This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Ever noticed how ordering your favorite meal has become as easy as pie? That’s the magic of online food ordering systems. The benefits of online food ordering system go beyond convenience. With mobile ordering , you can satisfy that craving without moving an inch. 24/7 Accessibility Midnight munchies?
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
per share for the onlineordering and payment company just four years after Olo went public. per share for the onlineordering and payment company just four years after Olo went public. Its core product is onlineordering, but it has expanded into marketing and customer engagement as well as payment processing.
Every onlineorder, email sign up, and reward program interaction generates valuable insightsbut if that data just sits there, youre missing a major opportunity. Think about it: What if you could automatically send a special offer to a customer who hasnt ordered in a while? Restaurants collect a ton of customer data.
Speaker: Jay Coldren, Alex Barrow, and Greer Kimsey, Street Sense Team
At the center of these habits is the digital world: onlineordering, advertising, booking, reviewing, etc. OnlineOrdering Optimization. Behaviorists say it takes 21 days to solidify a habit. 365 days of quarantine later, it's safe to say that our customers will be keeping some quarantine habits. And much more!
For a long time, third-party delivery apps seemed like the easiest way to get your restaurant online and in front of new customers. Instead of giving up control to outside platforms, some restaurants are shifting to a more direct approach: first-party ordering. First-Party vs. Third-Party Ordering: Whats the Difference?
With 90% of diners checking a restaurant online before visiting, you also need a strong online presence to attract and boost reservations. Let’s explore 26 proven online marketing strategies to help your restaurant thrive. A smooth mobile experience keeps people engaged and leads to more online bookings.
Restaurants and bars had to quickly pivot, letting guests know how to orderonline, if dine-in was available, or what safety protocols were in place. Restaurants are engaging directly with their guests in real time, providing that digital table touch that moves the guest from online to in-house.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. People want convenience, transparency, and a connection to the brands they support, and that starts with how you market your restaurant online. A strong online presence means more visibility, more orders, and, ultimately, more revenue.
Do you want to drive more onlineorders? Investing in digital ads, email marketing , and an optimized onlineordering system that can boost sales. Online Ads (Google, Facebook, Yelp, etc.) Most advertising platforms, like Google and Facebook, provide this data in their reporting tools.
But mass-merchant online retailers like Amazon can pull this off because that’s the type of market they’re in. This includes setting up onlineordering and delivery systems, releasing mobile applications for reserving tables, and digitizing their menus.
The tool from the East Coast vegan chain — a digital take on a split-flap mechanical display that appears on its website and in the chain’s ordering app — estimates the amounts of water, land, CO2, and oil saved by eating vegan burgers. The “ PLNT Impact Tracker ” on PLNT Burger’s website wants you to think about what you’re eating.
89% of people do dining research on their phones, so if you’re not making the most of your online presence, you're missing out on a huge opportunity. The good news is there are plenty of ways to engage in local marketing, both online and offline. Local restaurant marketing can help you reach your target audience more effectively.
Earlier this week, Domino’s brought back its “Best Deal Ever,” a $9.99, any-pizza offer when customers order them online. That eased before and during the pandemic, as brands focused either on ease of ordering or more premium items. deals this week as fast-food pizza chains work to reverse stubbornly weak sales. price point.
The right promotion at the right time can reignite business, whether that means a packed dining room on a slow weekday or reconnecting with loyal customers who havent ordered in a while. Are you trying to increase your direct onlineordering ? If youre looking for restaurant promotion ideas, youre in the right place.
It's important to guide them in adjusting to specific parameters in order to achieve a successful partnership. For example, Pancheros now implements pick-up windows where needed, as our online business has grown rapidly due to the pandemic shifting people’s buying habits.
However, the industry has renewed optimism, driven by the adoption of digital and mobile ordering, menu creativity and heightened expectations around AI. Similarly, 59 percent of respondents believe mobile apps that offer easy onlineordering will have the greatest impact on operations over that same time period.
The quicker businesses can feed that information back into operations, the better, whether for personalized dining, staffing optimization, or advertising and marketing. Restaurants are already experimenting with using AI to handle drive through orders to allow human employees to focus on customer interactions in the restaurant.
Jeff had nailed bagel making by then, and started selling his bagels online, using social media. “The It’s a point-of-sale system that allows the team to pack orders, and it’s integrated with third-party delivery partners. But I was having fun.” Then the pandemic shut everything down. We’d sell out.
The top planned investments include onlineordering software (35 percent), marketing software (32 percent), and accounting software (32 percent). Technology Investment Is Becoming Non-Negotiable Restaurant technology is no longer optional. Look for net-30 accounts with food, beverage, packaging and/or equipment vendors.
Premium Technology Olos restaurant tech odyssey will continue in private Tech Check: After a rocky few years on the public markets, the onlineordering giant will continue its quest for “hospitality at scale” under a new owner. That outsider has now left, leaving the company with more uncertainty.
Takeout Specials Super Bowl Sunday is a peak day for takeout orders, so be sure to offer a dedicated takeout menu for those who prefer to enjoy the game at home. By using a platform like TouchBistro OnlineOrdering, you can streamline orders, avoid third-party commissions, and handle more orders efficiently.
