Embrace the Suck

MAY 24, 2023

We're curators of memorable experiences for others. Take the initiative, communicate, and show genuine interest in their capabilities. Step 3: Scout for Personality, Not Just Skills During the hiring process, we sometimes over-emphasize experience while undervaluing the importance of personality.

Recruiting 327

Recruiting Coaching Hiring Customer Experience 327

SpotOn

MARCH 12, 2024

In her role, Cohen sets the restaurant marketing strategy, develops social media ads, and tracks the success of their online advertising and email marketing. For months, Cohen has been using Marketing Assist, an automated marketing tool that creates customized email, Facebook, and Google marketing campaigns. Direct Mail.

Email Marketing 98

Email Marketing Social Media Advertising Online Ordering 98

Modern Restaurant Management

JANUARY 22, 2024

But precisely, how can you determine what customers want? How can you adjust your B2C marketing strategy to align with their needs and provide an elevated culinary experience? Businesses must remain ahead of the curve by checking all the correct boxes as customer tastes evolve at an unparalleled pace.

Loyalty Program 182

Loyalty Program Dietary Restrictions Mobile Ordering Social Media 182

Bingage

DECEMBER 5, 2019

Well, social media is a quite familiar term for everyone! When it comes to building a marketing strategy to increase restaurant business sales , social media and online marketing is an unavoidable element. and how to take photos that are customer-friendly and proper social media monitoring.

Social Media 98

Social Media Marketing Consumer Goods Influencer 98

Modern Restaurant Management

MARCH 30, 2022

Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation. Automating customer service tasks helps to improve the customer experience. Improving customer service. Improved communication.

Front of House 180

Front of House Social Media Email Marketing Point of Sale 180

Modern Restaurant Management

AUGUST 8, 2022

But one thing is a universal truth: Without customers at your tables you will fail. Customers come in many forms, so often the focus is on new customers, but the reality is that repeat, loyal customers are really the starting point. According to Cisco, 96 percent of customers prefer a business that offers free WiFi.

Loyalty Program 188

Loyalty Program Social Media Email Marketing Point of Sale 188

Modern Restaurant Management

MAY 16, 2023

In today's fast-paced world, quick-service restaurants (QSRs) are constantly looking for ways to attract new customers while keeping their existing ones happy. By displaying menu items, offers, and specials on screens, QSR operators can effectively communicate with their customers and influence their purchasing decisions.

Loyalty Program 156

Loyalty Program Seasonal Menu Advertising Customer Experience 156

7 Shifts

OCTOBER 9, 2019

Having an online presence that’s consistent, accessible, and engaging is one of the best ways for your restaurant to make a great first impression to prospective customers. Engage your Customers with Loyalty Programs Restaurant loyalty programs have come a long way from the days of the “10 stamps on a business card = 1 free beverage” system.

Loyalty Program 284

Loyalty Program Marketing Social Media Mobile Ordering 284

Modern Restaurant Management

SEPTEMBER 16, 2020

Customers are going to be hesitant to dine indoors. By providing a safe, pleasant and healthy indoor dining experience, and promoting and marketing it to your new and past customers, restaurants can help to hasten the return of customers and keep everyone safe. An app-first experience for restaurant chains.

Marketing 234

Marketing Social Media Food Safety Email Marketing 234

MBB Hospitality

DECEMBER 22, 2020

Social media advertising is something that has become absolutely necessary in this new age of technology. Making sure you are noticed on social media networks is one of those things that is the difference between a successful and unsuccessful restaurant. 2 Order Through Social Media.

Social Media 52

Social Media Ordering Advertising Reservations 52

Modern Restaurant Management

AUGUST 14, 2023

A sophisticated approach to business branding creates an identity and evokes an emotional connection with potential customers. The best restaurant branding ideas encompass the overall experience and perception people have of your restaurant — communicating your values, personality, and unique offerings.

Social Media 167

Social Media Book Customer Experience Design 167

7 Shifts

NOVEMBER 1, 2022

They're people leaders, customer service providers, line cooks, inventory managers, occasional bartenders, public relations reps, number crunchers, and even marketers. It is your roadmap to attracting and retaining customers. Identify Target Customers. Restaurant owners and operators wear a lot of hats. Table of Contents.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 397

Management Management Kitchen Safety Front of House 397

7 Shifts

OCTOBER 22, 2019

In a social media-heavy world, the visual appeal of a restaurant has become more important than ever. Instagram is now reshaping the way diners consume their food, and in return restaurants have changed to accommodate the need for “ Instagrammable ” experiences. That’s where a well-rounded Instagram strategy comes in.

