7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 105

Loyalty Program 2024 Email Marketing Coupons 105

Bingage

APRIL 16, 2024

Earning customer loyalty takes time and effort! but the first and most important step is to choose the best loyalty program which can help to gain customer loyalty, engagement, retention and of course revenue generation. It provides an omnichannel marketing platform for businesses including SMS, Whatsapp marketing, email marketing etc.

Loyalty Program 104

Loyalty Program 2024 Email Marketing Coupons 104

SpotOn

MAY 8, 2024

Transactional emails are a good case in point. Email marketing often hogs the limelight, at the expense of transactional emails. So, let’s see what you can do about this, as we explore some transactional email best practices. What are transactional emails? Sometimes this can be a pretty big deal.

Small Business 52

Small Business Email Marketing Mobile Ordering Social Media 52

Modern Restaurant Management

MAY 1, 2023

Cybercriminals are increasingly targeting restaurants, seeking to steal sensitive customer data and disrupt business operations. First, they typically store significant customer and employee data, including names, addresses, and credit card information. Restaurants are attractive targets for cybercriminals for several reasons.

Insurance 204

Insurance Email Marketing Employee Relations Customer Experience 204

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

JANUARY 20, 2023

This means big business for restaurants, and a surge in customers and sales. While some restaurants may see a decrease in business on Super Bowl Sunday due to the game being televised, many others see it as an opportunity to bring in more customers. In 2019, diners spent $81.30 on average during Sunday's game. But how do you stand out?

Specials 195

Specials 2023 Social Media Email Marketing 195

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 188

Loyalty Program Social Media Email Marketing Point of Sale 188

Modern Restaurant Management

FEBRUARY 9, 2021

Valentine’s Day is often a busy time for restaurants, but many are now dealing with various challenges amid the pandemic, like no indoor dining or limited capacity as well as more customers opting for carry out. With the Marketing Rule of 7 , it takes an average of seven interactions with a brand before a purchase takes place.

Marketing 221

Marketing Email Marketing Website Management Social Media 221

Focus POS

OCTOBER 1, 2020

Operating a restaurant requires a certain degree of understanding when it comes to customers. You need to be relevant, and to do that, you must be in touch with what customers want so that you can deliver on those expectations. Customers love loyalty programs. Believe it or not, this isn’t always easier said than done.

Loyalty Program 187

Loyalty Program Email Marketing Coupons Customer Service 187

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Observe what makes these websites appealing.

Design 397

Design Social Media Mobile Ordering Online Ordering 397

Modern Restaurant Management

MARCH 10, 2021

Customer segmentation should be a fundamental aspect of maintaining relationships and growing your customer base. Understanding Customer Segmentation. Technology and data are continually changing the landscape of the restaurant industry, altering how and where customers eat and how the industry operates at its utmost potential.

Email Marketing 158

Email Marketing Communication Small Business Customer Service 158

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Customers are going to be hesitant to dine indoors. Basant Baruah, Senior Content Marketer, Beaconstac. Keegan Brown, Marketing Manager Easy On Hold & Brand Music.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Modern Restaurant Management

AUGUST 3, 2021

As we return to in-person dining across the country, restaurants are facing yet another challenge: delivering an exceptional customer experience (CX) for guests who come with high expectations after more than a year stuck at home. Consumers expect more in terms of atmosphere, service and memorable experiences. Here are some strategies.

Customer Experience 216

Customer Experience Email Marketing Social Media Online Ordering 216

Next Restaurants

JUNE 30, 2020

carminesnyc reposted customer content on their Instagram Stories to highlight their charitable efforts during the pandemic. According to a report by marketing research firm Nielsen, there has been a 15% increase in social media app usage since the pandemic. Eggslut informs customers that you can order their egg sandwiches on UberEats.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

7 Shifts

SEPTEMBER 16, 2021

It means guests love the food you serve so much that one location simply won’t cut it — and you get to serve more customers, generate more revenue , and expand your business. Expanding your place in the food service industry happens in one of two ways — developing a new restaurant concept or replicating an existing one.

Management 370

Management Management Document Hiring 370

7 Shifts

MARCH 27, 2020

However, many states that are forcing restaurants to stop their dine-in services are allowing them to operate as takeout and delivery-only establishments. What measures can you take to make customers feel more comfortable ordering from you? How to communicate your COVID-19 restaurant closure. Here’s how to do that thoroughly.to

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Modern Restaurant Management

JANUARY 8, 2024

QSRs Shift Focus from Slow-Paced Dining to Swift, Transactional Experiences Quick Service Restaurants (QSRs) are reimagining their dining spaces to prioritize speed, convenience, and personalization over traditional, slow-paced dining experiences. Read the first part, here. For the second part, click here.

2024 216

2024 Loyalty Program Cash Management Customer Experience 216

Modern Restaurant Management

MAY 26, 2023

A 2023 Emotional Intelligence Market study citing “heavy growth” of $49.93 Emotional intelligence is key to any marketing strategy. Below, Martha Marchesi, CEO of JK Design —a full-service creative agency with a powerhouse roster that includes Tiffany & Co.,

Hospitality 101

Hospitality Social Media Customer Service Email Marketing 101

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. And if that information isn’t there, people will go somewhere else. Not convinced? Picture this: It’s a Sunday.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

SEPTEMBER 20, 2022

Here you'll find links to our favorite blog and support articles, information about 7shifts Academy, our social media profiles, and more. How to Serve in a Fine Dining Restaurant : Fine dining restaurants tend to offer elaborate food at higher price points, with attentive, often formal service. Restaurant Marketing Course.

