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Building a restaurant emailmarketing list might be the single most underrated move an operator can make to grow their business. Instead of crossing your fingers and hoping your posts get seen, you can send email campaigns straight to the inbox of people who actually want to hear from you. So why does it work?
at the Italian casual-dining chain as its investments in affordability and Uber delivery paid off. 20, 2025 Facebook Twitter LinkedIn Consumers are finding value in casual-dining brands like Olive Garden. Same-store sales at the Italian casual-dining chain spiked 6.9% By Joe Guszkowski on Jun. Sign up here.
Additionally, he launched Big Chicken, a fast-casual concept that combines his love for comfort food with high-quality ingredients. Shaqs hands-on involvement in branding and expansion has made Big Chicken a rising player in the competitive fast-casualmarket. Operational Excellence Efficiency at scale drives profitability.
Your customer email list is your most valuable marketing asset, giving you an incredible ROI of $42 for every $1 you spend. But just building an email list isnt enough. And heres the real advantage: email still outperforms social media when it comes to open rates, click-through rates, and return on investment.
In this article, you will learn: Tactics that increase restaurant check sizes without slowing down service How to boost restaurant sales through your own digital channels Proven ideas for driving repeat business from loyal and casual guests alike 1. Include direct links to your online ordering page in your bio, posts, and promotional emails.
And heres the other thing about focusing on customer retention: it saves you a boatload of money on marketing. New customers require you to convince them to come in and eatand this usually requires a lot of marketing tactics to keep your brand on the top of their minds. Marketing = tons of your money. Thats huge!
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
But while some may predict a future with burger-flipping robots, it’s hard to imagine tech taking the place of a skilled line cook, experienced server, or seasoned marketer. For fast-casual or QSR brands, digital tableside ordering is equally beneficial. Marketing Automation to Maximize Team Bandwidth.
But such is the world of giant quick-service and fast-casual business : Find interesting, “trendy,” flavorful ideas from any culture, dilute them into their most mass-marketable forms, and reap monetary gain without acknowledging the sources. in many diverse communities throughout the United States and beyond,” Brauze said in an email.
To stand out and get more customers means focusing more on marketing. It’s easy to say you need to work harder on your marketing strategies, but aside from the vague generalizations that are all too common, how do you ensure those strategies are practical? Marketing with Your Customers. Email Newsletters.
Fast-casual Panera Bread has been going through significant change over the past two years, with multiple board and leadership changes. News leadership Fast_Casual Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Sign up here.
A trendy, fast-casual spot will likely need very different content than a fine dining experience. Prioritize Brand Fit The best content creators feel like an extension of your team. Ensure their tone, aesthetic, and values align with your restaurants vibe. Goliath Consulting Group is a restaurant consultancy group based in Atlanta, Georgia.
Understanding your target market is the foundation of making smart decisions for your menu, pricing, and overall guest experience. Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one.
Heres what you can do with customer data: Use automated emailmarketing to stay top of mind: ChowNows automated emailmarketing sends emails to customers, helping to encourage repeat orders. This includes welcome emails, re-engagement emails, and promotional emails, all pointing towards your direct online ordering.
. “Restaurants can't simply rely on their traditional playbooks anymore," says Forrest Morgeson, Associate Professor of Marketing at Michigan State University and Director of Research Emeritus at the ACSI. "Smaller, Chick-fil-A and Starbucks show broad appeal across regional markets. Regionally, differences arose.
Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies. CAC lets you get a clearer view of how your marketing efforts impact your bottom line. This way, you can attract the right customers at a lower cost.
First, we seek a deep understanding of the restauranteur’s vision and values, as well as their target audience and market positioning. Finally, we look at the launch strategy and marketing plan. We want a new brand to hit the market with impact. First is standing out in a market more crowded today than ever before.
That led to selling bagels at farmers markets. and Bruegger’s, Jeff sees a world of opportunity for bagels made better, especially in markets he sees as “bagel deserts.” The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. We’d sell out. We went full bagel,” he said.
Within this guide, youll discover proven strategies that help you stand out in a crowded market, captivate your ideal customers, and turn casual diners into lifelong regulars. The key is consistency across all customer touchpoints, from emails and your website to menus, marketing, and signage.
Take the casual-dining chain, TGI Fridays, for example. As a result, restaurant marketing, specifically digital marketing, is of extreme importance. When looking for online ordering technology, restaurants should focus on those that offer restaurant marketing to go hand in hand.
Private-equity firm Savory Fund made a major investment in casual-dining chain Hawkers Asian Street Food. Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | A rendering of Perkins Griddle & Go fast-casual concept. Simultaneously, the company also created a fast-casual version of Perkins called Griddle & Go, another nod to younger, on-the-go customers.
Salad is rising as the next drive-thru concept The fast-casual Greenlane is plotting growth across Florida with investor and NFL star Rob Gronkowski working the drive-thru window. But Tampa-based Greenlane is among a growing number of fast-casual concepts making freshly prepared salads a drive-thru option. By Lisa Jennings on Jun.
