The Rail

MARCH 25, 2025

By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. A well-planned announcement not only reassures loyal patrons but also attracts new customers eager to explore your new location.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

Modern Restaurant Management

APRIL 30, 2021

Consumers and customers have changed their behavior due to the events of the previous year. So it makes good business sense to revamp your marketing strategies. Focus on changing the processes of your restaurant to accommodate the new realities and to reach out to customers living in your local areas.

Marketing 568

Marketing Food Safety Social Media Small Business 568

ChowNow

JANUARY 22, 2021

Now that you’ve invested in your own restaurant app for online ordering , your next question is likely, “How do I encourage my customers to use it?”. Incentivizing app downloads is important because it gives you a boost in visibility and customer loyalty. You could try offering a free item with your customers’ first app order.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Their business is built on the power of word of mouth—one of, if not the most useful marketing tools in the book.

Marketing 418

Marketing 2020 SEO Loyalty Program 418

7 Shifts

JULY 30, 2021

From stand-out social media accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! Write a Marketing Plan. Your marketing plan is your restaurant's holy grail, so make sure you take the time to prioritize it. Did you know that over 35% of restaurant customers in the U.S.

Social Media 370

Social Media Email Marketing Loyalty Program Website Management 370

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. ” The experts at Parts Town authored a blog post for independent restaurants about how to transition toward delivery. . "Cox Media has been very supportive to us during this difficult time. . "In

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

Culinary Cues

AUGUST 31, 2024

Every marketer insists that a company have a clear mission statement that is designed to give direction to a company and clearly articulate to the customer and employee, what the company stands for. APPLE: “To bring the best user experience to its customers through its innovative hardware, software, and services.”

Customer Service 414

Customer Service Social Media Customer Experience Reference 414

7 Shifts

OCTOBER 9, 2020

According to a survey conducted by S&P Global Market Intelligence, 40% of Americans are ordering more food for takeout and delivery now than they were before the pandemic. After all, intuitive design and up-to-date information can turn a website visitor into a paying customer. Online ordering - Ditto.

Design 397

Design Online Ordering Social Media Mobile Ordering 397

Modern Restaurant Management

NOVEMBER 22, 2019

Slow load times have a negative impact on the user experience and generally indicate something is amiss with your site. Your website’s content can recreate that experience online, enticing online visitors to become patrons with a standing reservation. What words would someone type if they were looking for a restaurant like yours?

SEO 349

SEO Social Media Email Marketing Customer Experience 349

7 Shifts

MARCH 10, 2021

There are many reasons why a restaurant fails — no industry experience on the part of the owner, poor location, not enough operating capital — but the main reason is a lack of planning. A successful business plan covers everything from the food you’ll serve to how your restaurant will look and how you want your customers to feel.

Management 370

Management Management Small Business Email Marketing 370

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

Harbor Touch

MARCH 18, 2025

The next youre racing to keep inventory stocked while customers wait for tables. Whether youre a seasoned owner or just starting out, this advice will help you boost efficiency, keep your team motivated, and turn customers into regulars. That keeps customers coming back for more. Customer Experience 5.

Management 148

Management Management Seasonal Menu Cash Management 148

7 Shifts

JUNE 3, 2022

For the average restaurant, that means serving four more customers a day. Does your restaurant have core values that guide the customer and employee experience? Learn more about how Kelly McCutcheon and her team established Hopdoddy's core values in our blog post guide, and listen to Kelly on the podcast here.

Tip Distribution 397

Tip Distribution Email Marketing Communication Coaching 397

The Rail

MARCH 21, 2023

By Andrea Abbondanza, Contributor In our previous QR blog post , we looked at seven reasons why your restaurant should start using QR codes and the immense benefits they provide both your guests and your staff. It also saves time and improves the overall dining experience. This reduces the risk of spreading germs and viruses.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

Culinary Cues

APRIL 26, 2020

It matters not whether you are selling a Wagyu beef tenderloin or a fried chicken sandwich – what is essential is that your product is so good, so well prepared, so special that customers look at it, smell it, and take that first bite followed by a pause of surprise and a response that begins with “WOW”! Convenience is the name of the game.

Guest Recovery 413

Guest Recovery Kitchen Safety Customer Service Food Safety 413

Modern Restaurant Management

OCTOBER 31, 2019

This blog will steer you in the right direction. Allow Customers to Make Reservations Online. Adding a simple widget like Open Table’s Make a Reservation for customers brings several advantages. Promotions help get first time customers in the door. Email isn’t going away. Offer Online Promotions.

SEO 318

SEO Social Media Email Marketing Point of Sale 318

Culinary Cues

DECEMBER 30, 2019

Even when the owner is present – he or she must depend on the consistent interactions between customers and the restaurant’s employees. We should never underestimate the importance of customer perceptions, expectations, and new ideas. Communication with customers and with employees is an essential part of leadership and management.

Cash Management 363

Cash Management Point of Sale Leadership Website Management 363

Modern Restaurant Management

APRIL 2, 2020

Any restaurant — Toast customer or not — can be listed on the site.Toast is committing up to $250,000 in matching contributions to World Central Kitchen and the Restaurant Workers’ Community Foundation. ” NCR wants to help its restaurant customers during this difficult time.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Culinary Cues

JUNE 16, 2020

Part of the reason is the isolation reality, part is the negative impact of “pause”, part is a lack of availability, a good part is fear, and an even more significant part is our fault for not keeping those lines of communication open with all stakeholders in the restaurant experience. Do it all and do it often. Remind everyone about this.

