The Rail

NOVEMBER 10, 2023

While word-of-mouth and organic traffic are valuable, there's no denying the potency of paid advertising in driving sales. Let's explore how to harness the power of paid advertising to boost your restaurant's sales. Your advertising strategy should be tailored to appeal to the specifics of your demographic.

Advertising 147

Advertising Loyalty Program Email Marketing Mobile Ordering 147

Modern Restaurant Management

FEBRUARY 17, 2020

Yelp’s new enterprise advertising products provide brands with greater control over how they promote their business on Yelp, and a more effective way to measure what resonates with their audiences. “Brand advertisers appreciate Yelp’s ability to help them reach high-intent consumers with relevant and effective content.

Sports 383

Sports Point of Sale Entertainment Customer Experience 383

The Rail

MARCH 21, 2023

Additionally, QR codes on tables can be customized with marketing promotions or other information, such as the restaurant's social media handles or loyalty programs , providing an easy and effective way for businesses to engage with their customers. It also saves time and improves the overall dining experience.

Social Media 278

Social Media Email Marketing Front of House Customer Experience 278

7 Shifts

OCTOBER 31, 2022

Sticking with the above example of a coffee shop, you may want to talk about your restaurant advertising ideas for millennials, like using TikTok marketing to promote your menu items and an app-based loyalty program. Manager Log Books. US Chamber: 64 Grants, Loans and Programs to Benefit Your Small Business.

Point of Sale 397

Point of Sale Back of House Document Download 397

Modern Restaurant Management

DECEMBER 12, 2019

An inaugural loyalty program (September). "As someone deeply committed to spreading a message of acceptance and inclusion, I'm proud to join Pizza Hut and First Book in their mission to increase access to books that represent – and celebrate – all children." A rebrand (June). " Karamo Brown.

Franchising 275

Franchising Franchise Loyalty Program Book 275

Indoor Media

FEBRUARY 15, 2021

The research report emphasized that “Successful restaurants use extensive and continued training programs customized to the modern learner to improve information retention.” Interestingly enough, one of the biggest concerns for guests was “Loyalty Programs.”

Loyalty Program 148

Loyalty Program Email Marketing Advertising Small Business 148

Modern Restaurant Management

SEPTEMBER 30, 2020

Whether partnering with a third party or launching your own, it's important to make it as easy as possible for customers to book a table at your restaurant. Restaurants that aren't already offering some kind of loyalty program should consider creating one, especially as consumers' grip on their wallets have tightened.

2020 474

2020 Mobile Ordering Guest Recovery Customer Service 474

Goliath Consulting

SEPTEMBER 7, 2023

Mobile Optimization: The Pocket Sommelier With mobile searches surpassing desktop, it’s essential to: Streamline the booking process. Digital Loyalty Programs: Point, Click, Reward Digitize loyalty rewards to make the collection and redemption process seamless. Include exclusive discounts or early-access deals.

Marketing 195

Marketing SEO Email Marketing Mobile Ordering 195

7 Shifts

FEBRUARY 8, 2024

Manager Log Book Synced with 7shifts employee management software, the Manager Log Book is the perfect place to take shift notes on the go and centralize them in one place. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 367

Management Management Operations Mobile Ordering 367

7 Shifts

JANUARY 7, 2021

To help, we’ve created the ultimate restaurant marketing guide, covering strategy, creative, branding, marketing channels, paid and unpaid advertising, and so much more. There are many restaurants who’ve never touched advertising or social media, and they’ve been the neighborhood’s go-to spot for decades. Need some inspiration?

Marketing 195

Marketing 2021 SEO Loyalty Program 195

7 Shifts

FEBRUARY 8, 2024

Manager Log Book Synced with 7shifts employee management software, the Manager Log Book is the perfect place to take shift notes on the go and centralize them in one place. You’ll also gain powerful data into your guests’ behavior and preferences, which you can feed back into your marketing efforts or your loyalty program.

Management 352

Management Management Operations Mobile Ordering 352

Indoor Media

SEPTEMBER 26, 2017

Sure, friends and family were supportive when you started, and colleagues in the industry gave you advice, but it wasn’t until you were in the weeds that you fully understood the requirements of running (and advertising) your counter-service restaurant. You should consider creating a rewards program that gives an incentive to return soon.