The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. News technology delivery finance Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.
News Emerging Brands technology Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts. Probably not The Bottom Line: The fast-casual Mexican chain remains a shockingly good value and its first-quarter sales slowdown was not out of the ordinary.
But it wasn’t quite so bad for fast-casual concepts , which outpaced other categories with 9% growth in 2024, according to Technomic. Fast-casual chicken chains, including Dave’s Hot Chicken, saw double-digit sales growth, while fast-casual pizza continued to falter. Segment leader Chipotle Mexican Grill rose to No.
In addition to delivery, it now offers software such as online ordering and mobile apps, and will soon add reservations and marketing tools with the pending acquisition of SevenRooms. “At News marketing delivery technology Joe Guszkowski is a senior editor with Restaurant Business covering technology and casual-dining chains.
After fast-casual chain &Pizza heard from customers that its prices were too high , it lowered them late last month and simplified its menu structure to highlight affordable options. marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Sign up here.
Salad is rising as the next drive-thru concept The fast-casual Greenlane is plotting growth across Florida with investor and NFL star Rob Gronkowski working the drive-thru window. Premium Technology DoorDash wants to be everywhere Tech Check: The delivery company is gobbling up more of the restaurant tech ecosystem.
Casual Dining velocity has grown by 158 percent over the same period, suggesting many of the Casual Dining business models were able to maintain sales to some degree through pandemic restrictions. All markets within Texas experience negative trends in the week to April 17, following a week of positive trends to April 10.
The New Jersey-based fast-casual chain has been acquired by private-equity firm Thompson Street Capital Partners, the company announced Wednesday. News acquisitions franchising Lisa Jennings is a veteran restaurant industry reporter and editor who covers the fast-casual sector, independent restaurants and emerging chain concepts.
One of the key functionalities within many QSR and fast casual mobile apps these days is the ability to order ahead and select curbside pickup. What’s more, this type of location technology can be used to power omnichannel strategies such as email, SMS, and location-based push messaging.
When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or social media platforms. You can do this by mail, phone, or email. You can do this directly or through follow-up emails.
Fast casual restaurants are popping up faster than you can say "build your own grain bowl." " They're somewhere between a full-service casual dining restaurant and a quick-service restaurant or fast food chain. Looking for tips on starting your fast casual restaurant?
Formerly with Yum Brands, Davenport worked with Pizza Hut for more than nine years, including as managing director for global franchise markets and managing director for the Middle East, Turkey and Africa. The eight-unit fast-casual concept Off The Hook Restaurants is beefing up its executive team as it plans growth in Louisiana.
Restaurant marketing strategy, design, and internal systems will evolve for independents and chains alike in the coming year. In 2021, restaurant marketing strategy, restaurant design, and internal systems—for independents and chains alike—will evolve, and technology and robotics will become commonplace.
Your restaurants brand personality, tone, visualseven your menu itemsshould all be shaped around your ideal target market. Its the tone you use, the words you choose, and the personality you convey on your restaurant menu, your social media, your marketingemails, and in-store signage. Are you casual and playful?
Probably not The Bottom Line: The fast-casual Mexican chain remains a shockingly good value and its first-quarter sales slowdown was not out of the ordinary. Among fast-casual chains, the slowdown was more pronounced. None of this isn’t to say that there aren’t potential issues with the fast-casual chain. Photo: Shutterstock.
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. The rise of this new model could require restaurant marketing departments to change how they develop campaigns and spend their digital ad dollars. This has led to a lot of half-baked products hitting the market.
As a restaurant owner, your menu photos are a powerful marketing tool to attract new customers, increase ticket sizes, and retain guests. They’re ripe for use on social media, within marketingemails, and on your online ordering menu. ” Read the eBook. Plan for the best lighting. Schedule a Demo.
From Empty Seats to Endless Lines: The EmailMarketing Secret Weapon Your Business Needs Whether you’re running a cozy caf, a bustling bistro, a trendy food truck, or a high-end restaurant, there’s one universal truth: empty seats mean lost revenue. Modern food service emailmarketing should be as varied as your menu.
Embracing solo diners not only opens doors to a wider customer base but also presents an opportunity for establishments to differentiate themselves in a competitive market. This shift in consumer behavior underscores the need for restaurants to cater to this growing customer demographic.
Email Send out a weekly email blast telling customers about your upcoming event. Email lists are a powerful marketing tool because they provide a direct customer link that you fully controlno one can take it away from you except the customer, and if used correctly, thatll never happen.
For example, customers at a steakhouse may be willing to spend more for a fancier cut of meat, versus a fast-casual restaurant customer who may prioritize paying for convenience. Personal Information: Contact details such as phone numbers or email addresses can help you reach your audience through additional channels.
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