FOH 195

FOH BOH Social Media Fine Dining 195

The Restaurant Times

AUGUST 29, 2020

However, customers are still wary of venturing out, and restaurants can no longer rely on word of mouth or offline mediums to keep their businesses top of mind. One of the biggest challenges restaurateurs are facing today is marketing during the reopening. How To Market Your Restaurant During Reopening.

Marketing 105

Marketing Social Media Email Marketing Loyalty Program 105

ChowNow

FEBRUARY 12, 2021

Bringing your restaurant into the digital space not only builds credibility, it also helps attract more customers. In the age of COVID-19, when dine-in and foot traffic are limited, being online is vital to maintaining your engagement with customers and boosting your restaurant’s success. Engage with customers using Business Posts.

Email Marketing 148

Email Marketing Online Ordering Social Media Customer Service 148

Modern Restaurant Management

JUNE 1, 2021

Just a few short years ago, customers paid for their meals in cash or credit cards, orders were totaled on analog cash registers, and customers called restaurants to place orders over the landline phone. Customers don’t want to be bogged down with a massive library of food apps on their phone. The New Norm: Text to Order.

Ordering 180

Ordering Technology Mobile Ordering Online Ordering 180

Open for Business

APRIL 9, 2024

Benefits of offering a restaurant loyalty rewards program Four examples of customer loyalty programs Setting the foundation for your restaurant loyalty program Engaging guests regularly to increase success Creating devoted regulars with OpenTab le The next generation of loyalty for restaurants What is loyalty for restaurants?

Loyalty Program 78

Loyalty Program Social Media Email Marketing Point of Sale 78

Open for Business

NOVEMBER 21, 2022

Once upon a time, most restaurants operated on a patchwork of paper systems involving notebooks and back-of-the-napkin calculations, not to mention information owners and managers kept in their heads, hunches, and habits. Communicate with guests. A successful service starts before the restaurant opens its doors. Quick links.

Technology 147

Technology Front of House Back of House Online Ordering 147

Indoor Media

SEPTEMBER 12, 2020

Okay, so I’m not talking about dating, I’m talking about auto shop customers. While some businesses can survive with one-and-done customers, the most profitable ones build a foundation of trust and respect that keeps customers coming back. Quality customers are what make an auto shop successful. Communicate Effectively.

Ordering 145

Ordering Email Marketing Customer Service Communication 145

Kounta

AUGUST 13, 2019

Communicating in person. One of the biggest mistakes a food establishment can make is not investing enough time and resources into training staff on how to speak to customers. Where people often go wrong is communicating one thing verbally, and another non-verbally. Online, email and print.

Communication 49

Communication Hospitality Email Marketing Social Media 49

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. Omnichannel marketing is a common strategy in many industries, including retail, entertainment, and eCommerce. Returning guests don’t want to be treated as if they were a new customer.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Next Restaurants

JANUARY 27, 2021

As we now move forward into 2021 , it’s more obvious than ever that digital marketing is essential in this industry. Communicating online and making sure your patrons know your hours, offers, policies, procedures and more can keep things going strong even if you’re only offering takeout orders. Here are some tips you can use today!

Marketing 111

Marketing Email Marketing Online Ordering Social Media 111

Sling

JULY 24, 2023

There is an ever-growing market of specialized software for all of the outside-the-kitchen things restaurateurs have to think about. In addition to scheduling, Sling offers task management and team communication features with notification alerts to keep your entire team on the same page.

2023 78

2023 Management Management Tip Distribution 78

Lavu

FEBRUARY 3, 2020

Email newsletters are a great way to share your restaurant’s latest announcements, and when used in conjunction with other marketing channels, they are a highly effective way to retain restaurant customers and increase sales. . They allow businesses to connect with customers, develop leads, and upsell, and are quite easy to use.

Email Marketing 78

Email Marketing Point of Sale Online Ordering Seasonal Menu 78

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity.

2020 180

2020 Online Ordering Fast Casual Point of Sale 180

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Offer Safe and Contact-Free Services.

Social Media 216

Social Media Food Safety Cash Management Kitchen Safety 216

Ken Burgin

MAY 9, 2021

Your Lockdown Plan B needs to be permanently at hand, so you can move within hours to protect your business, and alert customers, staff and suppliers. Here’s a bunch of areas where you need to have emails, social posts and communication at the ready – almost like a putting the fire drill into action….

Social Media 78

Social Media Email Marketing Communication Customer Service 78

Indoor Media

JULY 22, 2020

Potential customers will decide whether or not to give you their business based on what others are saying about you. To boost confidence in potential customers, here are some things you can do to get positive Yelp reviews for your auto repair shop. Happy customers are the easiest way to get online reviews. Ask for Reviews.

Consumer Goods 146

Consumer Goods Customer Service Email Marketing Advertising 146

Indoor Media

NOVEMBER 8, 2021

QR codes are a simple and effective way to engage your customers. Businesses can learn how to create free QR codes for their QR code marketing campaigns and what they need to create them. You can then download the generated QR code as an image file to use for your marketing.

Email Marketing 78

Email Marketing Coupons Healthcare Loyalty Program 78