Fast Casual 78

Fast Casual Advertising Casual Social Media 78

Indoor Media

AUGUST 10, 2017

From strategically placing products in areas that inspire consumers to buy to harnessing the power of coupon advertising, grocery store chains take numerous approaches to influence how consumers purchase their products. Costco’s members-only program not only creates proud, card-carrying members, but it builds customer loyalty.

Advertising 78

Advertising Coupons Consumer Goods Loyalty Program 78

7 Shifts

JUNE 16, 2024

These strategies can combine traditional restaurant advertising techniques like pamphlets, billboards, and radio promotions with modern ideas like running paid ads, advertising on social media, and collaborating with influencers. Then, after about 5 purchases, you can give them a free drink upgrade or a free dessert.

Marketing 195

Marketing 2024 Email Marketing Social Media 195

Social Hospitality: Restaurants

SEPTEMBER 3, 2019

Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. Increased restaurant bookings.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

Social Hospitality: Restaurants

OCTOBER 21, 2019

Theories such as The Illusion of Scarcity, Social Proof and Mere Exposure can increase your foot traffic drive profits, and generate essential guest bookings. Restaurant loyalty programs can also be supercharged with psychological techniques, developing engaged customers that last. Increased restaurant bookings.

Marketing 150

Marketing Social Media Loyalty Program Email Marketing 150

7 Shifts

NOVEMBER 1, 2022

Many local restaurants have never touched advertising or social media; they've been the neighborhood's go-to spot for decades. Their business grows by word of mouth—one of the best marketing tools in the book. This could be as simple as paid social advertising, great signage, an ad in the local paper, or a television appearance.

Seating 221

Seating Email Marketing Marketing SEO 221

7 Shifts

JULY 1, 2024

Your business name will also appear on your marketing materials, staff uniforms, menu, social media accounts, and advertisements, so make sure it isn't too long or complicated. It also has other functions, such as manufacturing and importing tobacco and advertising and labeling alcohol.

Bar 221

Bar License Food Supply Restaurant Law 221

7 Shifts

JANUARY 31, 2023

Prepare special offers for people ordering online With this busy day, most people won’t even get the chance to book a table. If you have a coupon book, be sure to include this message in the book as well. Recommended Reading: How To Create a Restaurant Loyalty Program + Ideas 7. The possibilities are endless!

Specials 195

Specials Online Ordering Email Marketing Loyalty Program 195

Indoor Media

AUGUST 26, 2020

Introduce a Loyalty Program. You can capitalize on this and reward customers who spend more by introducing a loyalty program. Let’s say you want to introduce this loyalty program to any customer who spent at least $200 at your shop in one visit. This message would be best for these customers: New customers.

Email Marketing 113

Email Marketing Marketing Loyalty Program Coupons 113

Indoor Media

NOVEMBER 4, 2021

You can update your restaurant marketing plan with some fundamental local restaurant advertising basics, which include: 1. For example, you can advertise lunch delivery discounts if you get a lot of dinner delivery orders but few lunch orders. You can also put your menu into them so that your customers can order again.

Loyalty Program 78

Loyalty Program Email Marketing Social Media Advertising 78

BNG Point of Sale

JANUARY 19, 2021

The ordering programs are even compatible with smartphones. Some programs are intuitive that customers can order food themselves online or at the table and pay with their credit card. Today’s POS programs help kitchen staff receive orders without waiting for staff to re-enter them into the main system.

POS 98

POS Cash Management Mobile Ordering Point of Sale 98

Open for Business

APRIL 3, 2023

Promotion This P covers anything you do to attract guests, including: Digital marketing Paid advertising PR campaigns Organic marketing Promotion is how you reach your potential guests to let them know about your restaurant and why they must book a reservation. Remember, word of mouth isn’t just person-to-person conversations.

Marketing 78

Marketing Email Marketing Social Media Online Ordering 78

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. OpenTable charges $1 per cover book on the website and $0.25 per cover if booked on your own website. This relief program has ended.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Cheetah

SEPTEMBER 23, 2020

Most restaurants today are using online ordering and reservation software to streamline their table booking process to avoid having to deal with no-show clients and empty eateries. OpenTable charges $1 per cover book on the website and $0.25 per cover if booked on your own website. All this leads to increased profits.

