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A focus on social media marketing, building relationships with loyal customers, and running local promotions can go a long way. Social media, particularly visually-driven platforms like Instagram, works well to show off the experience and ambiance, while partnerships with influencers or food critics can add a layer of prestige.
First, overwhelmed by ads and overly polished social media content, customers now see reviews as a reliable and authentic source of truth. How to Excel at Google Reviews in 2025 In this landscape, waiting for good reviews to appear organically is no longer enough. Here’s how: 1.
This could mean searching Google Maps, scrolling through social media platforms, or reading online reviews. Reach Diners Where They Search For potential customers to find you, your restaurant needs to show up on Google search results, review sites, and social media platforms.
In todays digital-first dining culture, having a strong social media presence isnt optionalits essential. For restaurants, social media marketing is more than just posting food photos. Know Your Audience Before You Post Every restaurant has a unique vibe, and your social media should reflect that.
Train your restaurant staff to mention LTOs to in-house guests, promote them across your social media channels, and feature them in your online ordering system so guests see the promo with enough time to plan and react. A strong social media presence builds trust with potential customers and reminds existing customers why they love you.
. “We’re thrilled to collaborate with Dylan, who is the perfect partner for us because she also combines a bunch of amazing things – she’s a talented and successful artist, basketball star, entrepreneur, activist, fashionista, and social media influencer. JA: Social media is huge for us.
Layering options accommodate environmental variations, allowing staff to maintain a professional appearance while adapting to changing conditions throughout shifts. Whether they’re commuting to work, grabbing coffee before a shift, or posting on social media, staff wearing your logo helps increase brand visibility in the community.
billion in revenue every year due to inadequate digital engagement across key consumer channels such as search engines, social media platforms, and review sites. By tailoring content to each platform’s strengths, restaurants can ensure they appear in front of potential customers regardless of where they search.
Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for social media, email, and your website. Use your restaurant website and social media to tell people what theyll get: faster and easier checkout.
You find one that looks promising, but theres no websitejust a few scattered social media posts. A common mistake among restaurant operators is thinking that a social media account alone will be enough to satisfy customersbut there are problems. A Website Builds Credibility and Trust Imagine youre searching for a new restaurant to try.
62% of consumers use Google to find restaurants theyd like to dine atif your business doesnt appear in their searchs top results, they will most likely go to a different restaurant. Social media is a lot more exciting, but you have no control over who actually sees your content, and posts can get buried in a crowded feed.
Promote Online Ordering Through Social Media and Email Marketing On social media, showcase your food in a way that makes people crave it. The key to both social media and email marketing? Highlight it on your website, in order confirmation emails, and on social media. can be enough to bring them back.
Outside of your website, add your ordering link to your social media bios and posts (also, Stories if youre using Instagram). Social media: Create posts sharing the perks of your rewards program and how easy it is to use and earn. The post How to Boost Diner Traffic and Increase Order Volume appeared first on ChowNow.
The texture of a food or beverage item can make it appear more craveable, deliver a certain desirable mouthfeel, or even carry a particular sound that influences our perception. A negative textural experience can make or break our perception of an item, no matter how delicious and flavorful it may be.
Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Are you trying to increase foot traffic? Do you want to drive more online orders? Is brand awareness your main focus?
Todays diners scroll before they order, and your restaurants social media presence can make or break their decision to visit. Thats where a skilled content creator comes in. But not all creators are the right fit. The wrong hire can lead to off-brand posts, low engagement, and wasted effort.
In talking to restaurants who have a strong social media presence, we see how interacting with guests and prospects can really give restaurants a competitive edge. ” Here are a few basic tips to make your restaurant a social media hotspot: Add Your Business Geotag. Monitor and Interact with Customers on Social Media.
Do they rely on social media, local events, or partnerships with delivery services? Use Social Media Insights Social media isnt just for marketingits a goldmine of customer data. Social Media Polls: Instagram Stories and Facebook polls let you ask customers about new dishes, promotions, or dining preferences in real-time.
To do so, you must have an optimized website and engaging social media profiles. Your posts can serve as mini-ads for your restaurant, and they appear when customers search for your business. Make sure to add a clear sign-up form to your website and promote it on your social media channels. It's an active marketing tool.
They should talk about these precautions in their blog posts, at the top of the homepage of their website, on their Google My Business listings, and on their Google and social media ads. Social Media : Social Media got more saturated with content when COVID hit. Doing these things accomplishes that and then some.
Its actively managing how your business is perceived across platforms like Google, Yelp, TripAdvisor, and social media. Leverage Social Media for a Stronger Brand Presence Social media platforms arent just for showing off your foodtheyre powerful tools for shaping how people see your restaurant.
Traditional marketing strategies, like national TV ads, billboards, or widespread social media campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Use local keywords in your social media posts, too. Go to the Google Business page and claim your restaurant.
