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What’s on the Menu? — January 6, 2023

Modern Restaurant Management

Offered exclusively through the sweetgreen app and website through January 18, Green January empowers users to implement more feel-good routines in the new year, by inviting them to try sweetgreen’s menu items to unlock special rewards. Special Offers (no coupons necessary). Craving Discounts. The Big Game. $4

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Loyalty Innovation Has Evolved to Focus More on the Customer

Modern Restaurant Management

" For example, Lynch said, many restaurants jumped into “gamification” during 2023 by launching Badges. Customers prefer going to places that give them special, personalized treatment." "Restaurants have a loyalty program but haven’t put in place many best practices (i.e.

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Ordering Channels and Preferences Have Shifted: How Restaurants Can Win The Customer

Modern Restaurant Management

Instead, two recent research reports, The State of Third -Party Delivery and The Biggest Consumer Insights Trends of 2023 (So Far) , shed light on how delivery has become a preferred dining option for many consumers and an important part of the omnichannel restaurant customer journey that brands can’t afford to overlook.

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MRM Research Roundup: Super Bowl and Valentine’s Day 2024 Edition

Modern Restaurant Management

However, the best available coupon and fastest delivery time tied in second place. Offering special Big Game Day and National Pizza Day coupons that highlight speedy delivery and quality ahead of time can help restaurant owners maximize orders. trillion (7 percent of total revenue) due to poor customer experience in 2023.

2024 492
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How Consumers Engage with QSRs

Modern Restaurant Management

Heading into the end of 2023, two-thirds of consumer households (64 percent) planned to spend at the same levels with restaurants as they did over the second and third quarters of the year. However, Millennials were also more likely to cite loyalty points and special offers as a reason for using this option.

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MRM Research Roundup: Mid-Year 2024

Modern Restaurant Management

million in revenue in 2023 (more than double that of McDonald’s while being open one day less per week). Customers were chosen at random and contacted via email between April 2023 and March 2024 for the restaurant industries and between November 2023 and March 2024 for food delivery. Doggy bags are back in vogue!

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5 Steps to do Social Media Right

Goliath Consulting

With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their social media presence. Give out coupons, do giveaways, host social media contests and post often. By Bora Kang.