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Building a restaurant marketing budget can feel overwhelming. With tight margins, unpredictable cash flow, and endless marketing options, its hard to know how much to spendor where to spend it. Creating an effective marketing budget doesnt have to be all that complicated. The good news?
Let’s explore 26 proven online marketing strategies to help your restaurant thrive. Target location-specific searches for more visibility The ultimate goal of your online marketing campaigns should be to bring in local customers to your restaurant. To do so, you must have an optimized website and engaging social media profiles.
Continue to Site >>> Menu Waffle House lifts 50-cent egg surcharge as prices fall Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains Top 100 Independents Future 50: Emerging Brands (..)
09, 2025 Facebook Twitter LinkedIn Kraft Heinz Versatile, consistent, and built for culinary creativity, Philadelphia Cream Cheese is The Original that chefs trust to do it all.
This guide will teach you everything you need to know about getting started with restaurant marketing. By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door.
Toward the end of the quarter, the chain began advertising delivery on TV and elsewhere. Its white-labeled delivery offering with Uber has become a significant sales driver, accounting for 3.5% of sales in the quarter. About 40% to 50% of those sales were incremental, and takeout sales overall rose 20% year over year.
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. So when we develop a brand’s marketing strategy, we take into consideration operational factors.” “That’s the difference. We’ve been there.
As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.
The sale comes just four years after Olo went public, and ends a difficult period on the public markets. Its core product is online ordering, but it has expanded into marketing and customer engagement as well as payment processing. per share for the online ordering and payment company just four years after Olo went public.
If you feel that digital marketing isn’t giving your local restaurant the results you need, then it's time to explore more targeted strategies. Local restaurant marketing can help you reach your target audience more effectively. Local restaurant marketing can help you reach your target audience more effectively.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. A restaurant marketing strategy that works for a sports bar might fall flat at a vegan cafe. Restaurant Promotion Ideas Your Customers Will Love You dont need a full-fledged marketing team to pull off these promotions.
By Jordan Hayes, Contributor Relocating a restaurant is a major event that offers an opportunity to rebrand, refresh, and create excitement among your customers. By using a combination of digital and traditional marketing strategies, you can turn your restaurants move into a celebration rather than a disruption.
The 20 puree flavor possibilities were eventually narrowed down to six that were test marketed in Michigan. In the future, Kahn and the team are working on food pairing suggestions for the drinks, tequila tasting events and possibly, tequila subscriptions. “We It improves the flow,” she added.
Domino’s Chief Marketing Officer Kate Trumbull said in a statement that there are 34 million potential combinations of one of the chain’s pizzas, effectively making this a discount on 34 million products, at least through Aug. The deals intensify a tradition of value marketing in the pizza business. Little Caesars is offering a $9.99
They are popping up more often in conversations this year, and they point toward deeper trends in the restaurant tech market. Retail media network “A type of advertising platform that allows retailers to sell ad space on their digital channels to third-party brands.” In this case, restaurants are the advertisers.
Video marketing is an essential tool to captivate audiences, drive foot traffic, and win the fierce battle for online attention. Taking it a step further than high-quality images , video marketing taps into the sensory appeal that text and photos cant achieve. Special events make for good video content as well.
Promote your special events and themed nights to both current customers and your target audience. One way to do this is with special events and theme nights. Not only do these special events bring in new people, but they may also help you gain back customers who havent dined with you in a while.
Premium Technology Olos restaurant tech odyssey will continue in private Tech Check: After a rocky few years on the public markets, the online ordering giant will continue its quest for “hospitality at scale” under a new owner. That outsider has now left, leaving the company with more uncertainty. That doesn’t mean it’s not expensive there.
Menu RATIONAL’s iCareSystem AutoDose helps you keep your oven clean without the extra effort Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains Top 100 Independents Future 50: Emerging (..)
That led to selling bagels at farmers markets. and Bruegger’s, Jeff sees a world of opportunity for bagels made better, especially in markets he sees as “bagel deserts.” The pandemic was in full swing, and we got really busy, like 300-400 DMs whenever we dropped a menu,” he said. We’d sell out. We went full bagel,” he said.
Restaurant emailmarketing is your secret ingredient to standing out, creating memorable dining experiences, and significantly boosting revenue by nurturing strong customer relationships. Why It Helps Small Restaurants Emailmarketing is a budget-friendly, highly effective strategy ideal for small restaurants.
