How Cold Brew Captured The Millennial Market
Perfect Daily Grind
JANUARY 15, 2020
By understanding how and why they enjoy cold brew, you can better market it to their preferences. According to John Buckner (Vice President of Marketing for S&D Coffee and Tea ) in a speech delivered at 2016’s Re:co Symposium in Atlanta, consumption rates of iced and frozen coffee have increased by 40% over the past five years.
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