Modern Restaurant Management

AUGUST 7, 2024

That's where old-fashioned consistent marketing efforts comes into play. "It’s "It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting "You want to advertise where your customers are already looking.

Marketing 471

Marketing Email Marketing Social Media Coupons 471

ChowNow

FEBRUARY 12, 2025

This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.

2025 195

2025 Marketing Email Marketing Operations 195

Modern Restaurant Management

NOVEMBER 19, 2020

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. Aside from marketing, a significant portion of the restaurant experience today is nailing the customer’s online order journey.

Online Ordering 539

Online Ordering Social Media Coupons Advertising 539

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

7 Shifts

AUGUST 12, 2021

In today's highly competitive environment, restaurant marketing requires precise, dependable, and complete consumer data. Data acquired about your actual consumers can be used in both online and offline marketing campaigns. Aside from paid advertising, ranking high in local organic search results is critical. Email Marketing.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

SEPTEMBER 21, 2023

Or, if you want information about another city, state, or country, you just need to enter the desired location, like “restaurants in Orlando.” Compared to other advertising forms, like TV or radio ads, local SEO can be a more budget-friendly option for businesses with limited funds. You can do this by mail, phone, or email.

SEO 507

SEO Website Management Email Marketing Online Ordering 507

Modern Restaurant Management

AUGUST 8, 2022

A repeat sale is 30 percent the cost of attracting a new customer, and repeat customers are walking advocates / marketers to new customers, ultimately generating more revenue–and reliable revenue–for less cost. So how can a restaurant drive revenue without time-intensive and costly marketing initiatives? Real-Time Offers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

EATER

OCTOBER 21, 2024

However, if you were to walk into one of PLNT Burger’s at least 12 locations, you won’t find a deluge of information about the environmental impact of eating meat. We get specific,” he says of the need to keep the diner informed of intentional menu substitutions and choices. “We We call it out. You know where it’s from.

Sustainability 328

Sustainability Sourcing Consumer Goods Seasonal Menu 328

Modern Restaurant Management

SEPTEMBER 16, 2020

Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Basant Baruah, Senior Content Marketer, Beaconstac. Below are a few examples of small and big F&B chains applying unique marketing techniques. Here are their insights.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Modern Restaurant Management

APRIL 30, 2021

So it makes good business sense to revamp your marketing strategies. Today, examine the effects the pandemic has had on the restaurant and food service industry as well as five simple but effective marketing techniques to boost your local business. Five Local Marketing Strategies. Highlight Your Safety and Hygiene Protocols.

Marketing 568

Marketing Food Safety Social Media Small Business 568

The Rail

MARCH 25, 2025

By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption. Posting progress updates, sneak peeks of the new location, and staff reactions helps maintain excitement and ensures your audience stays informed.

Social Media 130

Social Media Email Marketing Customer Experience Events 130

ChowNow

SEPTEMBER 30, 2020

When brainstorming restaurant marketing ideas, many restaurateurs seek out strategies that will help bring in new customers. Marketing to your existing customers keeps your restaurant top of mind leading to increased order frequency and higher ticket sizes. Keep customers engaged with email. Start a restaurant loyalty program.

Loyalty Program 397

Loyalty Program Marketing Email Marketing Social Media 397

Modern Restaurant Management

APRIL 14, 2020

This new site is a one-stop hub of critical information for restaurants, employees, customers and industry partners. This map links to state-by-state information, tools and updates covering state laws, regulations regarding closures as well as, eventually, re-openings.

Online Ordering 530

Online Ordering Back of House Small Business Customer Service 530

ChowNow

JANUARY 22, 2021

Market your restaurant app via email. If your online ordering system gives you control over your customer data, you should have a healthy list of email addresses. Send out an email to announce either your app-only promotion or the launch of your new app. You can use a service like Mailchimp to send out promotional emails.

Email Marketing 370

Email Marketing Mobile Ordering Social Media Download 370

7 Shifts

OCTOBER 22, 2024

If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.

Marketing 195

Marketing 2025 Social Media Email Marketing 195

ChowNow

APRIL 4, 2025

You might fulfill the order, but youre left in the dark about who that person is, their contact information, how often they come back, or what they like to order. First-party ordering lets you send tailored marketing directly to your customers. That kind of control can make a huge difference over time.

Ordering 195

Ordering Online Ordering Mobile Ordering Customer Experience 195

Modern Restaurant Management

MAY 21, 2020

Take the Flights restaurant , for example: Partnering up with the Los Gatos Chamber of Commerce, Flights started ‘Feed the Need Bay Area’ to leverage accounting support and marketing talent so that they could support the Bay Area community. Have a Marketing Plan for Reopening. Pick the Right Marketing Channels.

Social Media 539

Social Media Food Safety Cash Management Kitchen Safety 539

ChowNow

FEBRUARY 12, 2021

While your website is the source of truth for information related to your restaurant, customers can also find you on other sites. This is why it’s important your business information is up to date on all relevant platforms. . By claiming a Business Page, you can also take advantage of Nextdoor’s free marketing tools. .

Email Marketing 370

Email Marketing Online Ordering Social Media Customer Service 370

7 Shifts

AUGUST 12, 2020

So far, 2020 has thrown marketing plans, advertising budgets, and restaurant growth out of the window. But as restaurants reopen and business starts to pick up again, it’s important you pick up your marketing plan too. Which is where your restaurant marketing plan comes in. What are they ordering?

Marketing 418

Marketing 2020 SEO Loyalty Program 418

Social Hospitality: Restaurants

SEPTEMBER 27, 2023

The goal of these marketing materials is to form a clear visual identity and convey the desired message to your target audience. These materials can be employed by the brand to add depth and authenticity to websites, social media platforms, email campaigns, press kits, and other marketing endeavors.