Today, customers rely on Google searches, online reviews, and social media to decide where to eat. By defining your ideal customer, you can tailor your branding, social media content, and promotions to resonate with the right peoplerather than wasting marketing dollars on an audience that isnt a good fit. Study your competition.
Social media buzz, particularly on platforms like TikTok , has amplified turmerics reputation as a natural remedy for clearer skin and overall wellness. Turmeric Beverages : Turmeric has become a superstar in the wellness world, celebrated for its anti-inflammatory and antioxidant properties.
Many Filipino-themed ghost kitchens use similar props or backgrounds to appear more authentic. Use Social Media to Promote Your Business. Ghost kitchens are a modern concept, so using modern promotional techniques like social media makes sense. For example, show a food spread served on banana leaves.
Include such information in the footer to appear wherever visitors go on the website and make a dedicated page with contact details. Communicate with Customers on Social Media. Meet your guests on social media. It also proves to be faster than social media in terms of reaching out to customers.
Across two decades, multiple series, networks, and guest appearances, Gordon Ramsay has built an empire off of a two-sided persona as the ruthless, riled-up chef with a rough exterior and a heart of gold. Hes not a horrible person; hes mean because he cares , the shows seemed to say. On Yes, Chef!
Other social media platforms have rolled out vertical video formats to compete with TikTok, so you might as well use them. Does Tik Tok provide a better opportunity than other social media? Similarly to other social media platforms, TikTok offers restaurants yet another touchpoint for great customer service. How does it differ?
That deal will allow restaurants to place ads outside of DoorDash, on Google, social media and other websites. Buyers appear eager to take on certain types of restaurant chains. The announcement comes just two days after DoorDash announced the purchase of ad tech startup Symbiosys for $175 million.
A warm welcome at the door, personalized follow-ups via email , and even thoughtful social media interactions can bridge the gap between technology and connection. Hospitality in a Digital World With online reservations, mobile ordering, and QR menus, its easy for the human touch to get lost.
Earned media takes time, but it will provide a much greater return on investments than advertorials and paid media. If you received an award, that’s great, and some local media outlets or membership outlets may pick that up. However, you need to provide thought leadership quotes and articles to get into mainstream media.
Any person with a social media account can be considered an influencer, so where should you begin? However, there are influencers who buy fake followers (bot accounts with no real person behind them) in order to appear to have a greater online presence so they can demand a higher premium for promotional services.
That’s why social media can be a game-changer for the hospitality industry. Creating engaging experiences is vital for restaurants looking to stay competitive today, and social media is a great place to begin and end those experiences. The act of dining out is increasingly tied to people’s social media presence.
Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. The picture becomes part of the user experience shared by the guest.
In Social Media Profiles (Instagram, Facebook, TikTok) Your short bio is prime real estate. Your restaurant description should be ready to drop into emails, pitches, and media requests without needing edits. The post How To Write A Restaurant About Us Page Description With Examples appeared first on ChowNow. Everywhere.
Promote this offer on your website, social media, and even in-store signage to encourage customers to make the switch. Leverage Social Media & Community Engagement Social media is one of the most effective ways to spread awareness about your restaurants direct ordering.
Why Restaurant Newsletters Are Worth Your Time It can be easy to assume that social media should be the center of your marketing efforts, but when it comes to reaching your most valuable guests and driving real businessemail wins every time. The post Restaurant Newsletter Ideas To Keep Customers Coming Back appeared first on ChowNow.
For example, if you run a social media campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create social media content and promotions tailored to students' preferences and budgets.
Other restaurants dump all their energy into social media, but forget that they dont actually own that customer relationshipif the algorithm shifts, their social media presence disappears. Next, focus on building a strong social media presence and encouraging online reviews to create social proof.
Here are the most effective ways to accomplish this: Stay active on social media: Share updates about your menu, highlight special events, or give followers a behind-the-scenes look at your restaurants operations. For more expert tips, check out our article on social media marketing for restaurants. Absolutely.
Invest in an Online Presence Social media platforms provide an unparalleled opportunity to get in front of the right audience at the right time. Having a social media page is important, and claiming your property across all social platforms is recommended. In many cases, trends are a good thing. This isn’t one of those cases.
At one point or another, we’ve all seen some food blogger or influencer’s content plastered across our social media pages. Invite them for a complimentary dining experience in return for them creating content promoting your brand on social media. What Is Influencer Marketing? How Can I Collaborate with an Influencer?
Restaurants can also use social media to post pictures of their best-selling dishes, share customer testimonials, and feature user-generated content (such as diners tagging your restaurant in food posts) to create a buzz around a specific menu item.
To boil it down even more, if Google can quickly find a credible and useful website, that website will appear higher up in search results. Create unique content – Think blog posts, testimonials, engaging/fun social media posts. Use credible links – Linking to reputable external sources can boost your page rank.
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