Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

Open for Business

APRIL 3, 2023

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

Marketing 78

Marketing Email Marketing Social Media Loyalty Program 78

Modern Restaurant Management

JANUARY 22, 2024

How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? You can craft a B2C marketing strategy that is interesting, relevant, and successful by following this checklist. But precisely, how can you determine what customers want?

Loyalty Program 181

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 181

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. The first thing you’re going to do is search online for a place that meets these criteria, right? That’s why digital marketing is so important.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

SpotOn

MARCH 12, 2024

Gigi Cohen is the Director of Marketing for MDP Restaurant Group. In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. The rest of our restaurants are in food courts, requiring different marketing strategies.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising.

Management 397

Management Management Kitchen Safety Front of House 397

Next Restaurants

MAY 14, 2024

This means you can reach millions of people through social media marketing, which is why it is an essential aspect of running a business. For example, you may have separate social media pages on a platform like Facebook for corporate events or food safari tours from your restaurant. social networks in a month.

Social Media 100

Social Media Website Management Customer Service Online Ordering 100

Next Restaurants

MAY 8, 2024

From innovative marketing techniques to strategic menu optimization, these methods offer a roadmap for encouraging repeat business and feeling excited to welcome new customers. By establishing a vibrant online presence, restaurants can cultivate a loyal following of hungry fans who are eager to post their next weekend outing.

Loyalty Program 78

Loyalty Program Social Media Point of Sale Online Ordering 78

Next Restaurants

AUGUST 7, 2020

When you’re trying to market your restaurant and your brand, the first things that likely come to mind are improving SEO , creating unique campaigns to draw attention, and perhaps even holding special events to draw customers into your space. That can have a huge impact on business marketing. Let’s go over a few ways to do that.

Marketing 172

Marketing Social Media SEO Customer Experience 172

Modern Restaurant Management

JANUARY 24, 2024

Include social media in your digital marketing strategy. QR codes bridge the gap between online and offline customer experiences, offering valuable and necessary information that increases engagement. Up the personalization ante by providing QR code ordering. Give patrons several payment options when ordering through QR codes.

Loyalty Program 197

Loyalty Program Social Media Coupons Customer Experience 197

The Rail

APRIL 11, 2024

By Eric Tress, Contributor If you are looking for an excellent tool to increase your restaurant’s reservations, email marketing is an effective advertising tool you should consider. Many restaurants invest in marketing when they notice low bookings or in the run-up to a low season.

Email Marketing 52

Email Marketing Reservations Marketing Loyalty Program 52

Modern Restaurant Management

SEPTEMBER 21, 2023

When it comes to attracting customers to restaurants, local SEO is crucial and can optimize their online presence to attract more local customers. Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. What Is Local SEO?

SEO 203

SEO Website Management Email Marketing Online Ordering 203

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 215

Social Media Online Ordering Coupons Advertising 215

Restaurant Engine

SEPTEMBER 23, 2020

This is a common problem for both new and established restaurants, and it all comes down to marketing. In this article, let’s look at 2020 restaurant marketing trends for your best year yet, and so you don’t have to ask, “Where are my diners?”. Have Someone Dedicated to Marketing. tweet this). Offer a Wi-Fi Exchange.

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2020 Marketing Email Marketing Social Media 95

7 Shifts

NOVEMBER 9, 2022

When done right, email marketing works wonders—you stay top of mind and increase order values. of customers make a monthly purchase based on marketing emails. But what makes email newsletters such an effective marketing strategy for restaurants? Email newsletters are often the first marketing medium to break the news.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Sling

JULY 4, 2021

Restaurant marketing has changed dramatically over the past 20 years. With the rise of the internet and the ubiquity of smartphones and tablets, the vast majority of marketing efforts are concentrated online. But there are still effective marketing channels available offline too. 8) Invite Local Media To A Special Event.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

Restaurant Engine

MAY 8, 2024

You can see that Instagram should be one of your top marketing priorities. Make sure to also include a link to your website or your online ordering site. Use Paid Advertising Social media advertising is still relatively inexpensive, and it’s a great way to get your restaurant in front of more people.

Social Media 59

Social Media Online Ordering Food Order Influencer 59

7 Shifts

JANUARY 31, 2024

Restaurant managers also either oversee or directly respond to online reviews. Marketing & advertising It's your job to ensure the restaurant's seats are full, especially if you're not part of a massive franchise that benefits from corporate advertising.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. For example, consider a post idea: “You can order your morning takeaway coffee in our cafe.”

2024 208

2024 Social Media Customer Experience Events 208

Open for Business

MAY 16, 2024

A website can be a powerful tool for marketing your restaurant. A well-optimized website can improve your restaurant’s visibility in search engine results, making it easier for potential customers to discover you online. Use this email marketing list to communicate updates or special occasions in the future.

Website Management 78

Website Management Email Marketing SEO Seasonal Menu 78

Modern Restaurant Management

DECEMBER 28, 2020

And three, above all, we see the need for digital marketing automation continuing and growing into 2021 and beyond. Restaurant owners are as busy as they’ve ever been, so they will look for marketing platforms that allow them to efficiently and effectively set their marketing campaigns, to drive traffic and growth without added effort.

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2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Squirrel Systems

MAY 3, 2024

From modern POS systems that enhance order accuracy to inventory management software that helps track stock levels in real-time, technology can reduce errors and save time. Online reservation and ordering systems also reduce staff workload and improve the guest experience.

