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Using Location-Based Advertising with Text Message Marketing

Modern Restaurant Management

Businesses have long searched for ways to optimize communications to specifically target people in close proximity with advertisements. billion on location-based marketing in 2022. The majority of marketers use location-based advertising to personalize their customer experience and create hyper-engaged audiences. A Few Caveats.

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What Trends Are You Seeing and What Can We Expect to See More of in 2022?

Modern Restaurant Management

2022 will be the year where the restaurant industry shows the world how flexible and techno-savvy it really is. It’s therefore reasonable to predict that we will see even more automated technology coming to the forefront and being applied in 2022. Jay Fiske, Vice President, Powerhouse Dynamics.

2022 180
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Emotion-Based Ad Targeting in QSR Environment

Modern Restaurant Management

AI-powered emotional targeting is the ability for advertisers to use artificial intelligence in order to precisely match the emotional tone of their ads with the emotional tone of the programming being shown on a TV screen. Today the challenge has become making the case for advertisers on CTV. Why emotion?

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May/June 2021 Legal Update

Modern Restaurant Management

The bill will likely be back before the California legislature in January 2022. San Francisco Passes Permanent 15-Percent Delivery Fee Cap : On June 22, 2022, San Francisco’s Board of Supervisors unanimously passed a 15% permanent delivery fee cap on delivery fees charged to restaurants. Litigation.

2021 189
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Restaurant Marketing Has Evolved: Unlock the Preferences of the Modern Customer

Modern Restaurant Management

New regulations and the “death” of the cookie essentially dried up third-party targeting capabilities overnight, challenging the way restaurants craft advertisements and target consumers. First-party data can inform restaurant marketing and advertising strategies, leading to better customer retention and higher foot traffic.

Marketing 197
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What Restaurant Operators Need to Know About RFID

Modern Restaurant Management

This capability is particularly useful for managing promotions like limited-time offers, ensuring advertised specials are available, minimizing food waste, and enhancing operational control over purchasing and inventory management in the restaurant sector. What are the costs associated with implementing RFID into restaurants?

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Restaurant Conferences to Attend in 2022

7 Shifts

Advertised as a place for “uninterrupted private meetings between decision-makers and solution providers,” BITAC allows for several in-depth conversations between attendees and suppliers of equipment , furnishings, and technology needed to scale and sustain a restaurant business. Topics: Restaurant Equipment and Technology.

2022 195