Social Media 436

Social Media Email Marketing Uniforms Sourcing 436

The Rail

AUGUST 4, 2022

With global restaurant brands gobbling up more of the market, it has become extremely challenging for small restaurants to compete and gain loyal customers. Thankfully, email marketing for restaurants can help you pull in your target customers ! 3 Reasons You Should Consider Using Email Marketing for Your Restaurant.

Email Marketing 130

Email Marketing Marketing Online Ordering Loyalty Program 130

Restaurant Business

JUNE 18, 2025

Bubbakoo’s officials did not immediately respond to requests for more information. Louis, said it has a history of investing in founder-led businesses with opportunities to scale. The firm’s portfolio also includes Freddy’s Frozen Custard & Steakburgers. Members help make our journalism possible. Sign up here.

Fast Casual 167

Fast Casual Leadership Franchise Franchising 167

The Restaurant Group

MAY 31, 2025

Restaurant email marketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Email marketing is a budget-friendly, highly effective strategy ideal for small restaurants.

Email Marketing 78

Email Marketing Loyalty Program Online Ordering Seasonal Menu 78

ChowNow

JANUARY 6, 2021

Customer information, including names, email addresses, and order history, is essential for both customer retention and acquisition. Instead of helping you promote your business, they use this data to market other restaurants to your customers. Learn More: Is a Branded Ordering App the Right Choice for Your Restaurant?

2021 370

2021 Mobile Ordering Online Ordering Download 370

7 Shifts

AUGUST 18, 2024

You'll have late nights and have to work on weekends and public holidays The market is saturated with loads of competition. This document will outline your bar's concept, menu, marketing strategy, and financial projections. Sourcing the Right Equipment Your budget, target market, and concept will dictate your equipment needs.

Bar 370

Bar License Email Marketing Customer Service 370

Indoor Media

AUGUST 26, 2020

Auto repair email marketing is a great tool to help you do that. Quality customers make your shop thrive, and auto repair email marketing gives you direct access to their inboxes. You don’t want to send emails just for the sake of sending them, so we’ll show you how to best approach it. Constant Contact.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

The Rail

MARCH 21, 2023

They help with everything from always have an updated menu, to faster service, to direct in-house marketing, and even less stressful staff! By placing QR codes in strategic locations throughout the restaurant, your guests can easily access the information they need without needing physical menus or lengthy interactions with waitstaff.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

Indoor Media

SEPTEMBER 30, 2020

While it’s very tempting to focus on digital marketing for your auto shop , don’t pass on tried and true methods like direct mail. In fact, today’s digital landscape is not much more than an extension of the things that have been working in advertising since the first “sale!”

Coupons 148

Coupons Advertising Email Marketing Customer Service 148

ChowNow

FEBRUARY 18, 2021

This critical information—such as email addresses, ordering trends, and so on— can help spur business decisions and inform data-driven restaurant marketing tactics. In contrast, the typical ChowNow restaurant location has about 2,228 customers in their database that they can market to.

Marketing 195

Marketing Email Marketing Social Media Online Ordering 195

Modern Restaurant Management

APRIL 2, 2020

One of the ways they are doing this is by providing information and insights to make it easier for them to find new ways of conducting business. The site will be continually updated to provide Southern Glazer’s customers with a one-stop-shop for the latest information as the COVID-19 pandemic continues to evolve.

Employee Relations 516

Employee Relations Healthcare Online Ordering Customer Service 516

Restaurant Engine

NOVEMBER 11, 2020

According to one email service provider , email marketing outranks popular marketing tools like social media, SEO, and PPC advertising. This means email marketing for your restaurant is more important than ever. Let’s look at the most effective email marketing subject lines for restaurants.

Email Marketing 96

Email Marketing Marketing Coupons Mobile Ordering 96

SpotOn

NOVEMBER 21, 2024

With this information, you'll know how many employees to schedule and how many food supplies to order. Your loyal customers are your best advocates, and when they give someone a gift card from your restaurant as a present, they’re spreading holiday cheer and helping you attract new customers without spending a dime on advertising.

Loyalty Program 98

Loyalty Program Seasonal Menu Email Marketing Cash Management 98

Modern Restaurant Management

AUGUST 17, 2020

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features consumers' dining desires, the power of personalization and the untapped opportunity in localized marketing. Limited-service restaurants continue to be the clear winners in the market share battle within the leisure category.

2020 493

2020 Mobile Ordering Loyalty Program Food Safety 493

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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Seating Email Marketing Marketing SEO 221

Modern Restaurant Management

DECEMBER 21, 2020

We quickly pivoted to offer Family Meals To Go and have continued to expand our third-party delivery partnerships in key markets, which has contributed to our continued growth, even during one of the most difficult years on record for so many restaurants. Dennis Becker, CEO, Mobivity. Despite that sales are still down?

2020 450

2020 Online Ordering Customer Experience Point of Sale 450

Goliath Consulting

JUNE 8, 2019

These are the specials that your sales rep will inform you of as the incentives arise and work mutually to the restaurant and distributor’s advantages. Most brands have on-premise advertising budgets to alert the public of their brand or new products set for release. Buy two bottles, get one free.” Try an onsite promotion.

Bar 250

Bar Email Marketing Merchandise Equipment 250

Goliath Consulting

SEPTEMBER 7, 2023

In this post, we’ll outline top digital marketing strategies that every restaurant should consider to stay competitive in the current digital landscape. Beyond basic information, include detailed menus, daily specials, and an events calendar. Email Marketing: Beyond Newsletters Segment your email list based on preferences.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195