Modern Restaurant Management

MAY 30, 2025

They also adapted how they reach their customers by investing in restaurant and Instagram marketing, working with local influencers, and running targeted advertisements. Social media is perfect for this and can be helpful for responding to customer comments, doing live videos, or sending direct support messages.

Customer Experience 251

Customer Experience Customer Service Social Media Email Marketing 251

Modern Restaurant Management

JULY 14, 2021

Based on our experience working with these brands, here are our recommendations on the key channels to include in your recruitment marketing strategy: Job Board Advertising. Social Media Advertising. If you don’t actively drive traffic via advertising then nobody will see your content. Search Advertising.

Recruiting 531

Recruiting Hiring Marketing Advertising 531

Modern Restaurant Management

MAY 1, 2024

Restaurant brands need to pay attention to evolving media consumptions in order to better engage with potential customers, according to results of a year-long study conducted by Digital Turbine in collaboration with Qrious Insight. Mobile gaming-first audiences were shown 61 percent fewer ads than social media-first audiences.

Social Media 450

Social Media Mobile Ordering Advertising Website Management 450

Modern Restaurant Management

JULY 29, 2022

Given that businesses grow by acquiring new customers, many national QSR brands rely heavily on advertising to increase exposure. billion on national television advertisements, and digital spend is also on the rise given the increasing influence of social media platforms like TikTok. There are two types of advertising.

Advertising 522

Advertising Take-out Marketing Social Media 522

Modern Restaurant Management

JUNE 24, 2021

Creating and deliver engaging content, maintaining customer communications, establishing an online presence, reviewing data-driven analytics, setting up paid advertising initiatives…all of these important steps take time. This often means marketing and advertising efforts are done on-the-fly or simply 86’d.

Marketing 508

Marketing Social Media Mobile Ordering Website Management 508

Modern Restaurant Management

AUGUST 17, 2021

Since many restaurant brands rely on targeted advertising to reach potential diners, this update will have a significant impact on strategies across the hospitality industry and beyond. Each mobile device comes with its own identifier that provides advertisers with data from users’ behavior and preferences.

Social Media 531

Social Media Advertising Download Marketing 531

Modern Restaurant Management

JANUARY 26, 2022

In order to attract more customers, advertise your prix fixe Valentine’s Day menu on social media, flyers, and more. Think about how you’ll want to advertise on social media and in print, such as with flyers or table tents. To attract new customers, use outreach methods like social media.

Social Media 563

Social Media Seasonal Menu Advertising Events 563

Modern Restaurant Management

NOVEMBER 19, 2020

By creating a social media presence, restaurant owners can utilize tools that these platforms offer such as localized advertising using demographic filters or using cookies and remarketing techniques to find repeating customers. This is key for collecting data, and enables the restaurant to create targeted advertising materials.

Social Media 539

Social Media Online Ordering Coupons Advertising 539

Modern Restaurant Management

JANUARY 28, 2022

You can display images and descriptions of your food and advertise special offers. You can also use your mouth-watering images for advertising your food on your website. Use Social Media to Promote Your Business. Ghost kitchens are a modern concept, so using modern promotional techniques like social media makes sense.

Social Media 528

Social Media Advertising Small Business Food Order 528

Modern Restaurant Management

FEBRUARY 18, 2022

Here are some tips to best advertise that you offer delivery services. Advertise your delivery services. Proper advertising is required to reach out to more and more people. You can use social listening and Google Alerts to find bad reviews. Create a Social Media Campaign. Create an Email Marketing Campaign.

Delivery 471

Delivery Marketing Email Marketing Social Media 471

7 Shifts

OCTOBER 28, 2024

As a restaurant owner, it's easy to pour money into advertising and promotions without knowing how much it’s really costing your business. Knowing how to calculate and optimize your customer acquisition cost (CAC) can help you make smarter decisions about your marketing and advertising strategies.

Loyalty Program 195

Loyalty Program Fast Casual Social Media Email Marketing 195

ChowNow

MAY 30, 2025

Leverage your restaurants social media insights, feedback from staff and customers, and even your order history to shape your decision. Limited-time offers also give you content for social media, email, and your website. Create a Photo Contest On Social Media Launch a simple photo contest.

Ordering 195

Ordering Loyalty Program Social Media Email Marketing 195

Modern Restaurant Management

OCTOBER 22, 2021

Seventy-two percent of people choose a restaurant based on comments and images shared by others on Facebook, according to a study by Social Media Monthly. Those stats demonstrate the power and influence of social media. You might also decide to create a custom landing page for visitors from social media.