Reservations 78

Reservations Website Management Online Ordering Mobile Ordering 78

Restaurant365

APRIL 9, 2020

Keep in mind how different groups respond to different advertising. This “user-generated content”, shared freely on social media, is a valuable kind of free advertising. Remarketing ads aren’t placed in Google search results, but rather, on a website where Google advertising space has been purchased.

Marketing 88

Marketing Social Media Mobile Ordering Email Marketing 88

Touch Bistro

JULY 15, 2021

Though every company is a bit different, most offer easy advertising options for your restaurant. Having a profile on sites like Google, Yelp, and Trip Advisor will naturally improve your chances of getting listed in these top three results and benefit from more bookings and more money. Create Your Social Media Profiles.

Marketing 77

Marketing 2021 Email Marketing Social Media 77

Restaurant365

NOVEMBER 19, 2019

In addition, more than half of smartphone users report using their phones to take advantage of special deals, rewards, or loyalty programs from restaurants. Restauranteurs already using social media with their brands should consider expanding into other areas like social media advertising, text and email marketing, or loyalty programs.

2020 92

2020 Operations Mobile Ordering Social Media 92

Sling

JULY 4, 2021

23) Start A Customer Loyalty Program. Customer loyalty is the measure of a consumer’s willingness to do repeat business with your company or brand and is an essential part of making your restaurant a success in the 21st century. Not sure how to go about creating your own program? Set up a loyalty points system.

Marketing 78

Marketing Social Media Loyalty Program Food Truck 78

The Restaurant Times

SEPTEMBER 22, 2021

Be consistent with your social media management and tell the customers about special promotions or events, loyalty programs, gift cards, and other restaurant news. . Having a strong online presence simply means being available for your customers 24×7 without having to pay for expensive media advertising billboards. .

Social Media 59

Social Media SEO Website Management Online Ordering 59

Sling

AUGUST 30, 2021

A strong hospitality marketing program can even be helpful for businesses that deal with private customers and clients. In this article, the workforce management experts at Sling discuss strategies and tips that managers can use to build an HM program from scratch or improve the one they’ve got. What Is Hospitality Marketing?

Hospitality 78

Hospitality Marketing Website Management Customer Experience 78

Touch Bistro

MAY 26, 2021

A restaurant reservations system helps you manage all your bookings digitally so you can reduce those dreaded no-shows and ensure you’re maximizing all your available tables – something that’s especially important on a busy holiday like July 4th. A restaurant reservations system that helps you fill tables in advance.

Specials 111

Specials 2021 Merchandise Mobile Ordering 111

The Restaurant Times

NOVEMBER 15, 2021

Introducing a better POS system, staff training programs, or even completely rethinking their services are examples of strategies to achieve this balance. Loyalty Programs. People often distrust paid advertisements, yet they trust a friend’s recommendation for a favourite restaurant.

Loyalty Program 52

Loyalty Program Online Ordering Social Media Point of Sale 52

Gourmet Marketing

SEPTEMBER 23, 2021

Establish a loyalty program to offer your customers rewards. A loyalty program is a fantastic way to get your customers to come back again and again. There are a number of ways to approach a loyalty program and how it works will ultimately depend on your personal preferences. In-restaurant ideas.

Marketing 77

Marketing 2021 Social Media Website Management 77

QSR Automations

DECEMBER 22, 2023

Online reservation and booking Although online reservations aren’t exactly new, we can see that numerous businesses are attempting to improve the customer experience on that front. Unfortunately, loyalty programs can only go so far , and they traditionally depend on rewarding customers for returning to your restaurant.

2024 52

2024 Online Ordering Loyalty Program Customer Service 52

Open for Business

SEPTEMBER 2, 2024

Marketing and advertising are fundamental for growth, but restaurants tend to keep these costs to about 3-6% of total sales. Look into local energy-saving programs that might offer rebates or incentives. Target diners during off-peak times to drive bookings when you need them most.

Point of Sale 78

Point of Sale Seasonal Menu Customer Service Small Business 78

Open for Business

OCTOBER 20, 2023

Don’t forget to detail marketing strategies, which could range from social media advertising to partnerships with local businesses. Whether it’s a detailed orientation program or ongoing training sessions, make sure your staff knows what to do and how to do it in a way that aligns with your brand and core values.

License 78

License Front of House Email Marketing Social Media 78