Pricing 98

Pricing Loyalty Program Waste Social Media 98

Modern Restaurant Management

MAY 14, 2020

Ensuring a positive digital customer experience entails optimizing various channels and technological infrastructure to improve how customers navigate a restaurant’s online persona. And with economic uncertainty looming, many consumers are ordering out less frequently and cooking at home more.

Customer Experience 223

Customer Experience Online Ordering Social Media Mobile Ordering 223

Cheetah

JANUARY 13, 2022

From their humble, though ingenious, beginnings as copper tokens and stamps, through the era of credit card clubs, to today’s mobile apps, loyalty programs have become indispensable marketing tools. 3 rd party delivery apps, ghost kitchens and privately owned franchises are all fighting for the same market share.

Loyalty Program 148

Loyalty Program Mobile Ordering Airlines Merchandise 148

7 Shifts

DECEMBER 18, 2019

But if your restaurant successfully markets to college students , and you capitalize on the demand for fast, fresh, and smart lunch options, you might recover some of those losses (and grow your fanbase in the process). On average, students spend between 1 - 2 hours per day on social media , so be sure you’re posting your promotion online!

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

The Restaurant Times

OCTOBER 5, 2021

They are unaware of the benefits that digital marketing can provide to restaurants. . The COVID-19 pandemic has revolutionized the global restaurant business scenario and hence, the online sector has seen a tremendous surge. As a result, today, customers are more comfortable in searching and ordering food online.

Email Marketing 64

Email Marketing Marketing Social Media SEO 64

ChowNow

MARCH 8, 2022

I don’t know about you, but the discount code “123get50percent0FF456” wouldn’t necessarily have me reaching for my phone to place an order. Restaurants that advertised as a “PokeStop” were suddenly flooded with hungry gamers. An effective and creative way to market your restaurant is to run a contest on Instagram. Patrick’s Day.

Mobile Ordering 148

Mobile Ordering Online Ordering Demo Customer Service 148

The Restaurant Times

JANUARY 18, 2022

In recent years, restaurant marketing has gotten considerably more sophisticated. Every company needs a marketing plan that addresses the “Four Ps” of product, pricing, place, and promotion. Those in charge of restaurant marketing and the new business generation encounter intriguing challenges. Google My Business .

Marketing 52

Marketing Social Media SEO Email Marketing 52

The Restaurant Times

JANUARY 13, 2021

Rebranding a restaurant business becomes necessary to keep your restaurant relevant at a time of changing customer preferences and capture a bigger market share. How To Rebrand Your Restaurant Without Losing Market Recognition. Survey your customers using comment cards or online polls. Analyze Competition.

Marketing 104

Marketing Social Media FOH Customer Service 104

Apicbase

AUGUST 5, 2022

If you look under the bonnet, you will see that struggling businesses often lack a clear restaurant marketing plan. Of course, marketing isn’t the only thing that makes or breaks a business, but it does give you an edge when you expand and open in new locations. You don’t need a fancy consultant to do your marketing.

Marketing 97

Marketing Operations Social Media Email Marketing 97

Modern Restaurant Management

JUNE 15, 2021

The ingrained customer behavior over the past year, delivery, mobile orders, curbside pick-up, will likely continue. Digitize Your Ordering Function and Enhance Your Presence. Just prior to the pandemic, off-premises orders accounted for 60 percent of restaurant engagements, according to a National Restaurant Association report.

Technology 203

Technology Loyalty Program Front of House Online Ordering 203

Restaurant Engine

OCTOBER 11, 2023

It’s key to engage with your customers through their online reviews. You can do all the marketing in the world. Just as important, though, is using your strong, positive online reviews to leverage trust and loyalty in your restaurant. Fill your restaurant with the social proof of online reviews. #6:

Social Media 110

Social Media Email Marketing SEO Website Management 110

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By scanning the code, customers can access the restaurant's digital menu and place orders without physical contact or interaction with staff. This reduces the risk of spreading germs and viruses.

Social Media 111

Social Media Email Marketing Front of House Customer Experience 111

Indoor Media

NOVEMBER 4, 2021

You can try these restaurant marketing ideas to spread the word about your takeout business and reach more potential customers. 3 Marketing Basics for Your Takeout Business As a restaurant owner, you can rely on a guide to restaurant marketing to help you. You can also use them on your receipts.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

Sling

OCTOBER 1, 2023

You can be a part of this wide-open market. You’ll gain valuable experience in such foundational business practices as: Marketing Food prep Payroll Menu development Scheduling Suppliers Employee development Networking Customer service The lessons you learn can be directly applied to the catering business you start. That’s great!

Catering 78

Catering License Transportation Advertising 78

Bingage

AUGUST 9, 2019

The kind of marketing that is done today is completely different from what it used to be earlier. Being a New age business owner, one has to adopt top trending restaurant marketing ideas to promote and get easily discovered by the target audience. Here are some restaurant marketing ideas you need to focus on 2019.

Marketing 73

Marketing Social Media Loyalty Program Influencer 73

Modern Restaurant Management

APRIL 14, 2020

The National Restaurant Association launched an industry grassroots education and engagement resource available online at RestaurantsAct.com. Hundreds of restaurants are already taking advantage of this offer in Cox markets nationwide, with presence in ads similar to this one from Pensacola that is running today. .”

Online Ordering 212

Online Ordering Back of House Customer Service Small Business 212