Social Media 493

Social Media Advertising Events Customer Experience 493

Modern Restaurant Management

AUGUST 18, 2020

Beyond just ensuring consumer health and safety , restaurants now reopening to the public need to create new marketing, entertainment and advertising strategies for incoming customers—especially now that live music could be unsafe, and just playing songs on a speaker might not be enough. Localized and Customized Advertising.

Entertainment 450

Entertainment Social Media Sports Advertising 450

Modern Restaurant Management

MAY 14, 2020

With social distancing guidelines specifying six feet of distance between customers in essential businesses, and most states ordering stay-at-home and shelter-in-place mandates, many restaurants that previously focused only on exceptional dine-in experiences, or those that thrived on foot traffic, have been forced to shutter.

Customer Experience 558

Customer Experience Online Ordering Social Media Mobile Ordering 558

Modern Restaurant Management

OCTOBER 12, 2022

Make sure the effort you’ve put into planning your Halloween party pays off by advertising sufficiently and strategically in the weeks leading up to the event. Print flyer advertising the party to hang in-house and at various spots around town. Likewise, use social media to your advantage and post, post, post about your party.

Advertising 491

Advertising Social Media Food Truck Seasonal Menu 491

Modern Restaurant Management

SEPTEMBER 16, 2020

Restaurants should advertise what precautions they're taking to keep people safe. If they have outdoor dining and require all of their staff to wear masks and gloves, practicing social distancing in the restaurant, they should prominently display those things everywhere. Blaze Bullock, SEO Strategist, Blaze Digital Marketing.

Marketing 585

Marketing Social Media Food Safety Email Marketing 585

Restaurant Business

JUNE 11, 2025

Photo: Shutterstock DoorDash is doubling down on its advertising business. Symbiosys will allow DoorDash to place ads for restaurants outside of its app—on Google, social media and websites—for the first time. Launched in 2022, it is the fastest-growing retail media network in history, according to the company.

Advertising 216

Advertising Fast Casual Social Media Leadership 216

Modern Restaurant Management

AUGUST 8, 2022

The key is that it’s not just one technology—it can be umbrella of integrated technologies working together to produce compelling results including WiFI, text messaging, email, and digital displays to leverage guest engagement and social media to the maximum. Drive Organic Social Media. Reward Loyal Customers.

Social Media 468

Social Media Loyalty Program Email Marketing Point of Sale 468

Modern Restaurant Management

NOVEMBER 24, 2020

Does your dining room layout need a social distance inspired layout? Investing in digital marketing efforts, prioritizing Google ads, SEO and paid social media advertising can go a long way to reach new audiences during this challenging time. Should you consider entering the food truck business?

Cash Management 576

Cash Management Social Media Seasonal Menu Food Truck 576

Restaurant Business

JUNE 13, 2025

That deal will allow restaurants to place ads outside of DoorDash, on Google, social media and other websites. The announcement comes just two days after DoorDash announced the purchase of ad tech startup Symbiosys for $175 million.

Reservations 199

Reservations Leadership Advertising 2025 199

Modern Restaurant Management

NOVEMBER 29, 2023

This can be achieved through a variety of tactics, such as media coverage, influencer partnerships and social media campaigns. Responding to customer feedback on social media, offering personalized experiences and creating original events are all PR strategies for building an engaged customer base.

Social Media 493

Social Media Employee Relations Food Safety Influencer 493

ChowNow

FEBRUARY 7, 2025

Promotions, local SEO, and social media ads can help bring more people through your door. A strong social media presence, community partnerships, and local events can get your name in front of more potential customers. Most advertising platforms, like Google and Facebook, provide this data in their reporting tools.

Marketing 195

Marketing Email Marketing Social Media Loyalty Program 195

Modern Restaurant Management

JANUARY 24, 2023

Many depend on social media reviews and posts about a particular restaurant before deciding whether they will dine there or not. Nearly half of your market depends on social media comments for their restaurant reviews. If you’re using social media listening tools, what does a search for your brand name generate?

Social Media 493

Social Media Website Management SEO Customer Experience 493

Social Hospitality: Restaurants

JUNE 22, 2020

The image-based social network now has a revenue of approximately $6.84 Restaurants across the globe now use Instagram to advertise their wares and, many even create bespoke dishes which are designed specifically to be shown off on the platform. To start out with any kind of social media for business, planning is key.