The three-unit chain has two more under construction in the Tampa Bay area, and another five to seven are planned in 2026, reaching the Orlando market. But Tampa-based Greenlane is among a growing number of fast-casual concepts making freshly prepared salads a drive-thru option. All are company owned and there are no plans to franchise.
Premium Financing The market for restaurant chains is heating up The Bottom Line: A pair of firms are reportedly making a play for Papa Johns, and Bojangles is apparently on the market again. Consumers still want great in-store experiences, even if they don’t always use them.
11, 2025 Facebook Twitter LinkedIn Huddle House will add drive-thrus as it moves into more urban and suburban markets. | Many of the changes it is making are intended to help it adapt to these new markets. That means you can now get boba at Perkins. By Joe Guszkowski on Jun.
Your restaurant can tap into additional revenue by offering a private dining room for personal gatherings, corporate holiday events, private parties, wine tasting, and special menus. Use email and social media to promote gift cards and drive holiday sales. Use a POS system that integrates with loyalty and marketing tools.
You can enhance the event with features like team-themed dishes, contests, drink specials, and more. You can offer a small discount for pre-orders, which can be advertised through social media, email, and in-store promotions to get customers excited ahead of time.
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The company plans to expand into more markets and expects to have thousands of bots on the ground by the end of the year, which it says will give it the largest autonomous vehicle fleet in the world. Sam Altman, the CEO of OpenAI and an existing Coco investor, contributed to the fundraising round. Members help make our journalism possible.
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It’s easy to score what’s marketed as a Dubai Chocolate Bar at specialty retail food stores; in New York City a 7-ounce bar sells for about $19. You can also buy them on Amazon and at some Costco locations.
Photo: Shutterstock San Francisco-based delivery service DoorDash announced Friday that it has completed its purchase of SevenRooms, a New York-City-based reservations and marketing platform for restaurants. It’s been a little over a month since DoorDash announced it was buying both SevenRooms for $1.2 billion, both in cash.
Continue to Site >>> Menu An idea from a Burger King guest inspires the new BBQ Brisket Whopper Newsletter Search Restaurant Business Search Login Subscribe Newsletter Login Subscribe Topics Consumer Trends Food Beverage Emerging Brands Operations Technology Marketing Workforce Leadership Financing Data Top 500 Chains Top 100 Independents Future 50: (..)
This graphic shows those slowdowns using two-year same-store sales data to filter out one-time events. The company’s real versus its perceived value could suggest marketing issues, for instance. The simple fact of the matter is that the first quarter was difficult and it hit a lot of restaurant chains.
In the first week, Lime Fresh sold over 300 pizzas with no marketing, “which is pretty good for a taco stand,” said Pavano. Now the marketing push is on, and there’s a possibility of line extensions if the sales support that move. Those aggregators have become vital for Domino’s market share, and other chains too.
marketing retail News Heather Lalley is the managing editor of Restaurant Business, Foodservice Director and CSP Daily news. Members help make our journalism possible. Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.
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Difference between reputation and brand image Your brand image is how you market your restaurant through logos, menus, and advertisements. You can also request feedback through follow-up emails or texts within a day or two, while their positive feelings remain strong.
Photo: Shutterstock DoorDash is doubling down on its advertising business. It’s part of a major expansion of the company’s advertising business, DoorDash Ads, which currently allows restaurants to buy promotions and sponsored listings within the DoorDash marketplace. For Amazon, advertising has become a $50 billion annual business.
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Guests get free food and operators gain a database of loyal customers, a tool for increasing sales, and a way to differentiate themselves in a competitive market. Your loyalty program expenses fall under your marketing budget. Host a launch event Don't forget about the offline world, too.
Utilizing EmailMarketing Promoting Special Deals and New Menu Items Emailmarketing helps restaurants highlight specials to past guests. Utilizing Space for Promotions Tabletop Advertisements Highlight Specials Menus should include highlighting specials in visible spots. boosts engagement.
Formerly with Yum Brands, Davenport worked with Pizza Hut for more than nine years, including as managing director for global franchise markets and managing director for the Middle East, Turkey and Africa. Bailey Richard is the new director of marketing, communications and compliance. and Hardee’s.
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