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Location-Based Mobile Advertising: A Guide for Restaurants

Modern Restaurant Management

Luckily that’s easier today with mobile advertising and restaurant owners should consider embracing this modern technology to market their business effectively. One of the most personal forms of mobile marketing, targeting based on location, has two main strategies every restaurant owner should be aware of.

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Beyond Menus: Creative QR Code Uses for Restaurants

Modern Restaurant Management

Include social media in your digital marketing strategy. QR codes bridge the gap between online and offline customer experiences, offering valuable and necessary information that increases engagement. Up the personalization ante by providing QR code ordering. Give patrons several payment options when ordering through QR codes.

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What’s the Best Way to Advertise a Small Business?

Indoor Media

While we are a bit biased and believe our advertising is the first, best way to advertise for all small businesses, we also believe that every business owner should explore the best way to advertise for themselves. Step 1: Define Advertising Success. The purpose of advertising is to increase profits.

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How to write a restaurant marketing plan that puts butts in seats [Ideas and Strategies]

7 Shifts

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It all starts with a great marketing plan. Your marketing plan is the cornerstone of your restaurant's success and business plan. Marketing Plan Template.

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What are the 4 Ps of marketing, anyway?

Open for Business

The “4 Ps of marketing” may sound like blah business jargon to restaurant types, but these four principles—product, price, place, and promotion—can magnetize new guests and keep regulars coming back. Here’s how to put the 4 Ps of marketing to work for your restaurant, plus a few examples to get you started.

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Tips for Keeping Restaurants Afloat as COVID Cases Spike

Modern Restaurant Management

New Marketing Tactics Can Help Reach Target Customers. It is no secret that marketing is a way for restaurants to keep up with loyal customers and engage with new ones. The Customer Online Journey Needs to be at the Forefront. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

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The Best Way to Advertise Your Salon

Indoor Media

This is partly because of the rise of online subscription companies that market quick, mail-order DIY treatments but also because customers can be nervous to try new salons or services. Targeting is finding where your customers live, work, and play and advertise to them in those locations.