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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Put your focus on first-party data.

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5 Essential Restaurant Customer Retention Strategies Every Operator Needs In 2025

ChowNow

In this article, youre going to learn five restaurant customer retention strategies that will not only keep your current regulars happy but will also help you grow your repeat customer base. People love the feeling of being rewarded for their dedication, and a good program ensures they feel appreciated every time they visit.

2025 195
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The Digital Foodie: Top Trends That Will Drive 2022 Restaurant Marketing

Modern Restaurant Management

In particular, supply chain disruptions and staffing shortages – whether due to resignations or illness – are forcing quick service and fast casual restaurants to adapt quickly to changing conditions. Former competitors are now part of the same umbrella company. Brands are also dipping their toes into the metaverse.

2022 520
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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

In this article: How to calculate your restaurant customer acquisition cost (CAC) How to optimize your restaurant’s CAC and reduce costs What is a good cost per customer acquisition? Many restaurants use POS systems that can differentiate between new and existing customers based on payment methods or loyalty program sign-ups.

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How to Find the Target Market for Your Restaurant

ChowNow

In this article, you will learn: How to define your restaurants target market to guide your business decisions. Lifestyle Choices: Do they prefer fast, casual meals or long, social dining experiences? Key customer factors that influence dining preferences, from demographics to behavior.

Marketing 195
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Average Restaurant Profit Margins: What They Are And How to Improve Yours

ChowNow

In this article, youll learn: Why every operator has to monitor their restaurant profit margins Why it can be so challenging to increase your profit margins How to improve your margin numbers Lets dig into why margins, not just sales, make or break a restaurant business. Theres no one-size-fits-all number.

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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. The industry is evolving fast, and simply relying on word-of-mouth or foot traffic isnt going to cut it.

2025 195