Marketing 440

Marketing Social Media Advertising Influencer 440

Modern Restaurant Management

JANUARY 24, 2024

Spice Up Your Social Media Presence Want to connect with your patrons in the digital age? Include social media in your digital marketing strategy. Over half of the world’s population uses social media, interacting with an average of six platforms.

Loyalty Program 493

Loyalty Program Social Media Coupons Customer Experience 493

Modern Restaurant Management

MARCH 30, 2022

83 percent of marketing departments automate social media posting, 75 percent automate email marketing, 58 percent automate social media advertising, and 36 percent automate social media engagement. Benefits of Workflow Automation. Improving customer service.

Front of House 450

Front of House Social Media Email Marketing Point of Sale 450

Modern Restaurant Management

JANUARY 5, 2023

Google was still young, but they had a new advertising platform that used an old-fashioned but attractive buying strategy: The auction. Unlike traditional advertisements like print mail or radio, the auction allowed you to bid what you wanted for an ad, not some flat rate outside of your control. The Growth of Digital.

Advertising 481

Advertising Social Media Point of Sale Supplies 481

Modern Restaurant Management

SEPTEMBER 24, 2020

Even as restaurants reopen to some on-premise dining, takeout presents distinct advantages: Takeout can help make up for those “missing tables” resulting from social distancing requirements, even as it requires less of a restaurant’s biggest expense item: labor. Make Takeout a Social Event.

Coupons 596

Coupons Social Media Online Ordering Customer Experience 596

7 Shifts

OCTOBER 22, 2024

To do so, you must have an optimized website and engaging social media profiles. Make sure to add a clear sign-up form to your website and promote it on your social media channels. These social media personalities have loyal followers who trust the restaurants they suggest.

Book 195

Book Marketing Email Marketing Social Media 195

Modern Restaurant Management

SEPTEMBER 15, 2020

Tactics like social media advertising, direct mail, couponing and streaming are more important than ever for staying top-of-mind and communicating that operations have dramatically changed to protect guests and workers.

Technology 600

Technology Guest Recovery Kitchen Safety Social Media 600

Modern Restaurant Management

AUGUST 7, 2024

" For cost-effective marketing, Chirone advises operators to leverage social media channels such as Yelp and local Google ads, utilize email and seek out local partnerships. "You "You want to advertise where your customers are already looking. A balanced mix of online marketing and local marketing is ideal. "Make

Marketing 471

Marketing Email Marketing Social Media Coupons 471

7 Shifts

AUGUST 12, 2021

Aside from paid advertising, ranking high in local organic search results is critical. Engagement on Social Media. Social media for your restaurant should not be overlooked while planning and exploring strategies to improve your restaurant's marketing strategy. The key is in the way they handle their social media.

Marketing 397

Marketing Email Marketing Loyalty Program Social Media 397

Modern Restaurant Management

OCTOBER 15, 2020

According to a recent MGH survey , 45 percent of diners say they've tried a restaurant for the first time because of a social media post made by the brand, while 22 percent said a restaurant's post enticed them to return. In a way, brands need to think of themselves as media companies. Facebook’s 1.62

Delivery 558

Delivery Social Media Loyalty Program Customer Service 558

Modern Restaurant Management

OCTOBER 3, 2023

We also worked with local media outlets to conduct onsite interviews and radio remotes and ensured that our campaign was seen all over social media. Consider special promotions or incentives to encourage customers via your social media channels to visit your restaurant and become loyal followers.

Social Media 443

Social Media Customer Experience 2009 Customer Service 443

Modern Restaurant Management

JANUARY 3, 2024

Let’s look at some of them: relaxing with a cup of coffee ordering food home strolling with a drink in the park holding a meeting hanging out with friends in the evening going to a concert taking photos for social media. A social media presentation is crucial. This serves as a demo version of a guest’s visit.

2024 520

2024 Social Media Customer Experience Events 520

Modern Restaurant Management

MAY 21, 2020

However, as long as you keep the spotlight on food safety – sanitization, employee health monitoring and personal hygiene, and social distancing – your restaurant won’t be a hub of contagion. Broadcast your efforts on social media. The chances are that your patrons are tired sitting around at their homes.

Social Media 539

Social Media Food Safety Cash Management Customer Service 539