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This generation prioritizes social responsibility over traditional brand loyalty and gravitates toward integrity, sustainability, and values-driven experiences. Build a Positive SocialMedia Presence Although authenticity may seem contrary to the curated nature of socialmedia, we have discovered that the two can seamlessly coexist.
By polishing their own profiles and encouraging user-generated content like socialmedia and Google reviews, savvy restaurateurs can boost organic diner discovery.Experimenting with Tech: Diners are increasingly comfortable with foodservice automation and AI, and they can be a huge boost in efficiency.
Discover practical strategies to reduce stress and establish clear standard operating procedures, or SOPs, to create a sustainable work environment. Sustainable SOPs for Efficient Operations To increase a restaurant’s operational efficiency, you need clear and sustainable SOPs.
That may or may not be up for debate, but one thing is for sure: the world is decidedly waking up to the taste of sustainability. As more consumers become conscious of the environmental impacts of their choices, sustainable products are increasingly popular, particularly in the food and beverage sector.
2025 Cocktail/Beverage Trends Ingredients on the Rise Super Juice Acid correction is a technique that allows bartenders to sustainably mimic flavors not locally available, such as using acid-corrected local citruses in Roatán in the Caribbean to replace lemons in cocktails.
It can also optimize operations by forecasting busy times, adjusting staffing levels, and managing inventory, making everything run more smoothly and cutting down on waste. A focus on socialmedia marketing, building relationships with loyal customers, and running local promotions can go a long way.
Many operators worry about wasting money on the wrong strategies or not seeing a return on investment, making it tempting to avoid marketing altogether. Spending without a plan wastes money without a strategy, marketing dollars can just disappear with zero results to speak of. Are you trying to increase foot traffic?
Preserved Seafood : Preserved seafood is gaining traction, driven by Scandinavian simplicity and the desire for sustainable, nutrient-rich foods. Socialmedia buzz, particularly on platforms like TikTok , has amplified turmerics reputation as a natural remedy for clearer skin and overall wellness.
Without a well-defined target market, restaurants risk wasting resources on strategies that dont connect and menu offerings that dont selltrying to appeal to everyone, but standing out to no one. Values: Are they eco-conscious, looking for sustainable and local ingredients? Behavioral Factors: How Do Your Customers Dine?
Staff productivity plays the largest role in restaurant revenue, which is why it’s so important to invest in your recruiting and hiring strategies, finding like-minded individuals to move your restaurant forward while minimizing time waste. According to Forbes , 50% of employees waste parts of their day on their phones.
For example, if you run a socialmedia campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. If you run a burger joint near a college campus, you could create socialmedia content and promotions tailored to students' preferences and budgets.
In response to rising food costs, 56 percent of respondents said they planned to increase menu prices, down from 61 percent earlier in the year, and 18 percent said they doubled down on inventory and waste tracking, up two percentage points. The survey gathered responses from more than 200 restaurant marketing professionals across the U.S.,
By the time you finish this article, youll know how to approach restaurant marketing the right way and not waste time doing guesswork, crossing your fingers, and then hoping you see new customers walking through the door. Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat.
This shift is driven by growing environmental awareness, socialmedia scrutiny, and increased access to digital information. According to a study from Delierect , 43% of restaurant diners say they are willing to pay more for sustainable dishes, and 68% believe restaurants should take active steps to reduce food waste.
Without dissecting what’s increasing business, they keep pumping money into the same two to three channels—when the reality could be that only one of those channels is doing all the heavy lifting, potentially wasting thousands on marketing efforts that bring in zero return on investment.
Encourage regular input from staff and keep an eye on socialmedia comments and review sites like Google and Yelp to spot patterns, then make adjustments when necessary. This approach helps reduce food waste, improves inventory management, and ensures your menu engineering efforts stay sustainable long-term.
Your plates reflect your personality; your messaging has a different tone; and everything from signage to socialmedia runs through consistent identification. Modern successful restaurants create their branding to support community and purpose, usually related to local collaborations, sustainability, or cultural celebration.
A smaller but significant portion of those surveyed hope AI will strengthen their digital marketing efforts (26 percent), optimize food prep and waste management (25 percent), enhance crew experiences (21 percent), and help them develop new products and concepts (20 percent). The trust-building doesn’t stop at discovery.
By closely monitoring and optimizing this percentage, restaurants can better manage their inventory, minimize waste, and lower their overall expenses, ultimately maximizing cost reduction. Yield Percentage: Calculate the yield percentage to account for any waste or shrinkage during cooking. Food cost control is crucial.
This approach also helps reduce food waste and maximize customer satisfaction. Reduce Waste : Remove underperforming items to save costs and streamline kitchens. Improved Efficiency Trim menus and reduce food waste. This adjustment cut food waste by 23% and improved kitchen efficiency by 12%.
High CoGS can eat into profits, so it’s important to manage inventory and control waste effectively. Implement portion control to reduce waste. Engage on SocialMedia: Stay connected with customers through regular updates and interactions. Divide CoGS by total food sales for the same period.
Theres a growing demand for health-conscious options , sustainable practices, and global flavors. Engaging with customers through socialmedia and promptly addressing feedback can enhance a restaurant’s reputation and build customer loyalty.
Sanitary Waste Disposal – Grease traps, greywater dumping stations, and proper cleaning areas help maintain health and safety standards. Choose a Suitable Location Find a space with adequate kitchen infrastructure, parking, and waste disposal. Install grease traps, dishwashing areas, and waste disposal stations.
