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Beyond the Menu: Maximizing the Use of QR Codes

Modern Restaurant Management

In the restaurant and hospitality industries, that meant the prioritization of touchless programs and dynamic digital collateral – menus, hours and other important information that could be updated easily and often to respond to changing conditions. million – a 433 percent increase since 2021.

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Promotions and Loyalty Programs Are Key to Coaxing Diners

Modern Restaurant Management

Promotions and loyalty programs are necessary to convince Americans to dine out more frequently, according to new research from Provoke Insights and Modern Restaurant Management (MRM) magazine. Americas still want to dine out, so promotional deals and loyalty programs make them feel like they are being responsible with their money.”

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Staying In Is Here to Stay. What Does that Mean for Restaurant Loyalty Programs? 

Modern Restaurant Management

Throughout 2021 and beyond, that answer will largely depend on how restaurants adjust their loyalty programs. One way to do this is by providing customers with dynamic menus, which offer recommendations based on past orders and preferences. Prioritize Digital Experiences.

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Social Marketing: Insights from Meta’s Restaurant Summit

Modern Restaurant Management

On October 1st in Chicago, Meta’s Restaurant Summit brought together more than 100 marketers from some of the most recognizable franchises in the industry for a buffet of diverse programming, discussion, and exploration into the world of restaurants. Meta Study, June 2024. billion impressions. Meta Q2’24 Earnings, July 2024.

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Be Nimble, Be Quick: What Consumers Want in 2021

Modern Restaurant Management

And, based on our recent survey of 830 US consumers, it’s likely a good mantra for 2021. A snapshot of the most recent survey results follows, with insights to guide 2021 planning. 78 percent never or rarely change their order based on the suggestions made by the drive-thru operator, yet 61 percent are influenced by menu boards.

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How Customer Loyalty Programs Can Supercharge Your Restaurant in 2021

Goliath Consulting

The benefits of having loyalty programs—particularly mobile programs—have become more noticeable due to the pandemic. Customers are prioritizing value, convenience and speed more than ever, and loyalty programs that are able to provide these perks are reaping the benefits from growing sales to more return customers.

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MRM Research Roundup: Mid-September 2021 Edition

Modern Restaurant Management

Uncovering consumer confidence and preferences in an ever-shifting market as a result of COVID-19 restrictions, Restaurants Canada is shining a light on what restaurateurs and chefs can expect with the release of the 2021 Discerning Diner Report. Sales velocity is now -1 percent vs August 28, 2021. California.

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