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DoorDash acquires tech firm Symbiosys to supercharge its advertising business

Restaurant Business

Photo: Shutterstock DoorDash is doubling down on its advertising business. It’s part of a major expansion of the company’s advertising business, DoorDash Ads, which currently allows restaurants to buy promotions and sponsored listings within the DoorDash marketplace. For Amazon, advertising has become a $50 billion annual business.

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Value-Driven Messaging Fuels Increased Traffic

Modern Restaurant Management

"Also, leveraging demographic data to augment loyalty programs and special offers was a critical factor in successful campaigns." " Among the highlights: The report found QSRs using demographic data in their loyalty programs were nearly twice as likely to continue running targeted promotions and LTOs, compared to those that did not.

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DoorDash completes acquisition of reservations platform SevenRooms

Restaurant Business

Continue to Site >>> Menu DoorDash completes acquisition of reservations platform SevenRooms Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains Top 100 Independents Future 50: Emerging (..)

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Week in Review: Din Tai Fung’s jaw-dropping AUVs, Krispy Kreme exits Insomnia, Starbucks operations

Restaurant Business

Continue to Site >>> Menu Week in Review: Din Tai Fung’s jaw-dropping AUVs, Krispy Kreme exits Insomnia, Starbucks operations Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains (..)

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Five Benefits of Outsourcing Your Restaurant’s Digital Marketing Efforts

Modern Restaurant Management

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508
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MRM EXCLUSIVE: Eating Habits are Shifting

Modern Restaurant Management

The concern for eating out is fading, however, almost one-third still have apprehensions about going to a restaurant, according to new research conducted by Provoke Insights provided exclusively to Modern Restaurant Management (MRM) magazine. This includes one-fifth of diners who are overall eating out less.

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Emotion-Based Ad Targeting in QSR Environment

Modern Restaurant Management

For a deeper dive, Modern Restaurant Management (MRM) magazine turned to Pete Crofut, VP, Business Development – Agencies & Brands for Wurl, which uses Connected TV to reach potential consumers. Today the challenge has become making the case for advertisers on CTV. What is AI-powered emotional targeting? Why emotion?