This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Consider the channels you'll use to reach potential customers, such as socialmedia, local advertising, or community events. Platforms like Facebook, Instagram, TikTok, and YouTube are powerful tools, especially since 72% of guests check socialmedia to find new dining experiences.
To do so, you must have an optimized website and engaging socialmedia profiles. Build a mobile-friendly restaurant website In 2024, roughly around 63% of all web traffic came from mobile devices. If your website isn’t optimized for mobile, you could be losing out on potential customers.
Make the Most of Your Restaurant Website Your restaurant website isnt just a handy place to post your business informationwhen used correctly, you can turn online visitors into immediate customers with a few strategic adjustments. Socialmedia: Create posts sharing the perks of your rewards program and how easy it is to use and earn.
Today, customers rely on Google searches, online reviews, and socialmedia to decide where to eat. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors. Consumer behavior is constantly evolving.
This could mean searching Google Maps, scrolling through socialmedia platforms, or reading online reviews. Reach Diners Where They Search For potential customers to find you, your restaurant needs to show up on Google search results, review sites, and socialmedia platforms. Are they clicking your online ordering button?
As a restaurant owner, socialmedia is one of the cheapest and most-accessible ways to connect and engage with your diners—and drive more business through your virtual or real-life doors. You need to adapt your restaurant’s socialmedia marketing approach in the “new normal” of COVID-19.
What is the ongoing goal for all restaurant owners and managers? For more local restaurants, targeting communities through socialmedia channels such as Facebook and Instagram can have a huge impact. Another important marketing tactic, which is a necessity in modern times, is having a website. Use Other Outside Resources.
Youll learn how to: Make your website easier to use Improve your restaurants online visibility so more customers find you Offer rewards to create more repeat customers Leverage third-party apps to drive more customers to your direct ordering system And so much more. The first step is making sure your website is mobile-friendly.
The National Retail Federation estimates that 41 percent of consumers will celebrate Valentine’s day with a special dinner or celebration at home. Give Your Website All of the Love. Restaurant websites should have a clean, uncluttered feel and customers should easily be able to navigate between pages.
Having a website, learning even a little about search engine optimization (SEO), and filling out your Google My Business (GMB) template should all be something you already have in place. Build and Optimize Your Website. If you do already have a website, you need to ensure it loads quickly and is easy to navigate.
If youve got a big outdoor patio, maybe a summer evening special event is the best move. Leverage your restaurants socialmedia insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for socialmedia, email, and your website.
Can they read about weekly specials or see photos of your most popular dishes? Growth : Outsourcing digital marketing allows restaurant management to focus on growing their restaurant, not stressing over marketing efforts. Website SEO – Ensure your website ranks higher in search engines and that your customers can find you.
Modern Restaurant Management (MRM) magazine surveyed marketing experts to find out the best ways restaurants can market themselves now. Keegan Brown, Marketing Manager Easy On Hold & Brand Music. What’s working right now: Hours should be updated everywhere: Facebook, google my business, yelp, your website, etc.
Plus, using pictures of your restaurant and food on socialmedia is a great way to get noticed and spark digital conversations. Consider the fact that nearly 50 percent of diners are influenced by socialmedia. But, chances are you got into the restaurant business to manage or cook, not to market. Managing SEO.
Traditional marketing strategies, like national TV ads, billboards, or widespread socialmedia campaigns, can generate awareness, but they aren’t that effective when it comes to connecting with local customers. Keep your hours updated as well, especially if you have special holiday hours or seasonal changes.
With more than 79% of the US population now using Facebook, Instagram or Twitter 1 and users projected to increase to 257 million by 2023, restaurants can no longer afford not to invest in their socialmedia presence. In fact, more than 63% of restaurants reported to have used socialmedia to market their business in 2018 2.
You can then use these photos on your menu, Instagram and Facebook page, website, and other listing platforms that feature your restaurant. How much do you spend on creating your website and promoting it online? Their online presence on socialmedia platforms can help attract visitors to your website and build awareness of your outlet.
"It’s important to think long term," HungerRush's SVP of Marketing Shannon Chirone told Modern Restaurant Management (MRM) magazine. "Cutting Then, layer on seasonal promotions and specials that help boost sales during slower seasons." "You want to advertise where your customers are already looking.
With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.
Our brand has adapted to this unprecedented situation in several different ways, primarily through digital ordering and special promotions. In terms of promotions, Mighty Quinn’s is offering 15 percent off of all delivery and takeout orders placed through our website and app. Our efforts have not gone unnoticed.
Maintaining an engaging socialmedia presence is more important than ever for growing restaurants to attract new diners and drive orders on your preferred channels. In fact, 39% of diners use socialmedia to help determine if they want to order from a restaurant.
Many restaurant owners simply post occasional photos on Instagram and perhaps share some special offers, without really seeing much engagement. Here, Instagram will show you what actions people took after seeing your post, including Profile Visits, Follows, Website Clicks, and Get Directions. Are you getting the most out of Instagram?