To enhance profitability: Implement an inventory management software to track liquor usage and reduce waste. Utilizing socialmedia and email marketing to promote limited-time merchandise drops. Reducing Waste & Implementing Sustainability Tech Reducing food waste doesnt just help the environmentit improves profitability.
Your storefront, as is your socialmedia, website, or delivery boxes, is essential. A focus on sustainable sourcing? When operations are streamlined, you can minimize waste, lower costs, and maximize productivity. Wasted ingredients? Consistency in branding establishes trust with your audience. Gourmet toppings?
Photo by Matthew Burpee / Unsplash It's relatively simple to calculate food cost percentage and determine restaurant menu prices that are profitable and sustainable. Food inventory management software that integrates into your POS can help you track cost per menu item, reduce waste, and make more informed ordering decisions.
It could be a local roaster or roasted beans from ethically sourced and sustainable producers. Marketing Strategies Coffee shops can easily strategize socialmedia efforts with their products. It automates daily tasks, helps reduce waste, and speeds up service. How secure is the Lavu POS for coffee shops?
And build for sustainability—not just survival. Renegotiate recurring contracts (waste, linens, cleaning, etc.). Celebrate small wins : shout-outs, success stories, and socialmedia highlights keep morale up and engagement high. Focus on fundamentals. Stay nimble. Small improvements here can have big payoffs.
Considering the amount of time you’ve spent on menu engineering , you’d hate for it to go to waste on a poorly designed, confusing menu. That means your new menu templates, logo, socialmedia, online menu, and restaurant website should all follow the same color scheme. Blue: Has a calming effect.
Berkeley, California, US) Mon, 2 Jun – Starbucks seeks two US Global Coffee Creators for year-long socialmedia campaign. New Delhi, India) Tue, 3 Jun – BRITA renews partnership with LTA to extend sustainable hydration. London, UK) Tue, 3 Jun – Costa Coffee expands in Georgia with flagship Tbilisi store.
Over one-third (36 percent) visited a coffee shop in the past year to treat or reward themselves, while 23 percent did so to socialize and 15 percent to use the wifi or get work done. They then sell the reservations on unauthorized online resale sites and socialmedia.
To fix this, we dove deep and compiled a list of the best restaurant marketing ideas in one place so you can attract more diners, build stronger connections with your regulars, and grow your brand without wasting time (or your budget) on things that don’t work. These are strategies that drive real, consistent results. Sleek and modern?
As economic pressures and fluctuating food costs persist, these technologies will be critical for maintaining profitability and ensuring long-term sustainability. Younger generations are increasingly favoring restaurants that prioritize sustainability… local sourcing, reducing food waste, energy efficient operations.
Socialmedia algorithms change constantly. YOUR TIME HAS A DOLLAR VALUE Every hour you spend trying to figure out Facebook advertising or designing socialmedia graphics represents time not spent on activities that directly generate revenue for your business.
Consumers are prioritizing sustainability when it comes to dining choices, driving a trend for going green in the restaurant industry. Concerned about climate change and the environment, these consumers are increasingly spending their dining dollars with restaurants demonstrating sustainability initiatives.
To maximize your existing resources: Reduce food waste. Restaurants toss a jaw-dropping 22-33 billion pounds of food each year, and food waste costs the hospitality industry an astonishing $100 billion annually. With prices skyrocketing, restaurants should focus on eliminating food waste. Use what you have. Train continuously.
For restaurant owners or franchise managers, the importance of brand purpose and social responsibility can’t be overstated, especially when attracting the Gen Z demographic. This tech-savvy, socially conscious generation has distinct preferences and values that can significantly shape the success of your establishment.
To embrace the opportunities of the new year, restaurants should prioritize three key resolutions: embracing new customer experiences, emphasizing sustainability initiatives, and revisiting fundamental aspects of their operations. Focus on Sustainability The impact of food waste is staggering, with U.S.
Diners should expect to be delighted by modernized comfort food and low-waste menus, according to Unilever Food Solutions’ Future Menus Top North America Trends 2024 report. In the face of sustainability concerns, 65 percent of foodservice operators consider this trend the most relevant and expect this trend to grow.1
Engage consumers using socialmedia, storytelling, and events to create a deep emotional tie that extends beyond the plate. Sustainability: A Menu with a Dash of Environmental Conscience Sustainability is the new expectation as modern diners are growing increasingly ecologically conscious.
Born between 1997 and 2012, Generation Z is a demographic known for being tech-savvy and socially conscious. Then, utilizing socialmedia to differentiate your brand and showcase your identity to customers can help your brand stand out. Another often overlooked aspect of social responsibility is employee satisfaction.
Many of Gen Z's traits are most likely shaped by the fact that they have grown up with access to the internet, smartphones and socialmedia. They can be drawn in with the aspect of learning new flavor profiles and experimenting with sustainable farm-to-table recipes. With this group accounting for approximately 20.66
Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for socialmedia. A socialmedia presentation is crucial. This serves as a demo version of a guest’s visit.
The benefits of a digital workplace can put restaurants in a better position to increase profits, reduce waste, and experience greater growth. One study shows that 45 percent of consumers make restaurant choices based on socialmedia posts. Digitally Enabled Restaurants Have Less Waste.
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