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The Ultimate Guide To Restaurant Marketing: Strategies for Restaurant Operators In 2025

ChowNow

Whether youre an independent operator or part of a small chain, visibility is everything. Now, lets start with the first step every restaurant operator should take when launching a marketing campaignknowing their market inside and out. Even if your food is incredible, youre not operating in a vacuum. Study your competition.

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‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’

Modern Restaurant Management

The agency has grown from a one-woman operation to a team of nine with clients across the U.S. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” Operators are maximizing revenue through delivery, private events, ghost kitchens, catering, and branded merchandise.

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How to Calculate and Optimize Your Restaurant’s Customer Acquisition Cost (CAC)

7 Shifts

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

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5 Practical Steps To Building A Restaurant Marketing Budget

ChowNow

Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Promotions, local SEO, and social media ads can help bring more people through your door. Building a restaurant marketing budget can feel overwhelming.

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How to Measure and Improve Restaurant Marketing ROI (Free Calculator Inside)

ChowNow

Too many restaurant operators pour time and money into marketing efforts, then cross their fingers and hope for the best. That’s why understanding (and improving) your restaurant marketing ROI is one of the smartest moves you can make as an operator. When it does work, they have no idea what’s actually driving the results.

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Serving Up Success: How Video Marketing Can Boost Restaurant Visibility

The Rail

As a restaurant owner, you can capitalize on these trends by showcasing seasonal menu items, behind-the-scenes kitchen prep , chef interviews, clips of special events, and customer testimonials to provide an authentic glimpse into the restaurant operations that fosters trust.

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5 Tips for Building Your Restaurant's Brand Awareness

The Rail

While general advertising does not draw the desired visitors, customized efforts do. This covers sponsored social methods meant to enhance visibility, geo-targeted adverts, and SEO-optimized content. Clarifying your target guest helps you select platforms, tone, and timing fit for their routines.