Many restaurants struggle with high third-party app fees, low website traffic, and clunky ordering experiences that drive customers away. Even when they manage to attract online orders, a lack of repeat business makes sustained growth feel out of reach. But growing online order volume isnt always easy.
Everyone knows the Indeeds, Monster, and Craigslists but many of these are not specialized for the food, retail, hospitality space so you’re targeting a broader, more generic audience. SocialMedia Advertising. ones with hospitality, restaurant, cooking, etc. experience already). experience already).
Phone orders are prone to human errormisheard items, incorrect addresses, and unclear special requests are all common issues with manual order taking. With your own online ordering system, you can collect emails, send promotions , and encourage repeat business with reward programs or special discounts. However, theres a trade-off.
A well-crafted website serves as the virtual storefront for your restaurant, providing potential diners with a glimpse into your establishment's unique offerings, ambiance, and culinary delights. Stunning visuals play a significant role in enticing visitors to explore your website further.
Time Management: 80% of tasks completed often come from 20% of the effort. The best way to accomplish this is with CRM (Customer Relationship Management) software that can track details like guests names, order history, and contact information. For more expert tips, check out our article on socialmedia marketing for restaurants.
For example, if you run a socialmedia campaign or pay for online ordering integrations, all of these contribute to your overall marketing expenses. You can also integrate your restaurant's POS system with customer relationship management (CRM) software to better understand your customer base.
What diners first see: After clicking on your GBP in the sidebar, customers will see your restaurant listing, including photos, hours, reviews, contact information, your location, menu, and links to your restaurant website and online ordering system. Add high-quality photos. family-friendly,” “vegetarian options”) 2.
By creating a socialmedia presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.
Is your website optimized, and does it provide a good user experience? Assume a customer discovers your website but cannot identify where you are located or how to contact you. If we consider Google, having such information on your website helps it appear in geo-targeted searches. Engagement on SocialMedia.
How do you manage your restaurant in a modern and efficient way? Implement personalized suggestions, loyalty programs, and special incentives to make each diner feel appreciated and understood. Engage consumers using socialmedia, storytelling, and events to create a deep emotional tie that extends beyond the plate.
ManageSocialMedia. More consumers are looking to interact with brands on socialmedia platforms. But just as important as starting your own socialmedia account is claiming and managing the pages for the restaurant on Yelp, Google, and other similar sites. Make Your Specials Really Special.
In this Q&A with Modern Restaurant Management (MRM) magazine, Washcovick offers some ways restaurants can engage their customers and their community in these unprecedented times. From socialmedia, to your website to email and your Yelp page, there are endless opportunities to reach your audience with relevant and timely information.
The last few months have been very uncertain for people all over the world, with every country implementing social distancing rules to flatten the curve and reduce the number of infections. A pandemic of this magnitude may not have been something they considered when they wrote their crisis management plan. Work on Your Website.
A QR code is really just a different way to distribute a website address. Similar to a traditional phishing scam, in a QR code, a fraudster will trick victims into believing a specially crafted QR code will lead them to a legitimate website or app, but instead it leads them to a site or app that they control.
When people search online to find a local business, they're usually ready to make a purchase and are more likely to become customers than those casually browsing the web or socialmedia platforms. Verify your business to confirm that you are the owner or manager. More on this in the next topic!
Restaurant guests in cost-saving mode are eating out less and more conscious of menu prices, according to Restaurants: Consumer Trends Fall 2022/Winter 2023 a report produced by Provoke Insights in collaboration with Modern Restaurant Management (MRM) magazine. The study was in-field from Autumn 2022.
How to improve your website and listings to rank higher in local searches. When someone types in best pizza near me or brunch spots in [your city], Google sorts through countless websites and ranks them based on relevance, credibility, and user experience. Keep your business hours updated, especially on holidays or special occasions.
From stand-out socialmedia accounts, to good old-fashioned mail marketing, we'll walk you through 12 unique customer-driving ideas! From managing your budget to accounting and bookkeeping for national holidays and events, this document will be your year-long guide to tracking your restaurant's promotional strategy.
In a world driven by socialmedia and online search, sales tactics are essential to generate revenue. Create Special Offers for Customers. Making special offers is one of the classic hospitality training tips that works for any type of business. Follow SocialMedia Trends. Keep Customers Coming Back.
With more states lifting sanctions on dine-in options, Modern Restaurant Management (MRM) magazine reached out to Yelp's Small Business Expert Emily Washcovick to learn about ways restaurants can successfully make the transition and slowly ramp up operations, while keeping guest and staff safety top of mind.
Especially with mobile-friendly apps or websites, online ordering and delivery options let guests easily enjoy meals at home. A modern restaurant with good technological use can keep patrons happy and manage busy periods. Sharing pictures of dishes, special offers, and events keeps people informed and intrigued.
Did you know that three in four customers will visit a restaurant's website before dining at that restaurant? These social networks don't have the capabilities your restaurant needs to become an online business. Restaurant website builders make your website easy to update and maintain.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content