Marketing 284

Marketing Social Media SEO Consumer Goods 284

Indoor Media

SEPTEMBER 19, 2017

billion on advertising according to research from 2013. With so much being spent on advertising we have to wonder, “How much of that $6.4 billion is spent on advertising tactics that actually work?” Let’s review three types of restaurant advertising that have a great track record and are easy on the wallet.

Advertising 78

Advertising Coupons Social Media Loyalty Program 78

Open for Business

MARCH 21, 2023

Both terms refer to the same thing: getting people to talk about your business and growing your customer base. Because word-of-mouth marketing is an unpaid form of advertising, you can use this important tool no matter your restaurant’s marketing budget. Word-of-mouth marketing is a form of organic advertising.

Marketing 78

Marketing Social Media Email Marketing Customer Experience 78

Next Restaurants

JUNE 30, 2020

carminesnyc reposted customer content on their Instagram Stories to highlight their charitable efforts during the pandemic. Advertise & Promote Your Restaurant on Social Media. Social media channels like Instagram are more important now than ever. Use this time to modify your social media plan.

Social Media 160

Social Media Email Marketing Online Ordering Food Safety 160

Modern Restaurant Management

MAY 26, 2023

This can not only lead to a weakened brand image, but also outright customer dissatisfaction. Egregious and extreme cases of brands being emotionally “tone dead” can cause a brand to be publicly “flamed” on social media and elsewhere. What notoriously upsets them?

Hospitality 101

Hospitality Social Media Customer Service Email Marketing 101

7 Shifts

NOVEMBER 9, 2022

As a restaurant owner, you know how difficult it is to win a customer's attention and make them keep coming back to your restaurant. Consumer-facing industries like food & beverage see more short-term purchases based on emotional triggers—which means maintaining a healthy bottom line becomes a challenge without a dedicated customer base.

Email Marketing 195

Email Marketing Loyalty Program Social Media Point of Sale 195

Modern Restaurant Management

DECEMBER 28, 2020

I think that guests will be choosy with where they go out in the future, and concepts that provide an authentic and safe experience will definitely have the edge. The younger generations don’t just want great food, they expect memorable experiences. Britt Mills, Senior Director of Customer Experience at Mobiquity.

2021 230

2021 Mobile Ordering Loyalty Program Kitchen Safety 230

Open for Business

MARCH 23, 2023

Having a marketing person is one of the best ways to grow your customer base, keep guests engaged, and raise your business’s public profile. Here are some of the restaurant marketing roles you might consider adding to your team: Social media manager A social media manager is responsible for a restaurant’s social media strategy.

2023 78

2023 Marketing Social Media Email Marketing 78

Modern Restaurant Management

OCTOBER 11, 2021

Before you move forward with a communications strategy, it’s important to know what niche marketing is and why it’s important. When you take these factors into consideration, you can find the customers most likely to be interested in your restaurant. Existing Customers. Connect with Online Communities.

Marketing 197

Marketing Food Truck Fine Dining Fast Casual 197

Squirrel Systems

OCTOBER 2, 2023

Omnichannel marketing is a strategy for restaurants that can drive greater customer loyalty, brand awareness, and repeat visits from guests. They use email, SMS marketing tools, online advertising, and other tactics, typically known as multichannel marketing. Returning guests don’t want to be treated as if they were a new customer.

Marketing 52

Marketing Loyalty Program Social Media Email Marketing 52

Indoor Media

SEPTEMBER 16, 2020

Once established and done consistently, it gives you credibility among your competitors and builds trust with your customers. Branding is the most powerful marketing tool you have and tells customers what they can expect from your services. It drives new customers in and keeps the old ones coming back.

Email Marketing 131

Email Marketing Advertising Customer Service Social Media 131

7 Shifts

DECEMBER 18, 2019

Hootsuite’s top three benefits of implementing a UGC strategy include: Promoting authenticity; Building trust; and Driving purchasing decisions Put UGC to work for your restaurant by inviting diners to post a photo of their lunch on social media (tagging your business, of course) for a chance to win a meal on the house.

