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How Fast-Casual Marketers Can Prepare for 2022 Dine-in Traffic

Modern Restaurant Management

Smart QSR and fast casual chains like Chipotle and Shake Shack reconfigured their strategies to lean heavily into delivery apps, digital ordering, and loyalty programs. So, what can marketers of fast casuals do to bring people back to their brick-and-mortar locations? Put your focus on first-party data.

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MRM Research Roundup: End-of-September 2021 Edition

Modern Restaurant Management

According to the data, consumers deleted restaurant apps if menu items were missing or if there was limited ability to customize orders. Missing menu items are a deal breaker. Gaps in menu choices and ability to customize disappoint consumers. Gaps in menu choices and ability to customize disappoint consumers.

2021 170
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Restaurant Experts’ 2021 Outlook, Part Two

Modern Restaurant Management

Modern Restaurant Management (MRM) magazine asked restaurant industry experts for their opinions on what we can expect in 2021. Just Salad was the first national restaurant chain to label its entire menu with carbon emissions similar to how brands like Allbirds had done in the retail sector. Here are their responses.

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MRM Research Roundup: End-of-May 2021 Edition

Modern Restaurant Management

In addition to the emergence of indoor dining, it explores rising competition between fast food and fast casual restaurant brands with COVID restrictions loosening. “The data strongly signals long wait times are a vulnerability for fast food restaurants as they compete for customers. . Fast food reigns supreme.

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Be Nimble, Be Quick: What Consumers Want in 2021

Modern Restaurant Management

And, based on our recent survey of 830 US consumers, it’s likely a good mantra for 2021. A snapshot of the most recent survey results follows, with insights to guide 2021 planning. 78 percent never or rarely change their order based on the suggestions made by the drive-thru operator, yet 61 percent are influenced by menu boards.

2021 195
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Simple Restaurant Marketing Plan for 2021 [PDF Template]

7 Shifts

With a new year comes new challenges, and after the year for the industry that was 2020, we want to help set your restaurant up for success in 2021. Make all touchpoints of your restaurant feel like the cool, casual, fusion, or fine dining establishment it is. Occasional: Restaurants with similar menus situated in nearby locations.

Marketing 195
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Harnessing Data and Using Automation to Deliver a More Personalized Dining Experience

Modern Restaurant Management

As a result, quick-service and fast-casual restaurants are increasingly harnessing big data and automation to give their customers what they want before an order comes out of their mouth – or their brand’s app. According to Tech Jury , the data analytics market is expected to reach $103 billion by 2021. Further, 97.2