Social Media 370

Social Media Entertainment Email Marketing Customer Experience 370

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. It helps you get promotions and events into the hands of your customers. tweet this).

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

Goliath Consulting

JUNE 8, 2023

Welcome to the Goliath Consulting Group blog, where we share valuable insights and expert advice to help you excel in the competitive restaurant industry. From conceptualizing your vision to providing exceptional customer experiences, these strategies will set you on the path to culinary triumph.

Dietary Restrictions 195

Dietary Restrictions Email Marketing Social Media Customer Experience 195

Goliath Consulting

OCTOBER 19, 2020

2020 has been quite a learning experience. Domino’s launched their “Carside Delivery” Service nationwide this June which would allow customers to receive their online order without ever leaving their car (2). ” A detailed pro/con list of third-party vs self-delivery is found here on our previous blog (13).

2021 339

2021 Food Safety Point of Sale Kitchen Safety 339

7 Shifts

MAY 31, 2024

Let’s be honest - you’re a restaurant operator, not a marketing expert. However, with so much software on the market today, how do you know what to use and where to start? To help you out, we've listed some of the most used tools that even beginners in digital marketing can easily navigate.

2024 221

2024 Marketing Email Marketing SEO 221

Restaurant Engine

DECEMBER 25, 2024

There are several reasons for this, including your food, your pricing, and your customer service. Your brand is the whole experience you offer. It includes what people experience and feel when theyre in your restaurant. Do you offer an extra special chef that entices customers? What makes your restaurant unique?

Social Media 93

Social Media Customer Experience Email Marketing Customer Service 93

Bingage

FEBRUARY 9, 2023

Growing up with your latest technology trends can give your restaurant a competitive edge and ensure that you serve your customers the best possible experience. In this competitive world, Restaurant Marketing requires every single person’s guest data, marketing automation, and many more that we will discuss in this blog.

Customer Experience 98

Customer Experience 2023 Loyalty Program Email Marketing 98

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

Seating 221

Seating Email Marketing Marketing SEO 221

Goliath Consulting

AUGUST 24, 2023

In today’s competitive food industry, effective local restaurant marketing is the key to success. For restaurants seeking to increase their customer base, enhance visibility, and build long-lasting relationships with patrons, a well-rounded marketing strategy tailored to the local community is essential.

Loyalty Program 195

Loyalty Program Marketing Email Marketing SEO 195

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. That’s why digital marketing is so important. Read on to learn more about creative digital marketing ideas you can get started on today. Not convinced?

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

Goliath Consulting

JUNE 23, 2023

With its ability to streamline operations, elevate customer experiences, and drive overall success, AI has become an indispensable asset for modern restaurants. Predictive analytics, for example, can empower restaurants to anticipate customer demand, enabling them to optimize inventory levels, reduce food waste, and minimize costs.

Email Marketing 195

Email Marketing Customer Experience Social Media Customer Service 195

7 Shifts

MARCH 27, 2020

What measures can you take to make customers feel more comfortable ordering from you? Whether you decide to close your restaurant partially or fully, it’s important to communicate your decision properly to staff and customers. Make sure that staff know about your COVID-19 restaurant closure before customers do.

Social Media 312

Social Media Restaurant Law Employee Relations Communication 312

Goliath Consulting

MAY 31, 2023

Are you a restaurant owner or manager looking for ways to attract more customers and increase sales? This location-based marketing technique uses GPS or RFID technology to create a virtual boundary around a specific area, such as your restaurant’s location. Look no further than geo-fencing! What are Advantages of Geo-fencing?

Point of Sale 195

Point of Sale Email Marketing Customer Experience Advertising 195

The Restaurant Group

MAY 17, 2025

This simple and powerful approach turns satisfied customers into enthusiastic advocates for your restaurant. A restaurant referral program builds strong restaurant customer loyalty, creates excitement around your brand, and significantly increases your restaurant revenue growth.

Loyalty Program 78

Loyalty Program Social Media Customer Experience Email Marketing 78

Modern Restaurant Management

MAY 12, 2020

Made with #5 polypropylene, customers can recycle the K-Cup® pods by peeling and disposing of the lid, composting or disposing of the grounds, then recycling the remaining empty cup. ” SevenRooms Streamlines Payment Experience. A 360-degree guest experience platform is a must-have for operators.”

Mobile Ordering 376

Mobile Ordering Online Ordering Food Order Hospitality 376

Social Hospitality: Restaurants

JULY 5, 2019

Digital marketing has revolutionized the marketing landscape, especially for restaurants. Even if your restaurant is well established, you have to keep up with current marketing trends in order to remain competitive. Are you marketing your restaurant in the right way? Are you marketing to the right people.

Marketing 170

Marketing Social Media Loyalty Program Email Marketing 170

7 Shifts

JUNE 16, 2024

This is where being well-equipped with a fool-proof restaurant marketing plan comes in. After analyzing the latest industry trends, viral content, and successful campaigns, we have developed an all-in-one marketing guide to help you craft your strategy to attract new customers and keep your previous diners coming back.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

The Restaurant Group

MAY 25, 2025

Online Reputation for Small Restaurants is critical to attract customers and build trust. It involves making sure customers find positive, accurate information. Customers often read online reviews before deciding to eat somewhere. Positive reviews attract customers, while negative reviews can keep people away.

Social Media 78

Social Media Customer Experience Customer Service Small Business 78