communities. Restaurants bring groups of people and that traffic often brings safety.

article thumbnail

Digital Marketing Tips to Attract More Valentine’s Day Diners

Modern Restaurant Management

This article includes some simple digital marketing strategies that restaurants can quickly implement ahead of the Valentine’s Day holiday. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place. This means fast-loading and easy to navigate on a phone while on the go.

Marketing 219
article thumbnail

Seven Traits of Successful Restaurant Owners and Managers

7 Shifts

They have a passion for food, an adventurous spirit, a strong work ethic, and the ability to teach and lead. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel. Marketing is an integral part of every business plan.