Boost OnlineOrders Emails streamline the onlineordering process with direct links and exclusive online promotions. Simplifying the ordering experience increases customer satisfaction, driving frequent and larger orders.
Reaches New Customers Quickly Influencers introduce your restaurant to audiences you might not reach through traditional advertising. Is it more foot traffic, increased onlineorders, or heightened brand awareness? A well-timed post about a special deal can turn a slow Tuesday into a bustling evening.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). pizza nights in a month. billion in 2033 from US$ 84.14 billion in 2024.
But like most online diet fads, while there is a kernel of truth at the heart of it, the panic is mostly overblown. The talking points have become so popular that Robert F. Kennedy Jr. has threatened to ban seed oils if he’s put in charge of public health agencies. Where did this panic come from?
Photo: Shutterstock DoorDash is doubling down on its advertising business. It’s part of a major expansion of the company’s advertising business, DoorDash Ads, which currently allows restaurants to buy promotions and sponsored listings within the DoorDash marketplace. These ads will direct back to a restaurants’ DoorDash ordering page.
With this information, you'll know how many employees to schedule and how many food supplies to order. Your loyal customers are your best advocates, and when they give someone a gift card from your restaurant as a present, they’re spreading holiday cheer and helping you attract new customers without spending a dime on advertising.
First, identify what you want to achieve from a customer loyalty program: more guests, more repeat business, increased sales, or increased order size. Loyalty program costs might include discounts and free item redemptions, paid social media advertising, and printing costs for signage. 10% increase in monthly sales.
Experts estimate that consumers are confronted with between 4,000 and 10,000 advertisements every day. Or advertising. Customers expect hot, fresh pizza when dining in, picking up, or ordering delivery. Believe it or not, these are most often the deciding factor between a new onlineorder or not. It takes a team.
It will become part of DoorDash’s Commerce Platform, which offers things like websites and onlineordering that are aimed at boosting restaurants’ first-party digital sales. DoorDash has said that adding SevenRooms will allow restaurants to grow their in-store business through reservations and personalized marketing tools.
For instance, the customer was charged twice for a single order. This could also apply to credit card theft, such as an individual using a stolen credit card number to order food for themselves. Keep records of orders, including itemized receipts, until chargeback windows are closed. Monitor online reviews.
Then costs go in order from most controllable to least controllable. Digital advertising, marketing software , printed menus, signage, promotions, and loyalty programs. To reduce high third-party commissions up to 30% or more) consider implementing POS onlineordering. Sometimes these are broken down differently.
This can help prevent over-ordering of ingredients, leading to excess inventory and unnecessary expenses. Customers who see a special offer are more likely to try new items or order additional items to take advantage of the deal. Additionally, offering specials on slow-moving inventory can help to attract customers and drive sales.
Your customers need to be able to find your onlineordering quickly and easily. In addition, your onlineordering system should be user-friendly. Make sure to include the following things on your website: A prominent, well-placed “Order Now” button at the top of your homepage. A mobile-optimized ordering interface.
Not only are you competing with chain restaurants and their massive advertising budgets, but youre also competing against local restaurants on social media platforms and with their own pay-per-click budgets. This may mean dining in at your restaurant or ordering for pick-up or take-out. Its not enough to just be online.
17, 2025 Facebook Twitter LinkedIn DoorDash now offers services like reservations and advertising. Photo: Shutterstock Once upon a time, DoorDash was a spoke on a big wheel of restaurant ordering channels. Is that a good thing for restaurants? By Joe Guszkowski on Jun. These days, it is starting to look more like a hub.
We made it a priority to support our own customers during these meetings, ordering lunch from some of our favorite local restaurantsrestaurants powered by Chowly. This move aligns with our goal of delivering a streamlined experience to help restaurants grow their online presence effectively and advertise smarter.
14, 2025 Facebook Twitter LinkedIn AI is changing the online landscape for businesses. For a long time, search engine optimization (SEO) has been the name of the game when it comes to jockeying for eyeballs online. Here are some tips and tricks to consider. By Joe Guszkowski on Jul. I’m being sarcastic, of course.
Did you know Nations Restaurant News found that nearly 55% of millennials and 38% of all age groups have visited a restaurant or ordered food online after seeing the restaurant on TikTok? Your website is the centerpiece of your online marketing, and it needs to look beautiful and perform well.
We have this business that were trying to run and be successful and sustainable, but were also part of the Black community, says Jones, whose sauce is sold in Walmart, Target, and Amazon as well as direct to consumers online and in grocery stores across the U.S. And small brands need retail giants to grow their businesses.
Bookkeeping Los Angeles: Isn’t it crucial for any business to ensure their finances are in order? Overlooking deductions: Many restaurant expenses, from advertising to utilities, can be deductible. Ultimately, the choice between online and local bookkeeping depends on your business’s specific needs and preferences.
Premium Technology Olos restaurant tech odyssey will continue in private Tech Check: After a rocky few years on the public markets, the onlineordering giant will continue its quest for “hospitality at scale” under a new owner. That outsider has now left, leaving the company with more uncertainty.
In most markets, courier pay fluctuates on a per-order basis depending on things like time and distance. Premium Technology Olos restaurant tech odyssey will continue in private Tech Check: After a rocky few years on the public markets, the onlineordering giant will continue its quest for “hospitality at scale” under a new owner.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content