Specials 362

Specials Food Truck Seasonal Menu Social Media 362

Modern Restaurant Management

MAY 21, 2020

The news may raise concerns for both customers and operators alike because it’s no secret just how contagious COVID-19 can be in public places. With less inventory and even fewer customers coming in, we recommend that you widen your margins and revamp your offerings. Instead, you can reach a compromise in your menu.

Social Media 216

Social Media Food Safety Cash Management Kitchen Safety 216

Modern Restaurant Management

DECEMBER 21, 2020

Based on necessity and a will to survive, restaurants in every sector of the industry have been pivoting to meet customer expectations. All restaurants will need to understand their consumer and know the new customer journey better than ever before. Digital advertising will become high priority. Marketing Strategy Will Adapt.

2021 191

2021 Email Marketing Online Ordering Advertising 191

Modern Restaurant Management

JANUARY 9, 2020

Considering that almost 70 percent of consumers drink at least two cups of coffee a day , you need to create a marketing strategy that targets all customers from first-time buyers to repeat purchasers. Attracting New Customers. The first part of your marketing strategy should be focused on attracting new customers.

Marketing 191

Marketing Email Marketing Loyalty Program Social Media 191

Modern Restaurant Management

AUGUST 6, 2020

The restaurant dining experience has changed forever and menu items must also adapt to these times. First, it is important to develop a tighter menu with a focus on customer favorites and high margin items, replacing underperforming dishes with a rotation of new products that can excite and retain customers. Re-engineer Menus.

Front of House 213

Front of House Inventory Food Safety Social Media 213

Modern Restaurant Management

MAY 18, 2021

We bought gift cards for future use, donated to employee relief funds, and shared our favorite spots on social media. ” At PepsiCo, our Foodservice team works with customers across the industry including franchise and locally-owned restaurants, so we’ve seen first-hand the challenges and opportunities around delivery.

Delivery 169

Delivery Kitchen Safety Social Media Online Ordering 169

Modern Restaurant Management

JANUARY 22, 2021

Apple has announced plans to restrict its IDFA (identifier for advertisers) in 2021. Operations have shifted to a more digital experience. It’s clear that not only have data practices changed, but so has customer behavior. Zero-party data is any data a customer chooses to share with a brand in some sort of value exchange.

Marketing 204

Marketing Email Marketing Loyalty Program Point of Sale 204

Indoor Media

AUGUST 9, 2021

Advertising is all about raising brand awareness and attracting new customers, right? It’s just as important to maintain and please your existing customer base. Your existing customer base is the foundation of your future customer base. This is because your existing customers are already your best customers.

Advertising 78

Advertising Social Media Email Marketing Customer Service 78

7 Shifts

JANUARY 31, 2024

This includes greeting guests and thanking them for their patronage, conducting tableside checks, and resolving any customer complaints quickly, effectively, and empathetically. The best restaurant managers take customer service a step further, recognizing regulars and personalizing service for a more memorable guest experience.

Management 195

Management Management Kitchen Safety Front of House 195

Modern Restaurant Management

FEBRUARY 10, 2020

Your customers will recognize your business (or not) by your logo. But, if you have a playful style that could be embodied by a mascot character, consider developing a fun mascot figurehead to speak directly to your customers from your social media posts, signage, menu, website, and maybe even merchandise. Your Website.

2020 222

2020 Uniforms Online Ordering Design 222

Next Restaurants

FEBRUARY 6, 2023

Much has been done for allergen-awareness in recent years, from the rise of popular health trends like gluten-free diets and increased exposure to allergen incidents through social media, but with 200,000 Americans admitted to hospital for allergic reactions to food every year, more can be done.

Allergens 117

Allergens Marketing Fine Dining Food Safety 117

Modern Restaurant Management

JUNE 12, 2023

For example, if you’re near a coast that experiences flash floods, stock up on sandbags and waterproof containers so you don’t need to rush for a bunch of emergency supplies at the last minute. Even better, capitalize on the moment and attract more guests by extending happy hour or advertising a pricing special.

Kitchen Safety 88

Kitchen Safety Online Ordering Outdoor Communication 88

7 Shifts

SEPTEMBER 19, 2022

The restaurants that are able to keep employees around treat the employee experience with as much regard as the customer experience, if not more. Establish Clear Lines of Communication. Communication breaks down. 72% of employees ranked team communication as necessary to their satisfaction at work.

Front of House 195

Front of House Back of House Cash Management Customer Experience 195