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Local restaurant SEO is the best way to attract new customers, and its easier than you thinkyou dont need to be a technical expert to start seeing real results. With a few key optimizations, your restaurant can rank higher on Google, get noticed by people searching for places to eat, and ultimately drive more foot traffic and online orders.
Search Engine Optimization (or SEO) continues to be an incredibly important digital marketing tactic. SEO is when you optimize online content so that your brand is easier to find when Google crawls the internet for results. That’s where local SEO comes in, which is optimizing content with a specific location in mind.
Implementing SEO strategies aimed at vaulting into the Google Six Pack can help restaurants increase visibility, remain competitive and attract business. Search engines rank the most relevant results first and the average organic click-through rate (CTR) the very top Google mobile search result gets is 26.9 Title Tags.
Increasing your restaurants online order volume doesnt have to feel like an impossible task. In this guide, well walk through seven practical ways to boost your restaurants online order volume. Optimize Your Website and Online Ordering Experience If your restaurants website isnt easy to use, youre probably losing out on online orders.
77% of diners look at a restaurants website before going out to eat or ordering takeout or delivery. If you dont have a website, that means over three-quarters of the people near your restaurantyour potential customerswill never come in or place an order because they have no way to find you when theyre looking for a place to eat.
If your site is clunky, hard to navigate, or missing basic features like a prominent online ordering button, your potential customer will bounce because diners have little to no tolerance for friction or confusion when theyre looking for food. 77% of diners visit a restaurants website before they dine in or order takeout or delivery.
The right marketing strategy helps you get the most out of every dollar by increasing customer retention , boosting order volume, and encouraging repeat visits. Between online reservations, third-party delivery apps, and direct ordering from your website, digital interactions often happen before a guest ever steps through your doors.
Climate & Seasonality: Does the weather impact what people order or when they dine out? Online Ordering Behavior: Are they more likely to dine in, take out, or order for delivery? Online Ordering Trends: See who prefers delivery vs. pick-up, and which menu items are most popular online. can reveal useful trends.
Local SEO: Claim Your Territory When “best restaurants near me” is searched, your restaurant should be the top recommendation. Local SEO also benefits from: Regularly updating Google My Business listings. If a diner always orders vegan dishes, they should receive updates on vegan specials.
This reflects the positive impact loyalty programs have on driving revenue, with 83 percent of restaurant leaders saying their loyalty program successfully drives up order or basket size, as well as repeat visits (82 percent) and return on investment (78 percent). An analysis of insurance claims processed in 2024 compared to 2023 shows a 4.4
.” Its important to consider this behavior when creating your Google and Facebook ads and working on your website’s SEO (search engine optimization). This may mean dining in at your restaurant or ordering for pick-up or take-out. This mobile dominance means that restaurants must tailor their online presence to mobile users.
Ensure it’s easy to navigate and mobile-friendly. Optimize for Search Engines (SEO) Use relevant keywords and keep your content updated to climb the search engine ranks. Source Ingredients Locally Support local producers and appeal to eco-conscious customers. Catering to these preferences makes everyone feel welcome.
You may need to spend time learning HTML and CSS in order to get the website you really want. Mobile First: More people access the internet on their smartphones than they do on a computer. Design for mobile devices first—and use Google’s Mobile-Friendly Test to see how well your website performs on mobile devices.
Here are a few ideas that are important to include: A few images of mouth-watering dishes your restaurant offers and perhaps the dining atmosphere; A link to the food menu; An online ordering tab; A link for making online reservations; A link to Google maps for directions and contact information including a phone number.
Source fresh ingredients by working with local suppliers So, what does where you get your ingredients have to do with marketing your restaurant? When their users open their delivery app, they usually browse for food chains near their area, which can be a great way for them to discover your restaurant and order from you online.
Along with applying for parking permits and standing out in a highly competitive arena of the food industry, food truck operators must also contend with their mobility and its limitations, a lack of space for bulk inventory, marketing new locations, and more. When it comes to making a profit, your mobility is your best asset.
Tools like cloud-based scheduling and centralized mobile apps for employees can help make labor scheduling more efficient. Tools based on accurate inventory, like smart ordering, suggested purchasing amounts, or smart receiving (tracking when vendor ingredient costs are above normal), help maintain the profit margin of individual menu items.
Here are some of the questions (not in any particular order) the best C-suite executives we know are asking themselves and their organizations. What should we be doing about emerging disruptive forces in delivery, drive-thru, self-ordering, and mobile optimization? 1 – How Do We Grow in the Current Markets?
Many Email Service Providers (ESPs) have made it incredibly easy to create and send email campaigns with mobile-friendly email templates, drag-and-drop builders, marketing automation, and more. Everything you need to know about social media, digital marketing, SEO, and more! location, previous orders, loyalty program membership, etc.).
A recent survey by Accenture, commissioned by Instagram, found that Food & Beverage is the most interesting topic for users (in this case, the sample was made up of British users – source ). billion are accessing social networks from mobile devices at an annual increase of 10%. The change has been disruptive. In 2019, 3.48
A recent survey by Accenture, commissioned by Instagram, found that Food & Beverage is the most interesting topic for users (in this case, the sample was made up of British users – source ). billion are accessing social networks from mobile devices at an annual increase of 10%. The change has been disruptive. In 2019, 3.48
Everything you need to know about social media, digital marketing, SEO, and more! In order to make sure customers remember your restaurant long after they’ve dined with you, it’s important to define your brand identity. and adding a reservation or online ordering widget. free WiFi, online ordering, or outdoor seating).
Then there are the newer ways: digital marketing tools like social media , email marketing , and search engine optimization (SEO). How to optimize your website for SEO As more and more customers are turning to online sources to pick restaurants and make reservations, you’ve got to have a strong online presence.
In the last episode, we discussed the future of restaurant online ordering systems. Yoast is your go-to tool to boost your SEO campaigns. It even shows you the devices your website’s visitors use so you can optimize your pages for mobile, tablet, and desktop. . E-Commerce Platform.
Some of the elements to put into considerations include: Deciding between a legacy system and a mobile system. A legacy POS system includes hardware that’s placed inside your restaurant, while a mobile POS system uses multiple stations that are run via cloud-based software. Choosing a POS system with a variety of features.
A recent survey by Accenture, commissioned by Instagram, found that Food & Beverage is the most interesting topic for users (in this case, the sample was made up of British users – source ). billion are accessing social networks from mobile devices at an annual increase of 10%. The change has been disruptive. In 2019, 3.48
As such, it’s important to use unique marketing ideas in order to truly stand out from other restaurants. Your restaurant can be adorned with large and unique posters in order to draw the attention of people passing by. Work with local suppliers to source fresh ingredients. In-restaurant ideas.
These happy customer experiences are a source of rich content that will help others understand how you solve a problem better than anyone else. A year later, all marketing activities began to be mobile optimized. Can the visitor fill in your contact forms or make a purchase from their mobile device?
The biggest key here is to let your customers know if you are using locally sourced food, if you’re recycling, and/or composting. You can unleash its potential by harnessing its speed, refreshing it if needed, and making sure your online ordering system is up to par. Have your own kitchen garden.
With customers preferring to order from home, it is essential to create an online presence. Thus, it needs to be optimized from an SEO and mobile-first perspective so that it appears at the top of the results and is easy to navigate. Source: My Codeless Website. To Facilitate Online Ordering And Payment.
COVID-19 triggered an increase in remote, app-based ordering in the US On Premise. More than two thirds (69 percent) of consumers say it is still their preferred method, compared to 9 percent who want to order through their phone. While many younger people have embraced digital order and pay, older ones haven’t.
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